Avant Guard Debuts Revolutionary Surface Technology and Full Product Line at SEMA The detailing world is about to be flipped on its glossy, well-polished head. Meet Avant Guard, a new science-forward brand launching at SEMA 2025 with a full line of high-performance automotive care products—and one absolute showstopper: Formula: 1051, a breakthrough self-leveling clear film that redefines what paint protection should look and feel like. Unlike traditional ceramic coatings or PPF, Formula: 1051 doesn't simply sit on the surface—it becomes one with it. Designed to restore, enhance, and protect in a single step, this high-build liquid film smooths over imperfections, adds extreme gloss and optical clarity, and delivers a durable, correctable shield that outperforms anything in its class. “This isn’t ceramic. This isn’t film. This is something entirely new,” said Matt Kennedy, Founder of Avant Guard. “We didn’t want to follow the industry—we wanted to reimagine it. Formula: 1051 offers a dripping-wet finish that makes any vehicle look better than brand new, and it’s backed by real science, not marketing fluff.” What makes it different? Formula: 1051 doesn’t require heavy paint correction, doesn't degrade under UV or bird droppings, and can be polished without compromising its integrity—something no ceramic coating can claim. And with a film build that rivals OEM clear coat, it adds material, protection, and confidence in one revolutionary swipe. Alongside Formula: 1051, Avant Guard is unveiling a complete suite of surface care solutions—from advanced compounds and pH-balanced shampoos to streak-free glass cleaners and slick, durable quick detailers—all formulated without compromise and made in the USA. “We built Avant Guard to serve professionals and enthusiasts who demand the best—not just in performance, but in consistency, safety, and longevity,” added Kennedy. “SEMA is our coming-out party, but this product has been 1,051 versions in the making. We didn’t stop at good—we stopped when it was undeniable.” Press Release Type: Product Company: Avant Guard Booth #: 12453 Show Categories: Restyling & Car Care Accessories Media Contact Name: Dylan Khan Media Contact Email: dylan@agprocoatings.com Media Contact Phone: 321-360-2788 Photo Gallery: 102821