Celebrate with us as we recognize the winners of the annual New Product Award competition, as well as honor the recipients of the Channel Partner & Manufacturer of the Year Awards. SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 15 award categories, with each category having one winner and two runners-up. Join us as we officially kick off the SEMA Show and the industry’s most important week of business! For more information about the New Products Showcase, visit www.SEMAShow.com/new-products. Doors open and breakfast starts at 7 AM. Program to begin at 7:20 AM.

Understanding High Voltage Safety $59 - Prioritize safety when working with high-voltage systems in hybrid and electric vehicles. This critical course covers electrical fundamentals, safety protocols, and the major components of high-voltage (HV) systems. Learn about required PPE, vehicle design safety measures, and strategies to reduce electrical risks. Crucial for safely handling, this course addresses advanced vehicle technology to ensure compliance with safety protocols that impact the technician, the shop environment, and the customer. Earn 1 I-CAR Annual Training credit.

MIG Welding Basics $45 - Understand the core skills of MIG welding with this foundational course, designed to ensure the structural integrity and safety of modern vehicles. Learn essential techniques, safety protocols, and precision equipment calibration. This training aligns with OEM repair procedures, equipping you to deliver repairs that meet the industry's highest standards. Perfect for beginners looking to build a solid foundation in MIG welding and contribute to complete, safe, and quality repairs. Engage with live demonstrations and expert-led training at the I-CAR booth to enhance your hands-on experience. Earn 1 I-CAR Annual Training credit.

Trick Rides, Jason Engel and team, created an all carbon fiber 1969 Mustang Widebody that boasts an exquisite design, blending sleek lines, bold curves and a commanding presence that captivates the senses. The custom interior blends modern amenities with TMI Products complete interior featuring the unveiling of an all new race inspired TMI bucket seat. This state-of-the-art high-performance build will captivate enthusiasts and connoisseurs alike.

Get ready for an engaging and eye-opening discussion exploring how collaboration and common goals drive success in the collision industry. This powerhouse presenters feature insights from Kyle “Blue Collar Kyle” Neely, a technician who has grown a substantial influencer following through his online videos of the repair process, and Kyle Motzkus, seasoned repair planning expert, each bringing their unique perspective to the table. Exhibitors will walk away with a fresh, more efficient approach to using the tools at their disposal, all while gaining valuable insights into navigating challenges with a unified mindset. Both presenters are rooted in the industry and actively work in their collision repair facilities, but able to bring that practitioner experience to the conversation as they bridge the gap between the expert insights and the everyday realities of the collision workforce. Don’t miss this chance to see how collaboration across diverse roles can drive meaningful change in the industry!

This session is intended to be a tool for shops to provide consumers with a step-by-step guide for them to petition for full Insurer reimbursement. When the consumer's insurance provider does not want to fully reimburse a repair centers bill for rates or needed procedures as outlined in the database guides and OEM service repair procedures, this guide will help clarify the steps required. • Understand your policy - specifics of what is promised by contract. • How is your 'Loss' quantified and what are OEM service procedures and why do they matter. • First Party versus third party claims and their differences in handling disputes. • The subrogation effect. • Helping a repairer 'justify' the loss to ensure reimbursement. Insurance pushback on rates and procedures is at an all-time high and consumers need to understand their rights and that in the majority of cases repairers are just trying to do the right thing by their customer. Creating something that can guide a consumer easily along the path to help support a repairer is a win for both the consumer and the repairer.

In this session, you'll learn how bringing auto glass services in-house can boost revenue, enhance customer satisfaction, ensure compliance with OEM standards, and give your business a competitive edge. We’ll explore the key benefits, including faster turnaround times, improved quality control, and significant cost savings—while expanding your shop's capabilities. Discover practical strategies for streamlining operations and unlocking new profit opportunities, all guided by expert insights from industry professionals recognized as a premier source of auto glass expertise. This session is designed to help you elevate your customer care at every stage and position your business for success.

Ringbrothers Aston Martin Debut and Ringbrothers Ford Mustang Debut

The wheel and rim are the unsung heroes in the passenger and light truck tire industries. While the tires get most of the attention, the wheels/rims just quietly do their jobs by containing the inflated tires and keeping the assemblies attached to the vehicle. However, when they fail or become loose in service, it can result in major repairs or an accident. TIA’s training staff will present an in-depth look at wheels and rims so attendees understand the role that each component plays in the rotating assembly when replacing tires or changing tire sizes.

Fleet checks are common in the truck tire and wheel service industry because the costs related to underinflation and insufficient tread depth continue to rise. In the U.S., regulations from the Department of Transportation (DOT) specifically address the federal requirements for tires and wheels, while the Commercial Vehicle Safety Alliance (CVSA) establishes the out-of-service (OOS) guidelines for the U.S., Canada, and Mexico. This session will address the differences between DOT regulations and CVSA OOS criteria so commercial tire service technicians know what to look for when inspecting truck tires, wheels, and rims.

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

 Informative walkaround highlighting Toyota’s exciting SEMA show builds and new vehicles.

Carlyle Tools x Ron Capps Motorsports Announcement

Learn how to grow your business with paid social-media ads. Social media is a powerful marketing venue, but you need to spend some money on paid ads to maximize results. You rely solely on free posts, influencers and page followers. During this practical workshop you will learn key tips and tricks to smartly spend money on paid social-media advertising. We will detail how to build and measure effective online advertising campaigns for Facebook, Instagram, Reddit, LinkedIn and YouTube. The session will show live ad examples and popular options. We’ll also dive deep how AI engines like Chat GPT can help build frequent and unique ads. The workshop will include links to instructions, videos and examples to help you get started with paid social-media advertising. All businesses can benefit from paid social-media advertising. No matter the size of your business or type of products and services, paid social-media advertising should be a key marketing tactic you use every day.

The automotive industry thrives on teamwork, but with up to four generations working side by side, communication gaps can lead to inefficiencies and misunderstandings. Each generation brings unique skills, perspectives and work styles; turning these differences into strengths is key to a high-performing team. This workshop equips you with practical tools to bridge generational divides, enhance collaboration and improve workplace communication. Learn how to adapt your leadership approach to engage and motivate team members of all ages—creating a more cohesive, productive and dynamic work environment.

A panel of shop owners, managers and technicians discuss build and business trends and other issues and challenges in the truck and off-road segment of the industry.

Dave Fellman is the author of “The Small Business Book: 10 Ways to Make Your Small Business More Successful.” In this fast-moving session, Fellman will cover five of those strategies, which are especially appropriate to your business. You’ll learn how to be more visible in the marketplace, how to get all the value from your customers, how to plug your profit leaks, how to plug your time-management leaks and how to be a more effective negotiator. You’ll leave with solid and relevant ideas on how to make your own business more successful.

Introduction to Electric Vehicle Service Considerations $59 - Explore the unique challenges of servicing electric vehicles (EVs) with our comprehensive course. Learn the processes for removing and reinstalling (R&I) and removing and replacing (R&R) EV components associated with collision repairs. Guided by I-CAR technical experts, this course offers practical insights into maintaining vehicle integrity and technician safety while ensuring repairs align with industry standards. Gain hands-on experience with EV-specific repair techniques. Earn 1 I-CAR Annual Training credit.

