Limited parking at the following locations:
Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:
No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.
No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.
AAPEX and the SEMA Show are business-to-business trade events. To be approved to attend, you just need to verify that your company is active in the automotive aftermarket, and that you are a current owner / employee. Use of a business email domain (matching your company name) in the registration process is preferred and will help us verify your role in the industry.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal.
Several options are available for obtaining new product information. Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the 2026 SEMA Show.
There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.
Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.
Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.
