SEMA
Official 2026 Portal
Let's Get You Connected.
Welcome to the Exhibit Space Rental Agreement (ESRA) process.
Select the option below that best matches your status.
1 Select 2 Verify 3 Contract
RETURNING
Most Common
Returning
Exhibitor
Did you purchase a booth for the 2024 or 2025 Show?
Instructions
- Click Activate Account below.
- Enter your previous email address.
- Check inbox for password reset link.
ACCESS
Standard Access
New or
Existing 2026
Applying for the first time? Or already set up your 2026 password?
Instructions
- Click Login below.
- If New: Select "I Don't Have an Account".
- If Existing: Enter your 2026 credentials.
Why Exhibit?
Exhibiting at the SEMA Show puts your brand in front of thousands of qualified buyers and the most influential members of the media, from all over the world and every segment of the specialty equipment industry.
QUALIFIED BUYERS GLOBAL REACH MEDIA EXPOSURE
Already Approved?
Access the Exhibitor Services Manual (ESM) for move-in times, electrical orders, and booth regulations.
View Show ESMFrequently Asked Questions
Common questions about the rental agreement and portal access.
No problem! Since this is a new show year, you likely need to reset it anyway. Use the "Returning Exhibitor" card above and enter your email. If an account exists, you'll get a reset link immediately.
Standard booth deposits are due by April 3, 2026. However, if you are selecting space during the priority selection weeks, payment is required at the time of selection to lock in your booth.
Yes, upgrades are possible pending availability. Downgrades may be subject to a penalty depending on the date of the request. Please contact your sales representative directly through the portal dashboard for assistance.
Use the "New or Existing" card and select "I Don't Have an Account." You will be prompted to fill out a specialized product application. Our team reviews all applications to ensure product relevance to the automotive aftermarket.
