Luxury sports car in dramatic lighting
Performance vehicle on track
Custom modified vehicle showcase
Trade show floor with automotive displays

THE WORLD'S
PREMIER
AUTOMOTIVE
TRADE SHOW

Join 160,000+ industry professionals and 2,400 exhibiting companies at the largest aftermarket trade event on the planet.

03 / 04
Important Dates

Important Dates Calendar

Full planning milestones for exhibitor operations, logistics, and launch readiness.

March
15
Early Booth Pricing Deadline

Lock preferred rates before standard pricing goes live.

Upcoming
May
01
New Product Submission Opens

Submit products for launch visibility and buyer discovery.

Upcoming
June
30
Service Manual Orders Due

Major utility and labor orders to avoid rush surcharges.

Upcoming
August
15
Hotel Block Cutoff

Official exhibitor rates close for primary hotel inventory.

Upcoming
September
30
Staff Registration Deadline

Finalize booth credentials and internal shift assignments.

Upcoming
October
01
Logistics Lock

Confirm freight, drayage, install-dismantle and utility plans.

Upcoming
November
03
SEMA Show Opens

Doors open at Las Vegas Convention Center. Launch day begins.

Key Date
November
06
SEMA Show Closes

Final day for meetings, demos, and closeout logistics.

Key Date
Show Features
New Products
Most Popular Exhibit

New Products Showcase

The epicenter of innovation — thousands of new products with scanning via the SEMA Show app. Complete with product info and mapping to exhibiting companies.

EXPLORE →
FutureTech
Central Hall
FutureTech Studio

EVs, future propulsion, automation, smart manufacturing and next-gen materials.

EXPLORE →
BOTB
North Hall
Battle of the Builders

The world's most influential builders compete. Expert judges narrow it down — builders cast final votes.

LEARN MORE →
ADAS
South Hall
ADAS Feature

Advanced Driver Assistance Systems — calibration tools, technologies, hands-on insights.

EXPLORE →
SEMA Central Placeholder
Show Hub
SEMA Central

Top-tier vehicle builds and center-stage interviews with iconic industry personalities.

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Education

Build Your Skills.
Grow Your Career.

The SEMA Show education program is one of the industry's most rewarding professional development investments. 8 learning tracks covering the industry's most significant challenges — each session designed for immediate takeaways.

Aftermarket Trends
Executive Leadership
Inside the Shop
Legislative & Regulatory
Sales & Marketing
Small-Biz Technology
Talent Management
Vehicle Technology
View Sessions →
SEMA Education
99+
Free Sessions
8
Learning Tracks
3
Partner Programs

Reserve Your Booth

Secure your 2026 footprint and start planning with confidence.

Reserve a Booth
SHOW FEATURES
New Products Showcase
MOST POPULAR EXHIBIT

NEW PRODUCTS SHOWCASE

The epicenter of innovation and a must-see destination for buyers, media, and content creators. Thousands of new products with scanning via the SEMA Show mobile app — complete with product info and mapping to exhibiting companies throughout the Show floor.

LEARN MORE →
FutureTech Studio
CENTRAL HALL · BOOTH #24401

SEMA FUTURETECH STUDIO

Experience the edge of innovation — EVs, future propulsion, automation, smart manufacturing, next-gen materials and breakthrough systems redefining mobility.

EXPLORE →
Battle of the Builders
NORTH HALL · BOOTH #10168

BATTLE OF THE BUILDERS

The world's most influential builders compete. Expert judges narrow it down — builders cast final votes. Follow the action from Top 40 to the winner announcement.

LEARN MORE →
Feature Vehicles
THROUGHOUT LVCC

FEATURE VEHICLE DISPLAYS

1,000+ vehicles showcasing the industry's latest trends and newest technologies. Scan vehicle QR codes with the SEMA Show app to discover products and builders.

VIEW GALLERY →
ADAS Feature
SOUTH HALL UPPER · BOOTH #31255

ADAS FEATURES

Dive into Advanced Driver Assistance Systems — calibration tools, technologies, and hands-on insights for builders, restylers and repair professionals.

EXPLORE →
SHOW FEATURES
New Products Showcase
MOST POPULAR EXHIBIT

NEW PRODUCTS SHOWCASE

The epicenter of innovation and a must-see destination for buyers, media, and content creators. Thousands of new products with scanning via the SEMA Show mobile app — complete with product info and mapping to exhibiting companies throughout the Show floor.

LEARN MORE →
FutureTech Studio
CENTRAL HALL · BOOTH #24401

SEMA FUTURETECH STUDIO

Experience the edge of innovation — EVs, future propulsion, automation, smart manufacturing, next-gen materials and breakthrough systems redefining mobility.

EXPLORE →
Battle of the Builders
NORTH HALL · BOOTH #10168

BATTLE OF THE BUILDERS

The world's most influential builders compete. Expert judges narrow it down — builders cast final votes. Follow the action from Top 40 to the winner announcement.

LEARN MORE →
Feature Vehicles
THROUGHOUT LVCC

FEATURE VEHICLE DISPLAYS

1,000+ vehicles showcasing the industry's latest trends and newest technologies. Scan vehicle QR codes with the SEMA Show app to discover products and builders.

VIEW GALLERY →
ADAS Feature
SOUTH HALL UPPER · BOOTH #31255

ADAS FEATURES

Dive into Advanced Driver Assistance Systems — calibration tools, technologies, and hands-on insights for builders, restylers and repair professionals.

EXPLORE →
SHOW EVENTS
Kick Off Breakfast
TUESDAY · WESTGATE BALLROOMS

KICK OFF BREAKFAST

New Product Award winners, Channel Partner & Manufacturer of the Year. Doors open 7 AM.

SEMA Cruise
FRIDAY · 4:00 PM · LVCC

SEMA CRUISE

1,000+ vehicles parade out of the convention center. Open to all — the Show's most anticipated event.

Industry Honors
FONTAINEBLEAU LAS VEGAS

INDUSTRY HONORS

Content Creator and Person of the Year awards. Cocktail reception, ceremony, and afterparty.

SEMA Fest
FRIDAY & SATURDAY

SEMA FEST

Music, motorsports and car culture collide. Live entertainment with SEMA Show vehicles on display.