MIG Welding Advanced Features $45 - Advance your MIG welding expertise with specialized techniques for aluminum and mild steel. Participate in hands-on demonstrations at the I-CAR booth on the SEMA Show floor and refine your skills under expert guidance. This advanced course is ideal for vehicle repairers aiming to expand their knowledge of complex welding applications while ensuring repairs prioritize vehicle safety and performance. Gain exclusive insights available only at SEMA and stay ahead with the latest welding advancements. Earn 1 I-CAR Annual Training credit.

The global debut of new CTEK products at this year's SEMA Show. The company is excited to share its new products that will be available worldwide in 2026

The Gentex booth will be home to the SEMA unveil of Ringbrothers' 1971 Aston Martin Octavia and Classic Car Studio's 1956 F100.

Gain the financial insight and confidence needed to drive your collision repair center toward long-term success. This session is designed for shop owners, managers, and financial personnel seeking a clearer understanding of essential financial principles and best practices specific to the collision repair industry. Key Topics Include: • Reading and Reviewing a Shop P&L: Learn how to analyze your profit and loss statement to track performance and identify areas for improvement. • Understanding Balance Sheets: Gain insights into your shop’s assets, liabilities, and equity to assess overall financial health. • Calculating the Breakeven Point: Discover how to determine your shop’s breakeven point to set realistic sales targets and manage costs. • Integrating Shop Management and Accounting Systems: Streamline operations by effectively linking your collision center shop management system with your accounting software. • Bookkeeping Best Practices: Understand what your bookkeeper should be doing daily, weekly, and monthly to ensure accurate and actionable financial reporting. This seminar provides practical tools and expert guidance to help participants make informed financial decisions, maintain accurate financials, and ultimately improve profitability. Whether you're new to shop financials or looking to sharpen your skills, this course is essential for achieving financial clarity and success in your collision repair business. We have developed several Excel tools to help simplify the process of understanding a shop's financials and making the process of managing your finances easy. We are excited to share these tools to remove some of the fear and intimidation smaller collision repair businesses have with financials.

The current shortage of skilled labor in our industry, and the impact it has on production and throughput, is well documented. This session highlights the immediate practical steps collision repair businesses can take to attract, develop and retain a new generation of repair planners and technicians, introducing valuable hands-on training earlier in their career as part of a development strategy. This will be an engaging, colorful, thought-provoking and interactive session, where the presenter will ask challenging questions and provide actionable ideas intended to help attendees stand out in a competitive labor market & develop talent from within. ...and it will be delivered by an enthusiastic British guy, with a passion for the North American collision repair industry! Learn how to do more to support your technical bench, by building your team through active training.

What does it take to be a collision repair business with multiple OEM certifications, and how are the requirements evolving? This session explores the history of OEM certifications, their current standards, and where they’re headed. Gain actionable insights to stay ahead in the collision repair industry, maintain your competitive edge, and avoid wasting money. Dave brings a no-nonsense, straight-from-the-heart approach, cutting through industry jargon to deliver real talk about the challenges and benefits of certification. His candid perspective will leave attendees with a clear understanding of what it truly takes to succeed.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Gymkhana 2025 Car Reveal & Film Teaser Hosted by Director Brian Scotto. at The HOONIGAN & KMC SEMA

o Ford will reveal exciting new Maverick packages by Ford Custom Garage.

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Strong listening skills are essential for leaders in the automotive aftermarket industry, helping to build trust, improve teamwork and drive better decision-making. In this workshop, you’ll learn how active listening fosters an inclusive, engaged workplace where every voice is valued. Discover practical techniques to sharpen your listening skills, boost collaboration and become a more adaptable, empathetic and effective leader. Join us to unlock the power of listening and accelerate your team’s success!

Advancements in vehicle technology, including new electronic architectures, secured gateways, advanced powertrains, safety systems and complex integrations, are creating increasing challenges for aftermarket products. With various systems communicating across the vehicle, cybersecurity has become a key focus for OEMs, particularly with evolving ADAS that integrate powertrain and safety functions. Join industry experts as they explore the impact of these challenges on traditional aftermarket performance product development. The discussion will also cover potential solutions that enable continued performance product innovation through vehicle system calibrations while ensuring compliance with safety regulations.

This session will feature a panel of the top builders in the hot-rod and musclecar world. This is a great opportunity for shop owners to ask questions and learn from successful builders with a wealth of experience and hopefully take away some information that will be valuable as they grow their own businesses. The conversational format will enable you to get a glimpse of the human side of these superstars in our industry.

Understanding High Voltage Safety $59 - Prioritize safety when working with high-voltage systems in hybrid and electric vehicles. This critical course covers electrical fundamentals, safety protocols, and the major components of high-voltage (HV) systems. Learn about required PPE, vehicle design safety measures, and strategies to reduce electrical risks. Crucial for safely handling, this course addresses advanced vehicle technology to ensure compliance with safety protocols that impact the technician, the shop environment, and the customer. Earn 1 I-CAR Annual Training credit.

ADAS Diagnostics – When the Calibration Fails $62 Gain critical skills to diagnose and resolve ADAS calibration failures. This course teaches you to identify errors, understand ADAS sensors, and trace failed calibrations to their root causes. Apply I-CAR’s five-step diagnostic process with and without diagnostic trouble codes (DTCs). This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines. Earn 1 I-CAR Annual Training credit.

Learn about Ford Custom Garage and our exciting packages.

We will be announcing the collaboration with Mattel and RealTruck and doing a project build reveal that will highlight RealTruck and Husky on an adventure build that will be seen on Running Wild and in production toys worldwide with Matchbox.

Announcement of Top 40 finalists in the ultimate vehicle build competition, the SEMA Battle of the Builders

Tire retailers fight a constant battle to shield the business from liability, meet customers’ needs without creating additional liability, and protect employees from serious or fatal injuries. TIA has created a list of 10 things that have a direct impact on how the business will be defended in the event of a lawsuit. Using real-world examples of civil litigation, this session will identify the areas where plaintiffs attacked and the effectiveness of the defense that was used to counter those allegations. In the event of an accident, a lawsuit should be expected, especially when it involves a customer. This session will focus on 10 steps that retailers can take so they have the best possible defense if they end up in court.

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Ford will review the Mustang FP800S packages by Ford Custom Garage.

Dapper Lighting will unveil two world-class builds and debut new products at SEMA 2025. “Drakon,” a 1970 Firebird 427TT, and “Violent,” a 1968 Widebody Charger—both built by Nostalgia Hot Rods—will showcase Dapper Lighting innovations. The event will also mark the release of Dapper’s 1969 Camaro Billet Tail Lights and OE7 Headlights, combining modern performance with timeless design.

AI is advancing at an unprecedented pace, transforming industries, interactions and revolutionizing the way we work. This year marks a significant milestone, as agent-based AI technologies have reached a level of sophistication where tasks that once required immense human labor and resources can now be completed in a fraction of the time—often in mere minutes—and with greater efficiency. In this interactive and hands-on class, attendees will gain valuable insights into how AI can be leveraged in a body shop setting, streamlining operations, enhancing precision, and potentially changing the guest experience forever. If you are looking for a “beyond the classroom” experience, attendees will have the unique opportunity to witness some of the first humanoid robots powered by cutting-edge artificial intelligence. Tayor will bring groundbreaking robots from international markets which represent a glimpse into the future, and a tangible example of how AI is poised to revolutionize not just businesses, but human interaction itself. See AI in action, explore its capabilities firsthand, and start to understand the practical applications with a unique sneak peek of the future of AI technology and its potential to dramatically alter the way we live and work.

