Powersports Motorcycle Action
 
 

WHERE POWERSPORTS MEETS
THE AFTERMARKET

If you work in the Powersports industry, you're invited to discover new products, trends, and connections shaping the future of the powersports industry at the annual SEMA Show.

Plan Your Show Experience
Nov. 3 – 6
Las Vegas, NV
 
Why Attend

EXPERIENCE THE FUTURE OF POWERSPORTS,
AND THE AFTERMARKET, ALL IN ONE PLACE.

The expanded Powersports | SxS | Lifestyle section in West Hall is your destination for the latest products, trends, and innovations shaping the category. Beyond West Hall, you'll have access to 11 additional product sections across the SEMA Show campus, giving you a complete view of what's next for the aftermarket industry.

Wide shot of the Burromax booth at a trade show featuring various electric mini bikes and attendees walking by.
A model standing next to a black Meta electric dirt bike at the SEMA show, examining the handlebars
 
Discover

WHAT YOU WILL DISCOVER

The latest in:

UTVs, ATVs, and off-road vehicles
Motorcycles, V-Twin, and custom builds
Performance parts and aftermarket upgrades
Gear, apparel, and lifestyle brands

Plus, explore products and innovations across 11 additional sections of the Show to discover new opportunities, emerging trends, and ideas influencing the broader aftermarket.

Every area highlights new developments in design, performance, technology, and the customer experience.

JUMP TO WEST HALL / POWERSPORTS SECTION →
 
THE NUMBERS THAT
DRIVE YOUR EXPERIENCE

Unmatched Reach

153,000+
Total Attendees
9,000+
Interest in Off-Road and 2-Wheel Vehicles
37%
Sell into Powersports and Lifestyle

Qualified Buyers

70,000+
Professional Buyers & Decision Makers
83%
Attend to See New Products
59%
Looking for New Vendors

Media Dominance

2,600+
Accredited Media & Content Creators
69%
Of Media Visits the Powersports Section
69.6B
(Billion) Impressions Generated
 
 
Who Should Attend

MEET THE PEOPLE BEHIND THE PRODUCTS

The SEMA Show connects you with the professionals, brands, and innovators shaping the future of Powersports while providing access to the broader aftermarket ecosystem.

Who Should Attend:

Powersports dealers and retailers
UTV, ATV, motorcycle, and V-Twin professionals
Manufacturers and product developers
Builders, fabricators, and custom shops
Distributors and warehouse distributors
Off-road and performance specialists
Brand managers and marketing professionals
Media and content creators
Business owners and decision-makers

Beyond the Powersports | SxS | Lifestyle section, you'll have opportunities to connect with professionals across every segment of the aftermarket, helping you discover new products, ideas, partnerships, and business opportunities.

A yellow Rahal Ducati MotoAmerica racing motorcycle sponsored by Roller Die + Forming on display next to a purple hypercar
 
Show Features

BENEFIT FROM UNIQUE EXPERIENCES

From product debuts and industry celebrations to networking events and educational opportunities, the SEMA Show offers experiences that go beyond the show floor.

NEW PRODUCTS SHOWCASE

KICKOFF BREAKFAST

BATTLE OF THE BUILDERS

More events and experiences will be announced as the Show approaches.

SHOW FEATURES
 
SEMA Education

LEARN FROM THE INDUSTRY EXPERTS

SEMA Education brings together industry leaders, technical experts, and business professionals to deliver practical insights you can apply beyond the Show floor.

Sessions cover real-world challenges, emerging technologies, and evolving business strategies across the powersports aftermarket.

Industry experts leading a SEMA Education session at the SEMA Show
 
 
Register

BE PART OF THE
INDUSTRY'S FUTURE

The SEMA Show is more than an event. It's a gathering of the people, businesses, and innovators who drive the Powersports industry forward.

When you attend, you're supporting the advocacy, research, and industry initiatives that help protect trail access, strengthen businesses, and create opportunities for future generations of enthusiasts and professionals.

Join the community that is helping shape what's next for Powersports and the aftermarket.

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