Exhibitor - I have questions about my booth space. Who do I contact?
Please contact companies assigned Sales Rep directly. If you do not know who your sales rep is, you may contact the SEMA Show Department at 909-396-0289 or email semashow@sema.org.
General - What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Exhibitor - What is the photography policy?
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. Exhibitors are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
General - What is "outboarding" and what do I do if I witness it?
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.
Exhibitor - What is a Non-Exhibiting Company (NEC)?
If a company qualifies to exhibit but chooses not to and wants to register employees to attend Show (walk the Show floors), they will be classified as an NEC. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEC), a higher registration fee of $399 USD each will be applied. Non-Exhibiting Companies are limited to registering two (2) registrants, attending no more than two (2) Shows.
Exhibitor - Can I have a meeting in my booth before or after Show Hours?
If you are an exhibitor, you may host a meeting or event in your booth either two (2) hours prior to the Show opening or two (2) hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Service Manual available May 4, 2026.
Exhibitor - How do I reserve a meeting space?
You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Service Manual available May 4th, 2026.
General - What are the Show hours?
The 2026 SEMA Show Hours Are:
- Tuesday, November 3rd: 9:00 am — 5:00 pm
- Wednesday, November 4th: 9:00 am — 5:00 pm
- Thursday, November 5th: 9:00 am — 5:00 pm
- Friday, November 6th: 9:00 am — 4:00* pm
*Registration closes at 2:00pm
General - Where can I find an exhibitor list for the SEMA Show?
The 2026 SEMA Show floorplan will be available in the Spring of 2026. At this time a list of 2025 SEMA Show Exhibitors can be found at www.semashow.com/floorplan.
General - What are the ADA Guidelines?
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.