Maximizing paint profitability in a collision shop involves several key components that play crucial roles in the process. Many managers and owners only look at the cost of paint compared to their sale to determine if they are profitable or not. There are a wide range of factors that are overlooked that affect paint department profitability and are not used as ways to create or track incremental improvement. Understanding where to identify missed opportunities that contribute to paint material profitability can allow a more conscious approach to improving departmental results. It also allows managers to provide tools and resources to better-assess vehicle damage, identify necessary tasks performed and products used in the refinish process, and to more easily communicate these processes with customers, insurers, members of the repair team. Attendees will take away an understanding of: • The inner workings of the refinish P-pages to learn how to fully document refinish requirements. • How different finishes require different paint processes and learn that if they are not folloWednesday correctly can create waste through rework and excess product usage. • How reporting can monitor mixing accuracy, identify training requirements, detect process deviation and spot mixing waste that reduces paint profitability • Unique processes and varied liquid costs that require accounting for the additional materials required Overall, the attendee will be able to identify and improve painter discipline, appraisal proficiency and materials invoicing to maximize paint profitability opportunities.

Participants will attend an experiential process where they will get to learn by doing. The content will focus on the difference between a Growth Mindset and a Fixed Mindset. Quite often the true measure of success is not getting to an outcome, the true measurement is what you did to get to the outcome, the circumstances you overcame. How you persevered through tough situations. The outcome will be greater awareness of a Growth Mindset and the benefits everyone will receive both professionally and personally. There is nothing "cookie cutter" about the presentations that Mike presents; he plays off the personalities/energy in the audience and provides an interactive presentation that keeps the crowd on the edge of their seat.

Debut of new project to build the most high-tech '69 Camaro ever using the latest technology, such as the company's partnership with Hewlett-Packard for 3D printing. It will have a powerful twin-turbo V8 engine and the latest power adders plus driver aids. Styling by Sean Smith. A 1:3 scale model will be unveiled along with a front subframe housing some of the advanced components inc brakes, suspension, power, etc, plus CGI video

Alex Parker, president of Redline Detection, and Charles Sanville, The Humble Mechanic, share tactics on how to define and build your unique brand from the perspective of two business owners—one an equipment manufacturer and one a technician influencer.

The aftermarket outlook remains bright as specialty-equipment sales continue to grow. Learn about top trends and their anticipated short- and long-term impact. Gather information to identify potential challenges and opportunities, and learn how to position your company for future growth.

Join us as we explore how shifts in the Trump Administration’s regulatory approach affect EPA and CARB enforcement in automotive emissions. We will clarify current compliance expectations, dispel misconceptions about regulatory leniency, and give practical guidance to effectively manage risks, ensure compliance, and maintain your company’s integrity and financial stability.

“Leading for Success” is a dynamic session designed to empower leaders with the skills, mindset and strategies needed to drive exceptional performance within their teams and organizations. This session will explore key leadership principles—focusing on effective communication, decision-making, and fostering a culture of collaboration and innovation. Participants will learn how to inspire and motivate others, navigate challenges with resilience, and cultivate an environment where success can thrive. Whether you’re an emerging leader or an experienced executive, this session provides actionable insights to elevate your leadership approach and guide your team towards sustained success.

Introduction to Electric Vehicle Service Considerations $59 - Explore the unique challenges of servicing electric vehicles (EVs) with our comprehensive course. Learn the processes for removing and reinstalling (R&I) and removing and replacing (R&R) EV components associated with collision repairs. Guided by I-CAR technical experts, this course offers practical insights into maintaining vehicle integrity and technician safety while ensuring repairs align with industry standards. Gain hands-on experience with EV-specific repair techniques. Earn 1 I-CAR Annual Training credit.

Damage Discovery for ADAS Sensor Mounting Locations $59 Discover how to identify damage to ADAS sensor mounting locations. Learn visual cues and measuring techniques to locate sensor misalignment or damage. Enhance your damage discovery methods to ensure repairs meet the highest standards for safety and performance. This specialized course, available only at SEMA, is led by industry experts, providing essential knowledge for precise ADAS sensor identification. Earn 1 I-CAR Annual Training credit.

Ford will review the Bronco FP ORV package by Ford Custom Garage

Witness the next-generation hydrogen-powered classic: A 1961 Chevy Impala engineered and built by 21-year-old Scott Anderson. This groundbreaking build combines advanced hydrogen fuel technology, cutting-edge classic car conversion, and a family legacy, showcasing how clean energy innovation can transform timeless vehicles for the future.

Superformance and Shelby Legendary Cars will unveil an exciting new car at SEMA.

Network with friends and colleagues in the truck and off-road industry while expanding and growing your network during the 2025 SEMA Show TORA Booth Happy Hour. Current and prospective members of the council will connect through open conversation while winding down from a busy day on the Show floor. Located at the LVCC | West Hall, Booth #58097.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Join Oracle as we announce our new product and cutting edge product development in aftermarket automotive lighting

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Join PRO for an evening of celebration and networking at the 2025 SEMA Show PRO Reception. Highly anticipated among Showgoers in the automotive restyling market, this event will bring together colleagues, leaders and enthusiasts to celebrate their passion for new-vehicle accessorization. An awards ceremony will also take place. Located at the LVCC | West Hall, W326.

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WTSBC members and exhibitors are invited to stop by the West Hall entrance to connect with Select Committee members to connect on what is new and exciting this year. Located at the LVCC | South Lower Hall, New Products Showcase #41271

Join ARMO for an evening of celebration and networking at the 2025 SEMA Show. This social event is highly anticipated among Showgoers in the restoration market, and includes an awards ceremony recognizing individuals and companies whose work has made a significant impact on the restoration industry. Located at the Westgate | Ballroom A.

Wheel and Tire Council members and exhibitors are invited to stop by the South Hall entrance to connect with Select Committee members to connect on what is new and exciting this year. Located at the LVCC | Inside South Hall 1.

Understanding how external factors and trends may impact your automotive aftermarket business is vital to effective strategic planning and key decision making on business investments for the year and beyond. This is even more critical for businesses whose products are a discretionary spend, such as the automotive aftermarket. Will potential tariffs impact the market and cost of goods? Will the economy be robust or will it be bust? Will access to capital continue to be expensive with higher interest rates restricting growth or will rates further normalize? These are all questions that every business leader should be seeking answers to. Jeff Korzenik, a renowned economist at Fifth Third Bank, will provide valuable insights to address these concerns—culled from extensive research, analysis and decades of experience. He’ll also help make sense of the job market and share actionable ideas to solve for skilled workforce shortages that you may be facing. Start your 2026 off with sound plans and confidence backed by expert observations and objective data.

Rich Barsamian of Advanced Clutch Technology is here to share invaluable tips on how to double your company's annual sales. In this seminar, you'll gain insights from a seasoned sales and marketing expert with a proven track record of success. Barsamian's extensive sales knowledge and marketing experience, along with his expertise in pricing policies, will provide you with the tools and strategies needed to take your sales to the next level.

YouTube isn’t just for entertainment; it’s a powerful tool for growing your automotive business. Whether you’re looking to attract customers, build brand authority or create new revenue streams, video content can set your shop apart. Join a panel of successful shop owners and content creators—Cannonball Garage, Ty the Car Guy and Flying Wrenches—as they share their journeys in using YouTube to scale their businesses. Learn how they got started, what content works best and how to turn views into real-world success. Whether you’re new to video marketing or ready to take your channel to the next level, this session will provide expert insights and actionable strategies.

