As an innovative alternative to traditional polycarbonate, the durable silicone lenses are built to last. mpower® Silicone Lighting, a leading technology company providing innovative lighting that is built for the rocks, dirt or whatever else gets stirred up on off-road adventures, prides themselves on developing the first-ever patent protected, optic-grade silicone lens for the off-road market. Check out mpower Silicone Lighting at SEMA Show in booth #56205 in the West Hall. mpower Silicone Lighting found that current ORV lights on the market did not hold up to the weather or the rugged rides that off-road enthusiasts desired. These factors caused water corrosion, lens cracking or breaking, discoloring/yellowing, poor light output and more. It was time for a change. mpower Silicone Lighting developed a new type of lens that crushed all those issues. The mpower patent protected, optic-grade silicone lens is damage resistant. It does not chip, scratch, crack or have any gravel pitting like traditional polycarbonate lenses. The mpower lens can also withstand extreme heat and cold. UV rays clean the lenses to prevent yellowing and discoloring, keeping lights shiny and always ready for your next adventure. The lens truly has changed the game for off-road lighting. Doug Baker, Chief Innovation Officer at SoundOff Signal, looks to the future and sees endless possibilities for the mpower technology. “As we advance in our use and understanding of the unique material and molding properties of optical-grade silicone lens technology, our customers will see even more exciting product options that are just not possible with traditional plastic lens approaches,” says Baker. This future focus shows mpower Silicone Lighting’s cutting-edge brand personality. With new products on the horizon, the silicone lens is the first of many innovative products from mpower. mpower® Silicone Lighting is part of the SoundOff Signal family of brands. SoundOff Signal has been pushing the envelope for advancements in emergency and work vehicle lighting for 30 years with onsite design, engineering and manufacturing at their corporate headquarters in Hudsonville, Michigan. Born and raised in the heart of the mid-west and schooled in the automotive capital state, mpower Silicone Lighting knows how to bring durable tough products that stand up to whatever you got. Press Release Type: Announcement Company: mpower® Silicone Lighting powered by SoundOff Signal Booth #: 56205 Show Categories: Mobile Electronics & Technology Power Sports & Utility Vehicles Racing & Performance Trucks, SUV's & Off-Road Wheels & Accessories Media Contact Name: Taylor Babcock Media Contact Email: tbabcock@mpowerlights.com Media Contact Phone: 4193777106 Photo Gallery: 102821