2026 SEMA Show Education

Confirmed Speaker Information

Everything you need to prepare for your session: logistics, deadlines, and on-site details for confirmed SEMA Show Education speakers and moderators.

Welcome

Thank you for being a speaker at the 2026 SEMA Show!

Your thought leadership will help educate thousands of professionals from across the world. Here are some tips and information to maximize your experience.

This page is your one-stop resource. Review the key dates below, note your check-in and arrival windows, and reach out any time if you have questions.

Justine HubbardTrade Show Operations Manager

Panelists on stage at a SEMA Show Education session

Key Dates & Deadlines

Your season at a glance. Deadlines in red, Show days highlighted.

October 2026

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November 2026

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Oct 9SEMA sends the final speaker communication.
Oct 16PowerPoint deck due to justineh@sema.org (or notify for a headshot slide).
2 weeks prior to sessionModerators align with panelists.
Nov 2Speaker Lounge opens · 3:00–5:00 pm.
Nov 3–62026 SEMA Show · Tue–Fri. Badge access all four days.

Plan Your Day

Speaker Details & Logistics

Follow the path from arrival to showtime. Steps 1–4 are your day-of sequence; 5–6 are what's waiting in the room.

1

Getting to the Show

Before you travel

Plan ahead: there is no parking at the LVCC. Shuttles run from all major hotels, the monorail runs from major stops across Las Vegas, and rideshare drop-off is available in the Blue Lot and other areas across the campus.

2

Location

North Hall · 2nd Level

SEMA Education is located in the North Hall Meeting Rooms (2nd level) of the Las Vegas Convention Center. Confirm your presentation room number and view the latest schedule online.

3

Speaker Lounge Check-In

Room N256 · 60 min before

Check in at the Speaker Lounge a minimum of one hour before your session start time. Your badge will be ready and SEMA staff are on hand to answer questions. Your badge provides access to the SEMA Show Tuesday, Nov 3 – Friday, Nov 6.

Mon, Nov 2 · 3:00–5:00 pmTue–Thu · 8:00 am–5:00 pm

Questions or issues on-site? Contact Justine Hubbard.

4

Presentation Room

Arrive 20–30 min before

Arrive early. This is very important, as production needs to fit your microphone/lavalier and perform a tech check. SEMA staff will be nearby to answer any questions.

AV Support · 30 min priorDoors open · 15 min prior
5

Equipment

Standard AV package, provided

Every room includes:

  • Podium
  • Projectors
  • Screens
  • Wireless mic/lavalier
  • Laptop
6

PowerPoint Presentations

Deck due October 16

A SEMA Show PowerPoint template has been provided to all speakers and moderators. Send your PPT deck to justineh@sema.org no later than October 16 and bring your presentation on a thumb drive. A laptop is available in the room, but it's highly recommended to bring your own laptop (the one your PPT was created on) to minimize display/font issues.

No presentation? Notify Justine Hubbard by October 16 and a background slide with the speakers' headshots will be prepared and displayed during your session.

Session Best Practices

Moderator & Panel Guidelines

  • Prepare ahead. Moderators should meet with panelists at least two weeks prior to the event to align on discussion topics and questions.
  • Mention the Show Disclaimer. Speakers and moderators should note the disclaimer (PPT slide #2) at the beginning of the session.
  • Ask for feedback. Remind attendees to use the SEMA Show app to provide session feedback at the end. The QR code is on your final PPT slide.
  • Watch for final comms. SEMA will send a final communication to all speakers by October 9.
Moderated panel discussion at SEMA Show Education

Since 1963

The History of SEMA

It all began in May 1963, at a meeting in the offices of a model-toy manufacturer in Hollywood, California, when 20-odd members of the fledgling automotive performance aftermarket, who were normally fierce competitors, first discussed the possibility of joining forces.

From those inauspicious beginnings emerged the makings of a trade association that now serves more than 7,000 members comprising the $336 billion-a-year specialty automotive aftermarket industry.

Overhead view of the SEMA Show exhibit floor at the Anaheim Convention Center, circa 1969

SEMA Show floor, circa 1969

Where the Industry Gathers

About the SEMA Show

The SEMA Show is the premier event designed to foster the success of the automotive aftermarket: a trade-only event where specialty equipment manufacturers display alongside automotive manufacturers to debut new, innovative products, and connect with industry buyers and media from all over the world.

The four-day event consistently attracts more than 153,000 professionals and enthusiasts:

140+Countries
70,000+Buyers
2,600+Media
2,300+Exhibitors

From first-time exhibitors debuting brand-new products to major automakers and leading aftermarket manufacturers, beyond the show floor the event delivers real value through:

Education Seminars
Networking Events
Features & Attractions

The Show spans 4.5 million net square feet across the Las Vegas Convention Center and Westgate Las Vegas Resort & Casino, with 2,000+ products in the New Products Showcase and 1,500 feature vehicles throughout the campus.

Produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. The Show itself has run since 1967. More at semashow.com or sema.org, 909-396-0289.

Exhibitors and attendees on the SEMA Show floor 153,000+ Attendees 2,300+ Exhibitors

Built for the Industry

SEMA Show Education

SEMA Show Education can be the single most important week of the year to power an attendee's professional development plan. There is something for everyone through 90+ sessions and unique, immersive programs, with an emphasis on leadership and skill development, networking, and the exploration of emerging trends and best practices. The advantages are many:

Survival expert and adventurer Bear Grylls speaking on the SEMA Show Education main stage

The 11 Education Tracks

Best-in-class content delivered across the SEMA and partner tracks.

Aftermarket Updates & Future Trends
Emerging & Executive Leadership
I-CAR Collision Repair Training*
Inside the Shop
Legislative & Regulatory
Sales & Marketing
SCRS: Repairer Driven Education*
Small-Business Strategy
Talent Management
TIA
Vehicle Technology

SEMA's and TIA's education sessions are provided free to Show attendees. Registration is not required and seating is first-come, first-served. *Registration is required for the fee-based I-CAR and SCRS Collision Repair education.

Networking: Network with exhibitors, industry leaders, industry icons and celebrities. Every year brings an impressive list, from musicians, comedians and athletes to countless network and cable-TV automotive personalities.

Who We'll Impact

0
Attendees
80% Domestic / 20% International · 140+ countries & regions
0
Buyers & Decision-Makers
0
Media & Content Creators

Approximately 55% of Education attendees are buyers and 20% are exhibitors.

Why We're Here

Our Goal for Education

The SEMA Show Education goal is to:

  • Provide best-in-class professional development.
  • Engage attendees in thought-provoking sessions to inspire personal and professional development.
  • Deliver a strong experience and value.
  • Create a relationship with attendees that extends beyond event attendance.

On the Ground

Scenes from SEMA Education

Before You Go

Your Speaker Checklist

Your takeaways in one place. Tap to check items off (saved on this device).

Before the Show

Get your deadlines and reminders in your inbox so they're easy to find as the Show gets closer.

We Appreciate Your Partnership

We're excited that you'll be part of the team that will help us achieve our goals. Thank you for contributing to the success of the SEMA Show, and reach out any time before or during the Show.

Email Your Deck / Questions

justineh@sema.org

PowerPoint decks due October 16

*