Does your current team have what it takes to help you reach your goals? Do your “players” even play as a team? This is a program that will help you quantify the skills and attitudes of your current employees, and from there to build improvement plans to get them where you need them to be. You’ll learn the differences between the baseball team, football team and tennis doubles team model, and how to apply all three to your business. You’ll also learn how to make better hires and ensure that the people you invest in stay long enough for you to fully capitalize on that investment. In short, you’ll learn to be a better manager, especially on the human-resources side of your business.

ADAS Diagnostics – When the Calibration Fails $62 Gain critical skills to diagnose and resolve ADAS calibration failures. This course teaches you to identify errors, understand ADAS sensors, and trace failed calibrations to their root causes. Apply I-CAR’s five-step diagnostic process with and without diagnostic trouble codes (DTCs). This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines. Earn 1 I-CAR Annual Training credit.

MIG Welding Basics $45 - Understand the core skills of MIG welding with this foundational course, designed to ensure the structural integrity and safety of modern vehicles. Learn essential techniques, safety protocols, and precision equipment calibration. This training aligns with OEM repair procedures, equipping you to deliver repairs that meet the industry's highest standards. Perfect for beginners looking to build a solid foundation in MIG welding and contribute to complete, safe, and quality repairs. Engage with live demonstrations and expert-led training at the I-CAR booth to enhance your hands-on experience. Earn 1 I-CAR Annual Training credit.

Judging of Top 10 Young Guns contestants, by the Top 10 Young Guns themselves, to decide the Top 3 Young Guns moving on to the Top 12 finalists competition

ClearPro, a pioneer in advanced automotive protection film technologies, announces a major brand upgrade at the 2025 SEMA Show. Guided by our new slogan, “Adapted for Protection,” ClearPro presents a refreshed identity, upgraded booth design, and breakthrough innovations in paint protection and window film technologies. The highlight of this year’s showcase is the introduction of ClearPro Magnetron Sputtering Window Films and Nano-Ceramic Window Films. These next-generation products deliver exceptional clarity, heat rejection, and UV shielding, enhancing both comfort and driving safety. Beyond performance, we are proud that all ClearPro window films have earned The Skin Cancer Foundation’s Seal of Recommendation, a trusted recognition of their proven UV protection for human health.

As vehicle technology evolves, the collision repair industry faces increasing challenges in Advanced Driver Assistance Systems (ADAS) calibration, compliance, and profitability. The industry needs collaborative leadership to bridge the gap between repairers, OEMs, insurers, and technology providers; while assuring that shops have the knowledge, resources, and support needed to adapt. This concept requires alignment around best practices, improved education, and advocating for solutions that promote consumer safety. This session reimagines the traditional conference format by creating a dynamic "think tank" environment focused on solving our industry's biggest ADAS challenges. Drawing from experience in both the automotive and technology sectors, we will facilitate: • Live problem-solving exercises where attendees collaborate to tackle real calibration scenarios • Real-time case study analysis where participants share their experiences and best practices • Group strategy sessions to develop practical approaches to common challenges Rather than a one-way presentation, this will be an active workshop where every attendee contributes their expertise to help shape the future of ADAS calibration in our industry. This format ensures participants leave with not just information, but actionable strategies developed through collective industry wisdom and hands-on collaboration.

In today’s collision repair landscape, leadership is less about titles and more about influence, impact, and the ability to drive results. Whether you’re an owner, manager, or estimator with aspirations to grow into a leadership role, this session will teach you the key characteristics of winning leaders and how to lead from where you are. You’ll gain actionable insights to: • Move beyond the “management title” to true leadership by developing the skills that inspire trust, accountability, and team buy-in. • Navigate industry challenges with resilience and a solution-focused mindset to improve both team performance and profitability. • Strengthen team engagement by fostering collaboration, coaching effectively, and aligning your team toward common goals. • Create a culture of accountability and excellence, ultimately improving employee retention and customer experience. This session is unique because it’s built on real-world leadership experience and hands-on coaching of collision shop owners, managers, and estimators stepping into leadership roles. Having owned and operated an MSO for 20 years, Sheryl understands firsthand the challenges of leading teams in this industry—balancing performance, profitability, and employee engagement. “I’ve experienced the shift from leading with a title to leading with true influence, the kind that drives lasting impact. Through my journey, I’ve learned what it takes to develop leaders who don’t just manage but inspire, motivate, and elevate their teams.” This session will focus on practical, experience-driven leadership transformation. It’s not about theory; it’s about actionable insights that help leaders at every level move beyond a management title to truly influence their team’s success.

Join us as we explore the latest trends in automotive advertising from 2025 and forecast what’s ahead for 2026. This session is designed for collision centers looking to drive growth by leveraging proven strategies from the automotive industry. Our team of advertising experts will break down five key trends to embrace in 2026 - and highlight three outdated tactics to leave behind. Topics will include SEO, CTV, digital advertising, branding, social media advertising, and more. Discover how a cohesive advertising and branding strategy can create lifelong customers and maximize your marketing budget. Don’t waste money on what doesn’t work - learn how to invest in strategies that drive real results!

Repairify, along with asTech, Driven by Repairify, and BlueDriver, will announce new products at SEMA. Designed to empower the repair industry with streamlined diagnostics and calibration solutions, these innovations ensure vehicles are repaired to the highest standard. Highlights include Connected Calibrations with adasThink integration, asTech GEN 3, ReconPro with adasThink, BlueDriver MAX, and the asTech Self-Service Platform—advancing safety and industry leadership.

TIA has stayed at the forefront of Tire Pressure Monitoring System (TPMS) training and information since it was required by law starting with the 2008 model year. Since then, TIA has worked closely with the TPMS sensor and scan tool manufacturers to educate technicians and provide the information they need to maintain, diagnose and repair the TPMS when necessary. Working with those partners, TIA developed a technician survey to determine the areas where technicians are comfortable servicing the TPMS and those areas where they have more difficulty. This session will focus on the results of that survey and provide attendees with an inside look at what’s on the minds of technicians who service TPMS on a daily basis.

In 2010, the Federal Motor Carrier Safety Administration (FMCSA) introduced Compliance, Safety, Accountability (CSA) to help enforcement officials target the motor carriers with unsafe equipment or drivers. By comparing the roadside inspection results for fleets of a similar size, CSA established a Safety Measurement System (SMS) that assigns a score for different areas of operation, including vehicle maintenance. This information is available to the public and provides a roadmap to the areas where fleets have the most violations. During this session, TIA will outline the CSA program and the process behind the SMS score before using real-world examples of how commercial tire dealers can use the information to help fleets improve their operations.

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

TOPDON New Product Introduction

Innovative new products are at the forefront of Coker Group’s growth by expanding markets to reach new buyers, while fostering relationships with a loyal customer base.

AI for customer experience is a way to use AI technologies like machine learning, chatbots, conversational user experience (UX) and advanced analytics to analyze customer data to personalize customer interactions, boost customer service efficiency and increase self-service options. AI can also optimize business processes and improve key performance indicators like customer loyalty and engagement.

Join Becca Zanders, a seasoned industry expert and Certified Exit Planning Advisor, as she shares invaluable insights gleaned from her own experience selling a shop after 22 years of ownership. In this engaging workshop, Zanders will delve into the intricacies of exit planning—offering candid advice on succession planning and addressing crucial considerations for maximizing wealth and leaving a lasting legacy. Wherever you are in your entrepreneurial journey—just launching or ready to exit—this session is for you. We will uncover the great myths about exit planning and learn the most important elements included in strategic exit planning. This class will empower you to avoid becoming one of the 75% of business owners who regret selling their business and define a future aligned with your personal, financial and business goals.

