SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact or 909/978-6723. 

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October 30, 2015 - 4:05am


Booth #21543 and #10575

Roush Yates by JMS BoostMAX® Boost Your Vehicle

Mooresville, NC – June 2, 2015 – Roush Yates and JMS have partnered to offer a brand new product line: “Roush Yates by JMS...

October 30, 2015 - 11:02am

Champion Oil, a recognized industry leader in the development of full synthetic motor oils, will announce at the 2015 SEMA Show the addition of “Paladin Motor Oils”, a globally -targeted export chemical and lubricant product line.


October 30, 2015 - 10:59am

Addictive Desert Designs to Unveil First Kevlar Jeep JK for the Chris Kyle Frog Foundation

Las Vegas, NV – October 30, 2015 - Addictive Desert Designs, in conjunction with builder Complete Customs, will unveil a revolutionary Jeep JK build...

October 30, 2015 - 10:56am

(SEMA Las Vegas, NV / 11.05.15) 2016 marks the year of Champion’s Diamond Celebration recognizing their 60th anniversary in business. Founded in 1956, Champion would later become globally recognized as an industry icon in their own sort of way,...

October 30, 2015 - 10:56am

Las Vegas, NV – October 30, 2015 - Addictive Desert Designs is proud to announce it will be unveiling six new products at SEMA for 2016. New products include ADD jumping into the roof rack marketplace with a universal MaxRax roof rack, the...

October 30, 2015 - 2:09pm

City of Industry, California - October 27, 2015 - Newly formed Anderson Composites will be releasing state of the art carbon fiber components for the hottest late-model domestic vehicles at the 2015 SEMA show, November 3rd through 6th, booth...

October 30, 2015 - 11:04am

The OE manufacturers are always striving to make vehicles stronger and lighter in order to comply with federal safety and fuel economy standards. Meeting these federal requirements has led to the increased use of aluminum in many different...

October 30, 2015 - 11:08am

MaxTrac Suspension offers an innovative line of leveling, lift, and lowering suspension solutions for late-model trucks and SUVs. Ford F-150s are the best-selling trucks in America, yet lift options are limited for two-wheel Drive F-150s. Knowing...

October 30, 2015 - 12:41pm


ST. PAUL, Minn. (November 2015) – As today’s car enthusiasts embrace smart technology in their vehicles more than ever...

October 30, 2015 - 12:04pm

Ketchum, ID (For Immediate Release) DECKED, winners of the 2015 SEMA Best New Product Award for their truck bed storage system, will launch a line of products to fit full size vans at SEMA 2015. Bringing their innovative, American-made storage...

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