General - What are the qualifications to attend the Show?

AAPEX and the SEMA Show are business-to-business trade events. To be approved to attend, you just need to verify that your company is active in the automotive aftermarket, and that you are a current owner / employee. Use of a business email domain (matching your company name) in the registration process is preferred and will help us verify your role in the industry.

General - What happens when my badge is scanned at the Show?

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information.

General - Can I give my badge to a friend?

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

General - Can I bring a guest?

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

Exhibtor - What if I lost or forgot to bring my badge to the Show? Can I have it reprinted on-site?

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record.

Exhibitor - I have a Featured Vehicle in the Show. How do I register to get a badge?

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two (2) badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two (2) registrants, maximum, per vehicle. (Spouses are included in the 2.)

Exhibitor - I need a visa to enter the U.S. How can I get a letter of invitation?

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable.

Exhibitor - I don't have access to the Internet, or I do not want to register online. How can I register?

Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment starting October 29th. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 25th, and international pre-reg deadline of September 11th.

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