Panel discussion with experts on how to attract and retain young talent in the industry.

Returning for a third year, join subject-matter experts as they discuss the ongoing evolution of our industry—focusing on the applications of advanced powertrains and fuel technology. Our industry believes in a future that will be technology-neutral, where the applications will dictate which technology is best-suited, not mandated. Discussions will cover the reduction of carbon emissions by adopting various fueling technologies as it relates to the operation of internal combustion engines, as well as the innovative powertrains that will work alongside of electrification.

Damage Discovery for ADAS Sensor Mounting Locations $59 Discover how to identify damage to ADAS sensor mounting locations. Learn visual cues and measuring techniques to locate sensor misalignment or damage. Enhance your damage discovery methods to ensure repairs meet the highest standards for safety and performance. This specialized course, available only at SEMA, is led by industry experts, providing essential knowledge for precise ADAS sensor identification. Earn 1 I-CAR Annual Training credit.

MIG Welding Advanced Features $45 - Advance your MIG welding expertise with specialized techniques for aluminum and mild steel. Participate in hands-on demonstrations at the I-CAR booth on the SEMA Show floor and refine your skills under expert guidance. This advanced course is ideal for vehicle repairers aiming to expand their knowledge of complex welding applications while ensuring repairs prioritize vehicle safety and performance. Gain exclusive insights available only at SEMA and stay ahead with the latest welding advancements. Earn 1 I-CAR Annual Training credit.

The press conference will unveil TERMINAX’s latest film innovations, showcasing advanced technologies and highlighting the key features and benefits of our new products for the automotive market.

Join SVG from Japan at SEMA 2025 as we unveil our latest car wrap innovations with live demos. Featuring two Japanese sumo wrestlers as models, our showcase highlights strength, style, and cutting-edge technology. Discover why SVG lives by the motto: Never Stop Innovating.

For body shop owners, building long-term financial success requires more than just running a profitable business. The Body Shop Business Trifecta serves as a strategic blueprint to maximize tax efficiency, protect assets, and create generational wealth. By structuring your business correctly, leveraging tax-advantaged financial tools, and making smart real estate and investment decisions, you can turn your body shop into a financial machine that builds wealth beyond your lifetime. Learn proven strategies to: • Structure your business for maximum tax efficiency • Own your commercial property and become your best tenant • Use tax-deferred retirement options for long-term wealth • Incorporate your children • Create wealth protection through estate planning

This seminar will explore how collision repair shops can effectively utilize various industry resources to capture the necessary data for accurate and efficient damage assessments. Danny Gredinberg, an expert from Database Enhancement Gateway, will guide attendees through a comprehensive approach, covering: • Identifying and accessing key industry resources: This will include exploring available databases, software tools, and online platforms relevant to the collision repair industry. • Extracting crucial information: Learn how to effectively extract essential data points from these resources, such as vehicle specifications, repair procedures, and procedure pages • Improving accuracy and efficiency: Understand how leveraging these resources can enhance the accuracy of damage assessments, reduce repair times, and improve overall shop productivity. • Best practices and real-world examples: Gain valuable insights from real-world examples and best practices for effectively utilizing industry resources in your collision repair shop.

Our industry's long-held belief that offering a bonus for producing work or following a rule may be undermining your ability to succeed in business and attract talent. We will examine the roots of this belief, which is called pop behaviorism, what it is creating in your shop, and alternatives to dangling the carrot in front of the horse. "Pop behaviorism" is rooted in all facets of American life. From training our pets, raising children, it's prevalent in schools, and workplaces, our country thrives on this belief--but what does it really create? Temporary compliance, that eventually fades.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Sharing our passion for EV and Petrol performance, and what a great time we live in for all mobility technologies.

Join SEMA Director of Market Research Gavin Knapp to discuss the trends driving the specialty-equipment market. Uncertainty in the economy and consumer demand, changes in the vehicle fleet, and technology all intermingle to influence the aftermarket. This session will update you the latest on these effects and where they might be pushing us in the coming years.

Discover how the Entrepreneurial Operating System (EOS) helps business owners and teams get clear on their goals and stay focused on growth. This session unpacks the core elements of EOS, highlighting simple, proven tools to align your vision, boost teamwork and drive real results. Filled with practical tips and strategies, you’ll leave inspired to build a stronger, more successful business.

An in-depth conversation on the future leaders of our industry. How can we find qualified people today and where will they come from in the future? Our discussion will cover skills and education required for success, training methods and ideas for different knowledge levels, as well as cross-training for the benefit of your business and the individual. We’ll also cover how the needs vary between different types of businesses and much more.

As traditional media continues to contract, traditional marketing tactics like PR and advertising are in a massive state of change. Learn what changes are on the horizon and the best practices to future-proof your marketing, including influencer, search and social marketing, experiential programming, brand building and the power of authority marketing. Learn how to design and execute an integrated marketing plan that spans a variety of platforms and modalities to drive both B2B and B2B sales.

Understanding High Voltage Safety $59 - Prioritize safety when working with high-voltage systems in hybrid and electric vehicles. This critical course covers electrical fundamentals, safety protocols, and the major components of high-voltage (HV) systems. Learn about required PPE, vehicle design safety measures, and strategies to reduce electrical risks. Crucial for safely handling, this course addresses advanced vehicle technology to ensure compliance with safety protocols that impact the technician, the shop environment, and the customer. Earn 1 I-CAR Annual Training credit.

ADAS Diagnostics – When the Calibration Fails $62 Gain critical skills to diagnose and resolve ADAS calibration failures. This course teaches you to identify errors, understand ADAS sensors, and trace failed calibrations to their root causes. Apply I-CAR’s five-step diagnostic process with and without diagnostic trouble codes (DTCs). This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines. Earn 1 I-CAR Annual Training credit.

Highlight the Changes that make the XL-57 unique

Sonic will unveil its new NEXT Ratchet Set, ¼”, ⅜“, ½”, 15pcs. The Sonic NEXT Ratchet Set features three Sonic ratchets in the NEXT line. The new ratchet set features an ergonomic design that provides optimal contact, resulting in higher power transmission. Each NEXT ratchet features a 60-tooth mechanism for smooth operation and rugged performance with minimal back drag. All have sealed heads which protect internal components from dirt and debris, and are backed by Sonic’s Lifetime Warranty.

Finding and retaining technicians and employees is becoming increasingly challenging with rising minimum wage requirements and the competition for employable candidates. Mike Cioffi, the founder of Tire Talent, will take an in depth look at today’s employment landscape, backed by insights from the Bureau of Labor Statistics and other trusted sources. Mike will provide a tire industry employment overview, discuss generational hiring, and how artificial intelligence plays a role in the tools available for employers and employees. During this session, attendees will discover how to navigate the current employment market and leverage effective strategies to attract and retain top talent in 2025 and beyond.

