GLOBAL TIRE EXPO - Powered by TIA
DISCOVERING TIA
A CORNERSTONE OF THE TIRE INDUSTRY PARTNERS WITH SEMA TO PRESENT THE GLOBAL TIRE EXPO IN THE SHOW’S LOWER SOUTH HALL
BY MAGGIE BLEVINS, TIA
For many SEMA Show attendees, the name Tire Industry Association (TIA) might ring a bell. But beyond the Global Tire Expo (GTE) exhibits in the Show’s Lower South Hall, TIA plays a vital role in the tire industry, impacting everything from safety standards to education. Founded in 1920, TIA is a nonprofit association that represents all segments of the tire industry, including manufacturers, retailers, recyclers and service providers. TIA’s mission is to promote tire safety through training and education, to act as the principal advocate in government affairs and to enhance the image and professionalism of the industry so that our member businesses may be more successful.
TIA’S YEAR-ROUND COMMITMENT TO ITS MEMBERS
TIA’s efforts extend far beyond organizing events and advocating for the industry. Year-round, TIA provides a robust support system for its members, which includes a variety of programs and initiatives designed to enhance the tire industry’s overall quality and safety. Here are some key offerings:
- Training and Certification Programs
TIA’s training and certification programs are among the most respected in the industry. The association offers a range of training courses covering various tire-related topics, from basic tire mainte-nance to advanced tire service for automotive, com-mercial, earthmover, farm and industrial tires. These programs are designed to equip technicians with the knowledge and skills needed to perform their jobs safely and efficiently.
The Show’s Lower South Hall is the annual epi-center for the Global Tire Expo (GTE), which draws a diverse tire-industry audience.
Legislative and Regulatory Advocacy - TIA actively engages with lawmakers and regulatory agencies to ensure that the interests of the tire industry are represented. The association monitors legislative and regulatory developments that could impact the industry and works collectively with other organizations, like SEMA, to influence policy decisions in favor of its members.
THE GLOBAL TIRE EXPO (GTE) IS ONE OF THE MOST SIGNIFICANT EVENTS ON TIA’S CALENDAR, AND IT IS HELD IN CONJUNCTION WITH THE SEMA SHOW IN LAS VEGAS.
TIA is a key SEMA Show partner for tire safety and technical education and several high-profile networking events.
- Networking and Professional Development
One of the key benefits of TIA membership is access to a vast network of industry professionals. TIA organizes various pre-Show events at the GTE, as well as an annual Off the Road Tire Conference, providing opportunities for members to connect, share best practices and learn from each other. Additionally, TIA offers other professional development resources to help members stay current with industry trends and advancements.
- Information and Resources
TIA serves as a valuable resource for its members, providing access to industry news, research and technical information. The association publishes several publications, including the TIA Weekly Newsletter and Today’s Tire Industry. These publications keep members informed about the latest developments in the tire industry and offer insights into best practices, market trends and regulatory changes.
THE GLOBAL TIRE EXPO: A HIGHLIGHT OF TIA’S PARTNERSHIP WITH SEMA
GTE is one of the most significant events on TIA’s calendar, and it is held in conjunction with the SEMA Show in Las Vegas. This partnership between TIA and SEMA spans all the way back to 1996, and brings together the best of both worlds, combining TIA’s expertise in the tire industry with SEMA’s extensive reach in the automotive aftermarket.
GTE serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading tire manufacturers and suppliers. The Expo attracts a diverse audience, including tire dealers, retailers, distributors and automotive enthusiasts, providing an excellent platform for networking, business development, and knowledge sharing. TIA is a proud sponsor of the Lower South Hall’s Global Tire Expo.
WHAT TO EXPECT
The 2024 GTE promises to be an exciting and informative event, packed with a variety of displays, events and educational seminars. Here’s a glimpse:
1. SCHEDULE OF EVENTS AND SEMINARS
TIA is known for its commitment to education, and this year’s GTE will offer a lineup of TIA educational seminars (visit semashow.com for details), as well as dedicated TIA pre-Show events, and a “Get to Know TIA” reception at the Show.
The GTE is a business focused “Show within the Show,” connecting tire experts, suppliers, distributors and retailers for growth.
