THOMASTON, CT, Oct. 28, 2021 – West Coast Customs CEO Ryan Friedlinghaus wouldn’t let just anyone touch his favorite car, a 563-hp Rolls Royce Ghost. That’s why he’s trusted its latest paint job to System X, makers of the world’s most advanced ceramic nano coatings. Visitors to this year’s SEMA Show in Las Vegas can see the results for themselves: Friedlinghaus’s baby will be on display from November 2nd through the 5th. The new System X Max™ is the company’s most advanced product yet. It provides super-slick and glossy paint protection with levels of durability, hardness, and chemical resistance never before seen in an automotive coating. Every drop of coating is produced at the company’s Thomaston, CT facility. System X Max comes with a lifetime warranty, and registers to Carfax. System X got its start more than 10 years ago in the aerospace business, where it engineered coatings for Sikorsky, Bombardier, and major airlines around the world. That legacy, says Founder Andrew Zeppa, drove the R&D behind System X Max. “When you’re commissioned to develop a coating that can stand extreme temperatures and keep its gloss and protective qualities in harsh weather, at 300 mph, and 36,000 feet above ground, you’d better set your standards high in everything you do. That’s the spirit that drove us when we engineered System X Max.” Like all System X coatings, Max serves as a second clear coat, but much stronger and more durable than anything else on the market. System X engineers set out to make a coating that made cars appear as if they’d been dipped in glass, and Max’s super-slick, incredibly hydrophobic finish achieves just that, while still being tough enough to protect vehicles from scratches and swirls. System X Max is thicker than any other automotive coating, and it takes specially talented installation experts to apply it correctly. West Coast Customs will devote an entire YouTube episode to the coating of Friedlinghaus’s Rolls, and will publish it during SEMA. For now, Andrew is waiting along with the rest of us…and looking forward to Vegas. “With System X Max, our primary focus was to change the industry and set a new standard by creating the most advanced automotive coating in the world. We managed to accomplish that, and we can’t wait to show the world what Max can do for any car.” To learn more about how System X Max sets a new standard for automotive beauty and protection, please contact Marketing Manager Ryan Jaworski at +1 860-200-1283 or Ryan@element119.com. Press Release Type: Announcement Company: System X Ceramic Protection Booth #: 54219 Show Categories: Collision Repair & Refinish Media Contact Name: Ryan Jaworski Media Contact Email: ryan@element119.com Media Contact Phone: 8602001283 Photo Gallery: 102821