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Join SEMA attendees for the IDEAS Collide Showcase; a one-of-a-kind event featuring multiple fast-paced, ten-minute presentations designed to stimulate thought, innovation, and resolution of business challenges inspired by perspectives from both in and out of the industry. Audience members will be intrigued by individuals and topics that seek to rattle the status quo with ambitious ideas that could have a transformative effect on the industry and your business. Micki Woods, Host of the Body Bangin’ Podcast will serve as the emcee of the 2025 IDEAS Collide showcase introducing presentations from: Jordan Hendler, President at Admin Concepts, Inc. Get Far, Stacking Millimeters Towards Progress Flexibility in the body is earned by relentless pursuit of elongating muscles, and the strategies to success always include goal planning and measurement. Similarly, movement towards achieving goals doesn’t come all at once, but in the daily and weekly pursuit of the smaller, achievable wins. Insight into creating real personal goals, finding accountability, and measuring the progress will be shared using a combination of experience taken from personal, business and physical fitness methods. Trent Tinsley, AVP at Entegral A Harmonized Auto Claims Ecosystem Imagine a world where all stakeholders in the auto claims and collision industry work together in a more altruistic fashion to ensure value and efficiency is preserved for all constituents. Doing so will drive better customer and employee satisfaction, less cost and friction, and ultimately contribute to a safe and proper repair for our shared customer, the Consumer. Richie Seaberry, Vice President of Enterprise Sales at Decisely Modernizing Your HR and Employee Benefits We believe collision repair business leaders should be empowered with the tools and insights to modernize HR and benefits while strengthening workplace culture. By leveraging cutting-edge technology, dedicated employee-level support, and world-class benefits offerings, businesses can reduce administrative burdens, improve employee satisfaction, and foster a culture of support and retention. Understand our vision where practical strategies can simplify the benefits experience to meet business needs and attract and retain the best team members. Shawn Collins, Advanced Application Development Specialist at 3M Taking Your Apprentice Technicians to the Next Level with Hands-On Training Understand how to unlock the value that can only be obtained through intensive, OEM-based, hands-on training. We will demonstrate before and after training test results to confirm a dramatic increase in knowledge after real-world hands-on exercises backed up with OEM procedures. Rachel James, Owner and Founder of Torque Financial Group Decoding the Role of CFO The Chief Financial Officer (CFO) role has become a growing trend in both independent single and multi-location collision repair businesses. Over the last 2 years, more businesses have started to hire for this role. This presentation pitches the idea of how to drive financial leadership and growth by considering who, what, where, when and how to hire the right person for the right role objectives. Kaye Gitibin, CEO, GO Rentals Elevating the Client Experience in Collision Repair: Hospitality-Driven Strategies for Repeat Business and Referrals In today’s competitive collision repair landscape, businesses must go beyond technical expertise to win customer loyalty. This presentation focuses on the intersection of customer service and hospitality, offering strategies that collision centers can implement to enhance customer experience. Collision repair is traditionally seen as a technical and transactional service. By integrating hospitality principles, this presentation shifts the focus to creating a welcoming, customer-centered experience, which is uncommon in the industry. This approach can help body shops stand out from competitors who primarily emphasize technical capabilities. Explore how collision repair businesses can leverage hospitality principles to create lasting impressions, generate repeat business, build robust referral networks, and elevate service delivery while differentiating their business in a crowded market. John Yoswick, Editor at CRASH Network Three minutes to help drivers make better insurance choices You know not all insurance companies are the same when it comes to handling claims and the customer experience: There’s now an easy way you can communicate that knowledge to consumers. Learn how, in just three minutes a year, you can send a clear message to drivers considering their insurance choices – and help increase the number of your customers who have chosen one of the better carriers. At the same time, you’ll help the better insurance companies promote themselves – and maybe give the other insurers some incentive to change.

“EVAC-U-FILTER is a low-profile, 3/16” thick adapter that mounts permanently on the engine between the engine oil filter mount and the spin-on oil filter. The adapter uses compressed air through a Schrader valve and provides the ability to not only evacuate oil from the oil filter and throughout the engine but can also expel accumulated engine debris at the oil pump pickup tube screen that can normally only be cleaned by removing the oil pan.

The rise of generative AI in search is reshaping how automotive enthusiasts, restylers and manufacturers discover products and services. In this session, we’ll explore how AI models gather and present information, and how aftermarket brands can optimize for this shift. Learn how to enhance your visibility across AI-powered search, product discovery and conversational interfaces—ensuring your brand stays top of mind for potential customers in an evolving digital landscape.

Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that with customers. Unfortunately, managing all the other parts in a business and the people “gets in the way.” This high-speed session will rapidly go through the best 25 tips, tricks and work-arounds for anyone in a small business to be able to accomplish critical tasks in seven steps or less.

In this session, learn about the concept of intrapreneurship, which encourages employees within a company to adopt an entrepreneurial mindset. Intrapreneurs are empowered with the freedom and resources to develop new ideas, products or processes within the organization—similar to entrepreneurs running their own startups. The session will highlight how intrapreneurs take on the responsibility of innovation and drive change—all while benefiting from the framework and support of the company they work for. Attendees will learn how to harness this energy to not only retain and recruit intrapreneurs but how they can be a strategic advantage for your company.

Are you running your shop as efficiently and profitably as possible? In this interactive session, we’ll dive into the key performance metrics that define top-tier shops—and give you the chance to see how your business compares in real-time. Featuring a panel of industry leaders from 4 Wheel Performance, Pickup Outfitters of Waco and Dixie 4 Wheel Drive, this session will break down essential shop KPIs, from average repair order value to technician efficiency and customer retention. Participate in live polling to measure your shop’s performance against industry benchmarks, gain insights from successful shop owners and walk away with actionable steps to improve your numbers.

Introduction to Electric Vehicle Service Considerations $59 - Explore the unique challenges of servicing electric vehicles (EVs) with our comprehensive course. Learn the processes for removing and reinstalling (R&I) and removing and replacing (R&R) EV components associated with collision repairs. Guided by I-CAR technical experts, this course offers practical insights into maintaining vehicle integrity and technician safety while ensuring repairs align with industry standards. Gain hands-on experience with EV-specific repair techniques. Earn 1 I-CAR Annual Training credit.

Damage Discovery for ADAS Sensor Mounting Locations $59 Discover how to identify damage to ADAS sensor mounting locations. Learn visual cues and measuring techniques to locate sensor misalignment or damage. Enhance your damage discovery methods to ensure repairs meet the highest standards for safety and performance. This specialized course, available only at SEMA, is led by industry experts, providing essential knowledge for precise ADAS sensor identification. Earn 1 I-CAR Annual Training credit.

SolarDe proudly unveils its latest innovation—Chameleon Film Prime IR™. This advanced window film combines high-definition clarity with low haze while delivering a striking dynamic color shift from different angles. Designed for drivers seeking both performance and unique style, the film enhances aesthetics without compromising comfort, heat rejection, or visibility.

Announcement of Top 12 finalists in the ultimate vehicle build competition, the SEMA Battle of the Builders

Network with automotive restyling professionals during the SEMA Show PRO Booth Happy Hour. In addition to open discussion and the opportunity to connect with the council's select committee, this is a fun event and will include the PRO Cup Challenge winner announcements and Q&A with the PRO Cup Challenge builders. Located at the LVCC | PRO Booth #50197.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Female automotive professionals will connect with female automotive students in this fun and dynamic Gear-Up-Girl event at the 2025 SEMA Show. Reserved only for women, the event serves as a networking opportunity for professionals to give back and share advice with today’s female youth. Located at the LVCC | West Hall 208 Pre-Function.

Join TORA for an evening of celebration and networking at the 2025 SEMA Show TORA Reception. Highly anticipated among Showgoers in the truck and off-road market, this event will bring together colleagues, leaders and enthusiasts to celebrate their passion for vehicle customization. An awards ceremony will also take place. Located at the LVCC | West Hall 3rd Floor Pre-Function.

