THE HUB OF TRUCK INNOVATION
The SEMA Show puts your products directly in front of the builders, shops, and brands shaping the truck market. From lifts and tires to bed storage and exterior accessories, professionals come to discover the latest in truck customization and performance.
Your products get in front of the people who drive trends, upgrades, and innovation in the truck aftermarket.
OWN THE SHOW.
OWN THE TRUCK MARKET.
From suspension lifts and wheels to bed storage, lighting, and exterior accessories, the 2026 SEMA Show is the ultimate launchpad for your brand. Connect with the builders, installers, and aftermarket professionals who define the truck lifestyle and market.
A MEGAPHONE FOR YOUR BRAND
Your booth is just the beginning. With thousands of content creators and media outlets on the floor, your launches go viral before the Show even ends.
Exhibiting at the SEMA Show gives your brand visibility, credibility, and influence that fuels sales all year long.
Unmatched Reach
Qualified Buyers
Media Dominance
WHERE TRUCK INNOVATION LIVES
The Truck section of the SEMA Show is a high-traffic destination for buyers looking for the latest innovations in truck customization, capability, and performance. Your booth is positioned among brands and products that shape the truck aftermarket.
BE PART OF THE MOVEMENT
When you exhibit at SEMA, you're not just renting space; you're joining a community that fights for the Right to Ride.
We protect land access and provide the research you need to stay competitive. Grow your brand while protecting your industry.
INDUSTRY ADVOCACY
Support for land access and rider rights
MARKET RESEARCH
Exclusive trend reports and data
YEAR-ROUND SUPPORT
Member resources and networking
Put your brand at the center of truck innovation
READY TO EXHIBIT IN
2026?
Space is limited. Applications due March 27, 2026
