2026 SEMA Show Ad Exchange Program
Promote Your Publication at the Industry’s Most Important Show
The 2026 SEMA Show returns November 3–6 in Las Vegas, bringing together more than 153,000 automotive aftermarket professionals from around the world.
The Ad Exchange Program gives domestic and international publishers a straightforward way to connect with this highly engaged audience through a value-based media partnership.
In exchange for a standard full-page, full-color ad promoting the SEMA Show in your publication, you receive targeted exposure to qualified industry professionals before and during the event.
Get Started
Apply now to secure your participation in the 2026 SEMA Show Ad Exchange Program and put your publication in front of one of the most influential audiences in the automotive aftermarket.
Who Should Participate
This program is designed for:
- Domestic U.S. automotive magazine publishers
- International automotive publications and media brands
- If your audience includes automotive aftermarket professionals, enthusiasts, or industry decision-makers, this program is built for you.
How It Works
Domestic Publishers
SEMA provides a standard full-page, full-color ad promoting the 2026 SEMA Show.
In exchange, participating publications may ship copies of their magazine to the SEMA Show for on-site display and distribution in the Magazine Bin section.
This places your publication directly into the hands of attendees and exhibitors throughout the Show.
International Publishers
SEMA provides a standard full-page, full-color ad promoting the 2026 SEMA Show.
In exchange, participating publications receive:
- A full-page ad in SEMA Magazine’s November issue, the pre-show Directory
- A listing in The Guide, distributed to attendees and exhibitors
This ensures your publication is seen by a global audience before and during the Show.
Why Participate
On-Site Distribution at the SEMA Show
Get your publication in front of 153,000+ qualified attendees through Magazine Bin placement or inclusion in The Guide.
Targeted Industry Exposure
Reach a highly relevant audience of automotive aftermarket professionals actively looking for products, trends, and partnerships.
Extended Brand Visibility
Expand your reach beyond your existing audience with exposure tied to one of the industry’s largest events.
Value Exchange, No Media Spend
Participate in a mutually beneficial program with no cash investment required.
Credibility and Association
Align your publication with the SEMA Show brand and reinforce your position within the automotive aftermarket industry.
Key Dates
Domestic Publishers
- Proof of SEMA ad placement due: September 9, 2026
International Publishers
- Ad submission for The Guide due: August 18, 2026
- Proof of SEMA ad placement due: August 21, 2026
Program Contacts
SEMA: Melanie Ho - 909-978-6743 - melanieh@sema.org
FREEMAN: Shannon Allen - 702-817-6730 - shannon.allen@freeman.com