Join HRIA for an evening of celebration and networking at the 2025 SEMA Show HRIA Reception. Highly anticipated among Showgoers in the hot rod market, this event brings together colleagues, leaders and enthusiasts to celebrate their passion for the hot rod customization hobby. An awards ceremony will also take place to honor the individuals and companies. Located at the Westgate | Ballroom A.

Learn about the difference calibrations avaliable through Ford Performance Parts.

Hear from the experts on which Ford crate engine is perfect for your project.

o Ford will reveal exciting new Maverick packages by Ford Custom Garage.

Ford will review the Mustang FP800S packages by Ford Custom Garage.

Ford will review the Bronco FP ORV package by Ford Custom Garage

Learn about Ford Custom Garage and our exciting packages.

Hear from the experts on which Ford crate engine is perfect for your project.

Dive into a session tailored for entrepreneurs and marketers eager to elevate their marketing strategies and nurture long-lasting customer relationships. This workshop is essential for those aiming to stand out in a competitive business landscape. Discover how to craft a unique brand story by learning the art of storytelling to create a brand narrative that resonates with your audience and distinguishes your business. Learn how to utilize digital marketing strategies by exploring effective digital marketing techniques, including social media, SEO, and content marketing to reach and engage your target demographic. Find out how to engage and retain customers by uncovering innovative methods to not just attract, but also retain customers—turning them into lifelong brand advocates. Gain knowledge on how to maximize customer lifetime value by understanding the importance of customer lifetime value (CLV) and learn strategies to increase repeat business and foster customer loyalty. Also, understand how to learn from successes by drawing inspiration from real-life examples and case studies of successful marketing campaigns and customer-retention strategies. Join us to gain insights and actionable strategies to market your business effectively and create a loyal customer base for sustainable success.

By some estimates, family businesses employ close to 60% of the nation’s work force with 32 million family companies in the country. While they can create wealth, most do not successfully transition to the next generation. It is also the most difficult form of business to run successfully due to complications from traditional family relationships and everything inside and outside the company. In this session, Barry Moltz will show you the common success factors that he has seen in his 20 years of working with family businesses. He will disclose the keys to getting rich and, at the same time, getting along with your family.

From the perspective of OEMs and aftermarket repair, subject-matter experts will share their knowledge on what technicians can safely work on and how the aftermarket industry can get in the EV business. Discussion topics will include some of the essentials that SEMA companies should know about EVs and how to grow their business in this segment, including: preparing to handle EVs safely; specialty tools and training; battery enclosure and cooling-system testing; vehicle transportation and storage; collision-industry impact and business opportunities; and root-cause analysis on battery-pack water intrusion and fire-damage scenarios.

Understanding High Voltage Safety $59 - Prioritize safety when working with high-voltage systems in hybrid and electric vehicles. This critical course covers electrical fundamentals, safety protocols, and the major components of high-voltage (HV) systems. Learn about required PPE, vehicle design safety measures, and strategies to reduce electrical risks. Crucial for safely handling, this course addresses advanced vehicle technology to ensure compliance with safety protocols that impact the technician, the shop environment, and the customer. Earn 1 I-CAR Annual Training credit.

MIG Welding Basics $45 - Understand the core skills of MIG welding with this foundational course, designed to ensure the structural integrity and safety of modern vehicles. Learn essential techniques, safety protocols, and precision equipment calibration. This training aligns with OEM repair procedures, equipping you to deliver repairs that meet the industry's highest standards. Perfect for beginners looking to build a solid foundation in MIG welding and contribute to complete, safe, and quality repairs. Engage with live demonstrations and expert-led training at the I-CAR booth to enhance your hands-on experience. Earn 1 I-CAR Annual Training credit.

Judhing the Top 12 finalists in the ultimate vehicle build compatition, the Battle of the Builders

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Hear from the experts on which Ford crate engine is perfect for your project.

The SEMA Emerging Trends & Technology Network (ETTN) and the Wheel, Tire, Suspension & Brake Council (WTSBC) will discuss key factors in properly modifying a vehicle with wheels, tires, suspension and brakes. Learn how to find tire load at a given air pressure; how tire-rim widths are calculated; about suspension modifications and their impact on towing; and brake upgrades are done and the overall effect on performance. In addition, we will explore the latest advancements and trends in the aftermarket industry and vehicle suspension technology—a key component in automotive engineering that directly impacts vehicle safety, performance and comfort. As automotive design continues to evolve, suspension systems are undergoing significant transformations driven by innovations in materials, electronics and smart technologies. Lunch is provided on a first-come, first-serve basis.

Reports from the U.S. Census Bureau show as companies have downsized and individuals decide they want to own their own business, there are more and more new small businesses being started. Yet, some 95% will not be in business to have their fifth anniversary sale, and only half of those will celebrate their 10th anniversary. Businesses with many years of experience are not immune to this problem. See why small businesses don't die, they inadvertently commit suicide!

Stressed out trying to balance running your business with marketing your business online? What if you found out you could do LESS work on social media and actually end up with higher reach? Far too many small businesses struggle with social-media marketing when a few simple tweaks would net them higher exposure and engagement with less time spent on Facebook and Instagram. Get expert advice as social-media marketing veteran Jennifer Cario presents a layman’s view of the algorithms Meta uses to determine the content people see on Facebook and Instagram. Cario will help you understand the psychology of social-media users so you can walk away with concrete ideas to fine-tune your content for maximum results.

Introduction to Electric Vehicle Service Considerations $59 - Explore the unique challenges of servicing electric vehicles (EVs) with our comprehensive course. Learn the processes for removing and reinstalling (R&I) and removing and replacing (R&R) EV components associated with collision repairs. Guided by I-CAR technical experts, this course offers practical insights into maintaining vehicle integrity and technician safety while ensuring repairs align with industry standards. Gain hands-on experience with EV-specific repair techniques. Earn 1 I-CAR Annual Training credit.

MIG Welding Advanced Features $45 - Advance your MIG welding expertise with specialized techniques for aluminum and mild steel. Participate in hands-on demonstrations at the I-CAR booth on the SEMA Show floor and refine your skills under expert guidance. This advanced course is ideal for vehicle repairers aiming to expand their knowledge of complex welding applications while ensuring repairs prioritize vehicle safety and performance. Gain exclusive insights available only at SEMA and stay ahead with the latest welding advancements. Earn 1 I-CAR Annual Training credit.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

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From the makers of Pedal Commander Throttle Response Controllers offfering simple DIY Tuning with 36 preset throttle curves permitting your vehicle minimal if any throttle lag and other benefits. New EO (executive order(s) by CARB) applications covering almost every GM, Ford and FCA/Stellantis and Toyota vehicles ensure total legaility in the highly enforced Performance Product Business. Also lower MAP available with Anti-Theft feature for FT By pedal Commander.

The OEM Collision Repair Technology Summit is designed to put collision repair businesses in a room with innovators in automotive structural design and technology. The event features three unique sessions, each will highlight ways in which the development of modern vehicles has influenced vehicle repairability. Individual topics for each session are unveiled closer to the Show, and past events have delved into topics such as alternative fuels, safety technologies, vehicle design, construction and material makeup. Find past sessions online at https://rde.scrs.com. Each session will focus on emerging trends and collision industry preparation so that the industry can benefit from better insight into how vehicles, materials and technologies are evolving, and what that means in the repair process.