MONDAY, NOVEMBER 4
Planet Hollywood Las Vegas Resort & Casino
12:00 p.m.–12:30 p.m. Annual Membership Meeting and Press Conference (open to all members)
• Association updates, installation of the 2024–2025 TIA Board president, recognition of newly inducted TIA Board members and departing members.
2:30 p.m.-4:00 p.m. Right to Repair Forum With Industry Leaders
6:00 p.m.–8:00 p.m. Tire Industry Networking Reception (complimentary ticketed event; open to all members and Show attendees). Heavy hors d’oeuvres, cocktails, entertainment and socializing.
TUESDAY, NOVEMBER 5
All meetings are located at the Las Vegas Convention Center.
9:00 a.m.–5:00 p.m. Global Tire Expo–Powered by TIA/SEMA Show/Lower South Hall
10:00 a.m.–11:00 a.m. Tires at 10: The Next Level of Automotive Tire Service/Training
10:00 a.m.–11:00 a.m. Truck Tires at 10: Truck Tire Inflation Safety
2:00 p.m.–3:30 p.m. Tires at 2: Successful Tire Dealers Share Their Secrets
3:30 p.m.-5:00 p.m. TIA Welcome Reception: Meet the President, Board, Trainers and Staff
WEDNESDAY, NOVEMBER 6
All meetings are located at the Las Vegas Convention Center.
9:00 a.m.–5:00 p.m. Global Tire Expo–Powered by TIA/Lower South Hall
10:00 a.m.–11:00 a.m. TPMS at 10: Understanding the Basics of TPMS
10:00 a.m.–11:00 a.m. Truck Tires at 10: Demounting and Mounting Truck/Tires with TPMS
2:00 p.m.–3:30 p.m. Management at 2: Risk Management in a Retail Tire Dealership
THURSDAY, NOVEMBER 7, AND FRIDAY, NOVEMBER 8
Las Vegas Convention Center
9:00 a.m.–5:00 p.m. Global Tire Expo–Powered by TIA/Lower South Hall
The GTE showcases the latest tire equipment and services available to industry businesses and professionals.
2. NETWORKING OPPORTUNITIES
GTE provides an excellent platform for networking with industry professionals. Attendees will have the chance to connect with peers, share experiences and build valuable relationships. Events—such as the Annual Membership meeting, Right to Repair Forum and TIA Networking Reception—will facilitate meaningful interactions and foster collaboration within the industry.
• The Right to Repair Forum continues last year’s discussion with crucial legislative updates affecting all industry segments. This year will feature industry leaders from various organizations, and industry participation is strongly encouraged. This forum is vital for everyone in the automotive and tire industry. Be part of the conversation, and make sure to attend.
• Join TIA for the Tuesday Welcome Reception, exclusively for TIA members, at the TIA booth from 3:30 p.m.–5:00 p.m. This event offers a unique opportunity to meet the influential leaders who drive TIA’s training, professional development, government affairs and more. Discover the member benefits available while enjoying refreshments and light hors d’oeuvres. All TIA members are highly encouraged to take advantage of this chance to network and learn more about association’s leadership, especially new TIA President Debra Hamlin.
GTE SERVES AS A COMPREHENSIVE SHOWCASE FOR THE TIRE INDUSTRY, FEATURING THE LATEST PRODUCTS, TECHNOLOGIES AND SERVICES FROM LEADING TIRE MANUFACTURERS AND SUPPLIERS.
TIA’S VISION FOR THE FUTURE
As TIA continues to advance its mission of promoting tire safety and industry excellence, the association remains committed to supporting its members and fostering innovation.
By participating in events like the GTE and partnering with organizations like SEMA, TIA aims to strengthen the tire industry and ensure its continued growth and success. For SEMA attendees who may be new to TIA, the Show offers an excellent opportunity to learn more about the association, its mission and the many benefits of membership.
TIA is more than just an organization; it is a pillar of the tire industry, dedicated to advancing safety, education and professional development. Through its year-round efforts, TIA continues to make a significant impact on the industry and its members.
As you explore the Global Tire Expo at this year’s SEMA Show, take a moment to discover the many ways TIA is driving the industry forward and consider how you can get involved by visiting the association’s Booth (#40067 and #41067).
