Ad Closing Date: August 21, 2026
Ad Material Due Date: August 27, 2026

SEMA Show Directory trim size is 8″ x 10.875″

FULL-PAGE AD
Non-bleed: 7.25″ x 10.125″
Bleed: 8.25″ x 11.125″ * **

Two-page spread (non-bleed): 15.25″ x 10.125″ * ◊
Two-page spread (bleed): 16.25″ x 11.125″ * ** ◊

*LIVE AREA: Keep copy and images 0.375 inches from trim edges and gutters.
**BLEED: Be sure to add 0.125 inches on each side that bleeds.

◊ For two-page spreads, please submit a single file with both pages in proper orientation.

2/3-PAGE VERTICAL AD: 4.75" x 10"

HALF-PAGE HORIZONTAL AD
Non-bleed: 7.25″ x 4.875″
Half-page spread (Non-bleed): 15.25″ x 4.875″ *

HALF-PAGE VERTICAL AD: 4.75" x 7"

1/3-PAGE VERTICAL AD: 2.25" x 10"

1/3-PAGE SQUARE AD: 4.75" x 4.875"

1/4-PAGE VERTICAL AD: 3.5" x 4.875"

1/6-PAGE HORIZONTAL AD: 4.75" x 2.25"

1/6-PAGE VERTICAL AD: 2.25" x 4.875"

1/12-PAGE AD: 2.25" x 2.25"

 

LOGO NEXT TO LISTING

• Logo will be reproduced approximately 1″ x 1″ in size

MANUFACTURERS' REPS SMALL BUSINESS CARD

• Non-bleed: 3.5″ x 2″

MANUFACTURERS' REPS LARGE BUSINESS CARD

• Non-bleed: 3.5″ x 4″

DIGITAL MATERIALS REQUIRED:

• PDF/X-1a files required for all ads. 
• Fonts must be outlined or embedded.
• All colors should be converted to CMYK (*except black text).
• Crop marks and color bars should be outside printable area (12 pt offset).
• Black text 12 pt. or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%).
• Minimum point size for type that is reversed out of color is 10 point.
• Minimum point size for type that is built out of process color is 8 point.

Document Setup:

• Adobe InDesign should be used for ad layouts. For information on creating a PDF/X-1a, visit www.adobe.com.
• Photoshop – 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, .tif or .eps format, binary encoding (no JPEG and no extra channels)
• Illustrator – outline all fonts, flatten transparencies, embed all elements (no links)
• All fonts should be Type 1 or OpenType (Multiple Master Fonts are strongly discouraged)
• All colors must be CMYK (*except black text); no PMS/Pantone colors
• Ink density not to exceed 300%

Unacceptable File Types:

• Microsoft's Word, Excel, PowerPoint or Publisher and Adobe's Pagemaker or Freehand files will not be accepted.

Submitting Digital Files:

• Submit ads by completing this form.
• Please avoid uploading .zip files when possible.

Proofs:

• Printouts (in color for 4-color ads), PDF proof and SWOP color proof are recommended to be submitted. Without an accurate SWOP color proof, SEMA cannot be held responsible for the outcome of color on press.
• MEDIA TRANSPORT:
• Hi-resolution, 300 dpi PDFs

File Upload:

• Verify that ads are properly sized according to mechanical specifications. To upload your files, go to this form and completing the instructions.

AD MATERIAL: Any artwork submitted that does not meet our requirements will be returned. The advertiser will be responsible for fixing the ad and returning corrected material to SEMA.

PLACEMENT: Ads are placed at the publisher's discretion, and placement cannot be guaranteed.

TERMS: No discounts apply. The publisher will not be bound by conditions appearing on order blanks or copy instructions that conflict with the provisions of this rate card. Due to the nature of the publication, tear sheets will only be available at or after the Show. All paid advertisers who have missed the ad materials due date, August 27, 2026, agree to SEMA building the paid advertiser's ad copy at SEMA's discretion. Full payment must be received with insertion order by the ad closing date, August 21, 2026.

CANCELLATIONS: Ad space and production are allocated based upon contracts received. No cancellations will be accepted and no refunds given after the ad closing date, August 21, 2026.