Success as an executive requires technical expertise and strong leadership skills—especially during times of change and transformation. Past performance alone does not ensure success for emerging executives or seasoned leaders facing challenges. This presentation will discuss the five critical themes executives must develop and continuously strengthen to thrive in today’s dynamic environment. Organizations can ensure their leaders are prepared by equipping emerging and seasoned executives with these critical competencies: self-awareness, mental agility, people agility, change agility and results agility.

In today’s fast-paced digital landscape, it's easy to get lost in a sea of marketing metrics and trends. This session cuts through the noise to focus on the data that truly drives results. Learn how to identify and track the key performance indicators that matter most for your business, simplify your marketing strategy, and turn insights into actionable steps. The seminar is perfect for shop owners and marketers who want to make smarter, data-driven decisions without getting overwhelmed.

Join industry experts as they explore the challenges surrounding ADAS technology and the evolution of traditional aftermarket products. Discover how aftermarket companies are adopting system diagnostics, calibration and testing practices to tackle these issues. The discussion will also cover liability concerns from both manufacturer and installer viewpoints, along with upcoming federal regulations set to shape the industry.

When you visit stores or see the owners and managers at a trade show or conference, there is a certain type of store that always stands out; it always grabs your attention. The reason is likely to be that this business seems to be doing everything right. And then there are those other businesses; some getting most of it right and others that are not doing anything right. All these businesses will benefit from this presentation. The first one needs the confirmation that they are doing it right. The second one needs help with just a couple of items, and the third one needs to be pointed in the right direction. This is the presentation that is right for everyone.

Understanding High Voltage Safety $59 - Prioritize safety when working with high-voltage systems in hybrid and electric vehicles. This critical course covers electrical fundamentals, safety protocols, and the major components of high-voltage (HV) systems. Learn about required PPE, vehicle design safety measures, and strategies to reduce electrical risks. Crucial for safely handling, this course addresses advanced vehicle technology to ensure compliance with safety protocols that impact the technician, the shop environment, and the customer. Earn 1 I-CAR Annual Training credit.

ADAS Diagnostics – When the Calibration Fails $62 Gain critical skills to diagnose and resolve ADAS calibration failures. This course teaches you to identify errors, understand ADAS sensors, and trace failed calibrations to their root causes. Apply I-CAR’s five-step diagnostic process with and without diagnostic trouble codes (DTCs). This training is essential for technicians who want to ensure ADAS-equipped vehicles are repaired accurately, enhancing vehicle safety and restoring critical functions. You'll leave with practical strategies to diagnose and correct ADAS calibration failures while ensuring compliance with OEM guidelines. Earn 1 I-CAR Annual Training credit.

Learn about the different calibrations avaliable through Ford Performance Parts.

The OEM Collision Repair Technology Summit is designed to put collision repair businesses in a room with innovators in automotive structural design and technology. The event features three unique sessions, each will highlight ways in which the development of modern vehicles has influenced vehicle repairability. Individual topics for each session are unveiled closer to the Show, and past events have delved into topics such as alternative fuels, safety technologies, vehicle design, construction and material makeup. Find past sessions online at https://rde.scrs.com. Each session will focus on emerging trends and collision industry preparation so that the industry can benefit from better insight into how vehicles, materials and technologies are evolving, and what that means in the repair process.

The Horsepower Rodeo unites the biggest automotive internet stars and top professional drivers from around the world, delivering thrilling, tire-shredding action to a live audience, kicking off at SEMA 2024.

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

FEYNLAB® introduces its new professional polishing solutions, including the A50 Heavy Cut Compound, A500 Medium Cut Polish, and A1000 Fine Finishing Polish, designed for precision correction and flawless finishes. In addition, the launch features the new Feynmach polishing machine — engineered for efficiency, power, and control, completing the ultimate paint correction system for professionals.

In this interactive session, learn how to turn your data into a trusted advisor that helps you make better decisions about where to focus your time, money and resources. Whether you’re a manufacturer, distributor or retailer in the specialty-equipment market, this session will empower you with practical strategies to uncover actionable insights from your data. We’ll explore real-world examples of how data can reveal opportunities to optimize inventory, fine-tune pricing, improve promotions and streamline operations. Attendees will also gain hands-on experience with simple workflows and tools they can use immediately; no advanced tech skills required. By the end, you’ll walk away with the confidence to make smarter, faster decisions that drive profitability and efficiency.

Ready to supercharge your shop’s marketing? Join us for the ultimate guide to building an effective marketing plan for your repair shop. Tailored specifically for auto-repair businesses, this workshop will guide you through setting the right goals, choosing effective marketing channels and crafting messaging that resonates with your customers. You’ll learn key takeaways to building your plan. Be ready to walk away with a complete, actionable strategy to drive more customers and grow your shop’s success.

Tips, tricks and techniques to running a successful restyling company.

Join industry experts—including regulators, manufacturers, distributors and retailers—as they explore the tangible impacts of emissions non-compliance. Gain valuable insights on regulatory expectations, real-world experiences, and practical strategies to drive business success and protect stakeholders throughout your distribution channels.

Introduction to Electric Vehicle Service Considerations $59 - Explore the unique challenges of servicing electric vehicles (EVs) with our comprehensive course. Learn the processes for removing and reinstalling (R&I) and removing and replacing (R&R) EV components associated with collision repairs. Guided by I-CAR technical experts, this course offers practical insights into maintaining vehicle integrity and technician safety while ensuring repairs align with industry standards. Gain hands-on experience with EV-specific repair techniques. Earn 1 I-CAR Annual Training credit.

Damage Discovery for ADAS Sensor Mounting Locations $59 Discover how to identify damage to ADAS sensor mounting locations. Learn visual cues and measuring techniques to locate sensor misalignment or damage. Enhance your damage discovery methods to ensure repairs meet the highest standards for safety and performance. This specialized course, available only at SEMA, is led by industry experts, providing essential knowledge for precise ADAS sensor identification. Earn 1 I-CAR Annual Training credit.

The OEM Collision Repair Technology Summit is designed to put collision repair businesses in a room with innovators in automotive structural design and technology. The event features three unique sessions, each will highlight ways in which the development of modern vehicles has influenced vehicle repairability. Individual topics for each session are unveiled closer to the Show, and past events have delved into topics such as alternative fuels, safety technologies, vehicle design, construction and material makeup. Find past sessions online at https://rde.scrs.com. Each session will focus on emerging trends and collision industry preparation so that the industry can benefit from better insight into how vehicles, materials and technologies are evolving, and what that means in the repair process.

Announcement of Top 4 finalists in the ultimate vehicle build competition, the SEMA Battle of the Builders

This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.

Join the 2025 SEMA Industry Honors event at the Fontainebleau Las Vegas and connect with top leaders from across the automotive world. Enjoy an evening of recognition, networking, and celebration as we honor the industry’s most influential voices, including Content Creator and Person of the Year. Doors and bars open at 6 PM. SEMA Industry Honors will begin at 7 PM.

The premiere collision industry networking event during SEMA Week, in one of the most special and historic suites on the Las Vegas strip! Aside from education, networking is one of the key benefits attendees gain from attending events such as the SEMA Show. This famed evening event provides unique experiences in some of the most sought-after suites in Las Vegas. The afterparty has become a fixture of the Show for high-profile individuals within the collision repair communities from across the globe, providing guests with a well-earned opportunity to let their hair down and enjoy and evening amongst friends after a week of exploration and education. Tickets are limited, and early registration is encouraged.