THE WORLD'S
PREMIER
AUTOMOTIVE
TRADE SHOW
Join 160,000+ industry professionals and 2,400 exhibiting companies at the largest aftermarket trade event on the planet.
FEATURED
EXHIBITOR RESOURCES
Important Dates
Important Dates Calendar
Full planning milestones for exhibitor operations, logistics, and launch readiness.
March
15
Early Booth Pricing Deadline
Lock preferred rates before standard pricing goes live.
Upcoming
May
01
New Product Submission Opens
Submit products for launch visibility and buyer discovery.
Upcoming
June
30
Service Manual Orders Due
Major utility and labor orders to avoid rush surcharges.
Upcoming
August
15
Hotel Block Cutoff
Official exhibitor rates close for primary hotel inventory.
Upcoming
September
30
Staff Registration Deadline
Finalize booth credentials and internal shift assignments.
Upcoming
October
01
Logistics Lock
Confirm freight, drayage, install-dismantle and utility plans.
Upcoming
November
03
SEMA Show Opens
Doors open at Las Vegas Convention Center. Launch day begins.
Key Date
November
06
SEMA Show Closes
Final day for meetings, demos, and closeout logistics.
Key Date
Show Features
Most Popular Exhibit
New Products Showcase
The epicenter of innovation — thousands of new products with scanning via the SEMA Show app. Complete with product info and mapping to exhibiting companies.
EXPLORE →
Central Hall
FutureTech Studio
EVs, future propulsion, automation, smart manufacturing and next-gen materials.
EXPLORE →
North Hall
Battle of the Builders
The world's most influential builders compete. Expert judges narrow it down — builders cast final votes.
LEARN MORE →
South Hall
ADAS Feature
Advanced Driver Assistance Systems — calibration tools, technologies, hands-on insights.
EXPLORE →Show Hub
SEMA Central
Top-tier vehicle builds and center-stage interviews with iconic industry personalities.
LEARN MORE →
Education
Build Your Skills.
Grow Your Career.
The SEMA Show education program is one of the industry's most rewarding professional development investments. 8 learning tracks covering the industry's most significant challenges — each session designed for immediate takeaways.
Aftermarket Trends
Executive Leadership
Inside the Shop
Legislative & Regulatory
Sales & Marketing
Small-Biz Technology
Talent Management
Vehicle Technology
Reserve Your Booth
Secure your 2026 footprint and start planning with confidence.
EXHIBITOR ESSENTIALS
SHOW FEATURES
MOST POPULAR EXHIBIT
NEW PRODUCTS SHOWCASE
The epicenter of innovation and a must-see destination for buyers, media, and content creators. Thousands of new products with scanning via the SEMA Show mobile app — complete with product info and mapping to exhibiting companies throughout the Show floor.
LEARN MORE →
CENTRAL HALL · BOOTH #24401
SEMA FUTURETECH STUDIO
Experience the edge of innovation — EVs, future propulsion, automation, smart manufacturing, next-gen materials and breakthrough systems redefining mobility.
NORTH HALL · BOOTH #10168
BATTLE OF THE BUILDERS
The world's most influential builders compete. Expert judges narrow it down — builders cast final votes. Follow the action from Top 40 to the winner announcement.
THROUGHOUT LVCC
FEATURE VEHICLE DISPLAYS
1,000+ vehicles showcasing the industry's latest trends and newest technologies. Scan vehicle QR codes with the SEMA Show app to discover products and builders.
SOUTH HALL UPPER · BOOTH #31255
ADAS FEATURES
Dive into Advanced Driver Assistance Systems — calibration tools, technologies, and hands-on insights for builders, restylers and repair professionals.
SHOW FEATURES
MOST POPULAR EXHIBIT
NEW PRODUCTS SHOWCASE
The epicenter of innovation and a must-see destination for buyers, media, and content creators. Thousands of new products with scanning via the SEMA Show mobile app — complete with product info and mapping to exhibiting companies throughout the Show floor.
LEARN MORE →
CENTRAL HALL · BOOTH #24401
SEMA FUTURETECH STUDIO
Experience the edge of innovation — EVs, future propulsion, automation, smart manufacturing, next-gen materials and breakthrough systems redefining mobility.
NORTH HALL · BOOTH #10168
BATTLE OF THE BUILDERS
The world's most influential builders compete. Expert judges narrow it down — builders cast final votes. Follow the action from Top 40 to the winner announcement.
THROUGHOUT LVCC
FEATURE VEHICLE DISPLAYS
1,000+ vehicles showcasing the industry's latest trends and newest technologies. Scan vehicle QR codes with the SEMA Show app to discover products and builders.
SOUTH HALL UPPER · BOOTH #31255
ADAS FEATURES
Dive into Advanced Driver Assistance Systems — calibration tools, technologies, and hands-on insights for builders, restylers and repair professionals.
SHOW EVENTS
TUESDAY · WESTGATE BALLROOMS
KICK OFF BREAKFAST
New Product Award winners, Channel Partner & Manufacturer of the Year. Doors open 7 AM.
FRIDAY · 4:00 PM · LVCC
SEMA CRUISE
1,000+ vehicles parade out of the convention center. Open to all — the Show's most anticipated event.
FONTAINEBLEAU LAS VEGAS
INDUSTRY HONORS
Content Creator and Person of the Year awards. Cocktail reception, ceremony, and afterparty.
FRIDAY & SATURDAY
SEMA FEST
Music, motorsports and car culture collide. Live entertainment with SEMA Show vehicles on display.