Las Vegas, NV – ZF Aftermarket is excited to announce an action-packed lineup of events for its iconic TRW brand at the SEMA Show 2024, running from November 5-8 in Las Vegas. With a history of excellence spanning generations, TRW is set to highlight its commitment to quality, innovation, and legacy in the automotive industry. Celebrating a Storied Legacy with an Eye on the Future For over a century, TRW has been a name synonymous with reliability, safety, and cutting-edge automotive technology. From pioneering innovations in the past to shaping the future of automotive safety, TRW remains a trusted partner for professionals and enthusiasts alike. At SEMA 2024, ZF Aftermarket will showcase the brand's enduring legacy and its commitment to leading the industry into the future. “TRW's long-standing reputation is a testament to decades of expertise and dedication to quality," said Meagan Moody, Head of Customers and Strategy, North America at ZF Aftermarket. “As we look forward, we're not just honoring our past—we're using that legacy as the foundation to drive innovation and excellence into the future." Engage with the TRW Legacy: ‘Leave Your Legacy’ in the TRW Garage Visitors to the TRW booth will have the chance to engage with the brand's history through a classic photo booth experience. Capture your moment and be part of the legacy in the TRW Garage, where attendees are encouraged to ‘Leave Your Legacy, by leaving a photo in the garage’—a celebration of the brand’s enduring impact and commitment to the automotive community. Attendees are also encouraged to submit their throwback photos in advance to @trw.us via Instagram to be featured on the TRW Garage Family Wall. Exclusive 2024 TRW Design Launch with Fireball Tim TRW has teamed up with renowned car culture icon Fireball Tim to launch a special Limited Edition 2024 TRW Design – ‘Red Steel’. This unique collection, celebrating TRW's blend of tradition and innovation, will debut at SEMA. Fans can purchase this limited design on the TRW eBay Motors store. Fireball Tim will be available for daily autograph sessions from 10 AM to 12 PM, giving attendees a chance to get exclusive merchandise signed by the designer himself. Why TRW? Expertise That Spans Generations SEMA 2024 will be a showcase of TRW's comprehensive range of automotive solutions, emphasizing the brand’s deep-rooted expertise in safety, coverage, and product quality. For generations, TRW has been the go-to choice for reliable and innovative automotive components. Attendees will have the opportunity to see firsthand the products that have kept TRW at the forefront of the industry, along with the innovations that will shape tomorrow's driving experience. Join Us at SEMA 2024 ZF Aftermarket’s TRW booth promises to be a must-see destination at SEMA 2024, filled with exciting new launches, nostalgic nods to the past, and engaging activities for all attendees. Whether you’re interested in experiencing the brand’s legacy, participating in the scavenger hunt, racing through time on a simulator or relaxing in the VIP lounge, TRW is ready to show why it remains a trusted partner across generations. For more details, visit www.aftermarket.zf.com/sema or follow us on social media @trw.us. PHOTO: Design by Fireball Tim to be released only at ZF Aftermarket SEMA Booth 81495. Press Release Type: Announcement Company: ZF Aftermarket Booth #: 81495 Show Categories: Racing & Performance Media Contact Name: Meagan Moody Media Contact Email: meagan.moody@zf.com Media Contact Phone: 2242345512 Photo Gallery: 102821