2024 SEMA SHOW MUST-SEE ATTRACTIONS
A BREAKDOWN OF FEATURES AND EVENTS YOU WON’T WANT TO MISS DURING SHOW WEEK
BY SEMA MAGAZINE EDITORS
The SEMA Show returns bigger and better than ever for 2024 with more than 2,400 exhibitors and 160,000 attendees expected to converge this November 5–8 in Las Vegas. This year’s Showgoers can anticipate the Las Vegas Convention Center (LVCC) campus packed indoors and out with exciting events, exhibits, activations and other features throughout the Show Week.
To maximize your SEMA Show experience, you’ll want to plan and prioritize your personal Show itinerary. To help you do so, we’ve listed many of the most popular features and events that ought to top your list, including the new Industry Night @ SEMA Featuring the Goo Goo Dolls, the annual Industry Awards Banquet and SEMA Fest, the public concert festival which moves to the LVCC campus this year.
Armed with your attendee itinerary, you’ll also want to save time at the Show by registering now at semashow.com/attendee. Also make sure to download the SEMA Show app for the most up-todate information on these events and booth locations, as these are subject to change. Additionally, the app includes a scanning feature for capturing product information from the New Products Showcase and details from featured vehicles. Download it for free from your device’s native app store or visit semashow.com/app.
INDUSTRY NIGHT @ SEMA FEATURING THE GOO GOO DOLLS
● Tuesday November 5, 4:00 p.m., Doors; 5:00 p.m., Music Starts
Location: LVCC Campus Adjacent to South Hall
Industry Night @ SEMA Featuring the Goo Goo Dolls provides a unique opportunity to reconnect with old friends, establish new partnerships and network with the very people who drive our industry’s innovation and growth. Industry Night aims to kick-off your Show Week on a high note with an exclusive party featuring musical acts by the Goo Goo Dolls, O.A.R. and Reignwolf and motorsports demos from the Optima Smoke Show and more. Although open to all Show attendees, a separate ticket is required. To learn more and purchase ticket(s), visit semashow.com.
SEMA FEST—NOW ON LVCC CAMPUS
● Friday November 8, 3:00 p.m., Doors; 4:00 p.m., Music Starts
Location: LVCC Campus Adjacent to South Hall
SEMA Fest gives Show attendees and car culture and music fans the opportunity to put an exclamation point on SEMA Week at this Friday-night concert festival. Enjoy top-notch performances from world-class artists like Cage the Elephant, Sublime, Fitz & the Tantrums and Petey. This year, SEMA conveniently brings the festival to the LVCC campus, so you don’t have to go far to partake in the celebration. It’s open to the general public, so get your tickets at semafest.com before they sell out.
SEMA EDUCATION
● Various Times
Location: LVCC, Multiple Locations
Every year, the SEMA Show hosts a diverse range of educational seminars and courses on topics like digital marketing, business development, EV technology, collision repair and more. These courses equip you with the knowledge and skills to adapt and grow your business in an ever-changing landscape. No matter what automotive industry sector you serve, there’s a learning program for you. (See “Ignite Your Industry Impact” p. 10.) For full listings and scheduling, go to semashow.com/ education.
FUTURETECH STUDIO
● November 5-8, Show Hours
Location: Central Hall Booth #24401
The 2024 SEMA Show FutureTech Studio is the heart of the Show’s EV & Future Propulsion section and will give attendees an opportunity to learn about groundbreaking products and what the future of vehicle technology may look like.
SEMA BATTLE OF THE BUILDERS - PRESENTED BY MOTHERS POLISH
● Time: TBD
Location: Check the App or semashow.com for Updates
Forty of the world’s most creative builds will be judged by a panel of industry experts, with the Top 12 vehicles advancing to the finals in four distinct categories: Hot Rod/Hot Rod Truck, 4-Wheel Drive & Off-Road, Sport/Compact, Import Performance, Luxury & Exotic and Young Guns.
