Registration Resource Center
Enhance Your Experience.
Once you're registered, the Registration Resource Center is your online dashboard for managing your whole SEMA Show. Here's a look at everything you can do inside — then log in to get started.
How the RRC Works
This page is your guide. The Registration Resource Center is a separate, secure dashboard — you'll manage everything from there once you log in.
Register
Complete your trade-only registration for the SEMA Show and get approved.
Get Your Badge ID
Find it in your approval email — subject line “You are APPROVED for AAPEX & SEMA 2026!”
Log In to the RRC
Use your Badge ID and registration email to manage everything below.
What You Can Do in the RRC
Each of the following is available inside the RRC after you log in — this page is just a preview of what's there.
01In the RRCUpdate Contact InfoKeep your name, company and details current.
02In the RRCPrint a ReceiptDownload a receipt for your registration.
03In the RRCAdd a SpouseRegister your spouse to attend alongside you.
04In the RRCBook Your HotelReserve at the guaranteed lowest rates.
05In the RRCAdd Education SessionsBuild your schedule of SEMA Show education.
06In the RRCPurchase Event TicketsKickoff Breakfast, Industry Honors, SEMA Fest.
07In the RRCPrint a Custom ItineraryPlan your days on the show floor.
08In the RRCCheck Badge StatusSee whether your badge has shipped.Ready? Everything above lives in the RRC.
Log in once to manage your registration, hotel, education, tickets and more — all in one place.
Log In to the RRCYou'll need your Badge ID (from your approval email) and the email you registered with. Not registered yet? Register here.
Key Dates & Deadlines
$50 Early-Bird
$50 → $75
International
US & Canada
Las Vegas
Adding to Your Registration
You can add a spouse or register a colleague from inside the RRC. Attendee badge pricing rises as the Show nears:
One badge grants access to both the SEMA Show and AAPEX. Fees are non-refundable.
Getting Your Badge
Register by Sep 25 (US/Canada) or Sep 10 (international) and your badge is mailed to you.
Miss the deadline? Pick it up onsite at Main Registration with a government-issued photo ID. Lost-badge reprints are available onsite, one time, for $100.
Quick Answers
No — this page is an overview of what the Registration Resource Center offers. The RRC itself is a secure dashboard you reach by logging in with your Badge ID and registration email.
No. One badge grants entrance to both the SEMA Show and AAPEX. (AAPEX: Tue–Thu, Nov 3–5; SEMA Show: Tue–Fri, Nov 3–6.)
Register by September 10 (international) or September 25 (US/Canada) to have your badge mailed. SEMA international exhibitors, media and NEC badges are pickup-only onsite.
No. Registration fees are non-refundable — no credits or refunds will be provided, no exceptions.
There are no guest or complimentary passes — everyone must register and be approved; only legal spouses may accompany. No one under 16, including infants, is allowed access to the exhibits.
Need a hand?
Registration & Customer Service
Call 508.743.8571 or email aapexsema@maritz.com.Monday–Friday, 9 am – 5 pm ET (Maritz)
SEMA Show Questions
Call 909.396.0289 or email semashow@sema.org.