SEMA OVERLAND EXPERIENCE
● November 5-8, Show Hours
Location: West Hall Booth #71000
This special exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems all displayed among exhibitors supporting the growing overlanding market.
LAS VEGAS CONVENTION CENTER LOOP
● Operational Throughout the Show
Location: Multiple Stations
The LVCC offers fast, convenient on-campus transportation— free of charge. What’s more, the Loop quickly transports passengers across the 200-acre LVCC campus in a fun and highly efficient manner, reducing a 45 min. walk to a 2 min. ride. (See “Plan Your Show Travel” on p. 17 for more details and a breakdown of Loop stations.)
SEMA CENTRAL
● November 4–8, Show Hours
Location: Grand Lobby
SEMA Central is ground zero for Showgoers looking for immersive experiences and to connect with industry thought leaders. Visit this Show hub to see top-tier vehicle builds and center-stage interviews with iconic personalities. There’s even a boutique shop to outfit you with the latest SEMA Gear.
SEMA SHOW KICK-OFF BREAKFAST
● Tuesday November 5, 7:00 a.m. Doors; 7:30 a.m. Program
Location: Westgate Paradise Event Center
Start your Show experience with the latest innovations from 18 New Products Showcase Awards winners as well as the presentations of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community before the Show officially opens.
NEW PRODUCTS SHOWCASE
● November 5–8 Show Hours
Location: North Hall, Booth #10160
The SEMA Show’s most popular exhibit, the New Products Showcase, is a must-see destination for buyers and media in search of the latest and most exciting products hitting the aftermarket. This year, the Showcase encompasses one continuous space of 30,000 sq. ft. located in North Hall and will display thousands of new and featured products, with scanning made possible through the SEMA Show mobile app. This aids buyers and media in connecting with product information and mapping their way to the exhibiting companies on the Show floor.
SEMA ART WALK
● November 5–8, Show Hours
Location: Skywalk Bridge Connecting West Hall to North.
SEMA Showgoers can find a wide selection of authentic artwork crafted by popular industry artists on display at the SEMA Show Art Walk. (See “Artistic Pit Stop” p. 19.)
FEATURE VEHICLE DISPLAYS
● Location: Featured Throughout the Show
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars and trucks to powersports. The vehicles offer an in-person look at real-life applications of the aftermarket’s latest and most impressive products. The SEMA Show app features a scanning function allowing attendees to quickly capture product and exhibitor information from all these vehicles.
SEMA INDUSTRY AWARDS BANQUET
● Thursday November 7, 6:00 p.m. Reception; 7:00 p.m. Dinner
Location: Westgate Paradise Event Center
The SEMA Industry Awards Banquet is the “Aftermarket Night of the Year,” celebrating the people who make our industry great. Join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends and networking.
SEMA CRUISE
● Friday November 8, 4:00 p.m.
Location: Silver Drive
Vehicles from the 2024 SEMA Show begin parading out of the Convention Center at Show close to the delight of thousands of fans in grandstands along the route. More than 1,200 vehicles will take part in the Cruise, which proceeds toward the West Hall parking lot.
SHELL “PERFORMANCE UNBOUND” EXPERIENCE
● November 5–8 Show Hours
Location: Booth #80001 in the Silver Lot
Step into the interactive Shell V-Power NiTRO+ booth to get up close and see the winning Indy Car #22. Plus, don’t miss the chance to win fantastic prizes and giveaways throughout the week.
CHIP FOOSE EXPERIENCE
● Time and Location: TBA
Back by popular demand, Chip Foose is once again providing the official art for the SEMA Show. Attendees will see Foose’s artistry reflected throughout the Show, plus additional one-of-a-kind automotive designs and renderings in this exclusive showcase.
SEMA LIVE
● Throughout the Week on YouTube For the first time ever, SEMA will livestream broadcast the Show for more than 30 hours via YouTube and Meta, giving industry fans and enthusiasts an inside look at the aftermarket’s exclusive tradeonly event. Details TBA at semashow.com.
