SHOW FEATURES
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NEW PRODUCTS SHOWCASE
Location: Lower South Hall, Booth #41271
The SEMA Show’s most popular exhibit, the New Products Showcase, is the epicenter of innovation and a must-see destination for buyers, media, and content creators in search of the latest and most exciting products hitting the aftermarket. This year, the Showcase in South Hall will again boast thousands of new products, with scanning made possible through the SEMA Show mobile app – complete with product and mapping information connecting attendees to the exhibiting companies throughout the Show floor.
SEMA FUTURETECH STUDIO
Location: Central Hall, Booth #24401
Experience the Edge of Innovation—where the most advanced technologies in EVs, future propulsion, automation, and smart manufacturing converge. Explore visionary vehicle builds, next-gen materials, and breakthrough systems redefining mobility. At the core is the FutureTech Live Education Stage, delivering high-impact microlearning sessions from leading tech minds. This is more than an exhibit—it’s a launchpad for the future of automotive. It’s fast. It’s smart. It’s the future—on full display.
SEMA BATTLE OF THE BUILDERS PRESENTED BY MOTHERS
Location: North Hall, Booth #10168
SEMA Show vehicle builders will once again take center stage in the annual SEMA Battle of the Builders (BOTB) Presented by Mothers Polish. This unique competition helps attendees, and millions following the action online, to spot trends and see the latest techniques of some of the world’s most influential builders. Introduced in 2014 to recognize and celebrate proven vehicle builders and products across all market categories.
While expert judges narrow the selection down, it’s the builders themselves who ultimately cast the votes to select the overall winner. You can follow the progress at the BOTB stage introducing the top 40 finalists at 1:30 p.m., Tuesday, November 4, and another announcing the top 12 at 3:00 p.m., Wednesday, November 5. The Top 4 finalists will be announced on Thursday, November 6, at 3:30 p.m., and the final winner will be announced Friday, November 7, at 3:30 p.m. as one of the culminating highlights of the SEMA Show. Get in on the BOTB action in North Hall Booth #10168.
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FEATURE VEHICLE DISPLAYS
Location: LVCC, Silver Drive, Silver Lot, Diamond Lot. Blue Lot as well as
lobbies of each exhibit hall
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche, from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket’s latest and most exciting products. Located throughout the Las Vegas Convention Center, the displays act as extensions to Show booths, connecting attendees with exhibitors and product creators. The SEMA Show app features a scanning function that allows attendees to quickly capture product and exhibitor information from the feature vehicles displayed throughout the Show. The app puts the entire SEMA Show in your pocket. It’s available as a free download from your mobile device’s native app store, as well as online at semashow.com/app.
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ADAS FEATURE
Location: South Hall Upper, Booth #31255
Dive into the rapidly evolving world of Advanced Driver Assistance Systems (ADAS) with dedicated features and thought leaders at the SEMA Show. Learn how ADAS impacts vehicle modifications, discover the latest calibration tools and technologies, and get hands-on insights from top manufacturers and trainers. Whether you're a builder, restyler, or repair professional, this feature will help you stay ahead in adapting vehicles safely and effectively in the ADAS era.

COLLISION REPAIR STAGE
Location: South Hall Upper, Booth #32145
Experience the latest in collision repair and refinishing at the SEMA Show Collision Repair & Refinish Stage. Located in Upper South Hall, this dynamic space features free hands-on welding demos, plus expert-led presentations from I-CAR, SCRS, and leading OEMs. Top industry professionals will be on hand to answer questions and guide interactive demonstrations—giving you practical insights into the tools, techniques, and technologies shaping the future of collision repair.
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SEMA CENTRAL
Location: LVCC Grand Lobby
Each year, SEMA Central acts as a Show hub, showcasing interviews, content and connections from across the automotive aftermarket. This year, SEMA Central expands to offer Show participants a more immersive industry experience than ever before. Visit SEMA Central for top-tier vehicle builds and center-stage interviews with iconic personalities.
MEMBERS LOUNGE
Location: North Hall, Room #251
SEMA Business Members at the Show have exclusive access to the Member Lounge, which offers convenient and time-saving amenities to refuel and recharge during Show hours. This member-exclusive area includes complimentary business services, internet access, charging stations, and timesaving Grab’N’Go lunch for purchase. Members are also able to reserve meeting room space at no cost.* Looking to learn more about SEMA Business Membership? Swing by Member Central to discover how membership can help businesses be more successful.
*Complimentary meeting space is available in The SEMA Member Lounge exclusively to SEMA Business members only with the exception of non-exhibiting manufacturers (NEM) or companies otherwise qualified to exhibit at the SEMA Show.

ART WALK
Location: Skywalk Bridge Connecting West Hall to North Hall
Immerse yourself in the automotive lifestyle and culture in the SEMA Show Art Walk, where some of the automotive industry’s premier artists will exhibit their latest creations. Executed in a variety of media, their work comprises a collection of pieces that will complement any home, office or workspace. Make a plan to go by, connect and pick up some great examples of automotive art!
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TOYO TIRES TREADPASS
Location: Central Hall, Booth #24499
The Toyo Tires Treadpass connects the LVCC Central and South Halls and is an expansive destination with dozens of world-debut cars and trucks. The space will also showcase the full line of Toyo Tires products as well as a chance to get their highly sought-after Toyo Tires x Leen Customs limited-edition pins. After the SEMA Show, find the right Toyo tire for your ride at www.toyotires.com.
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NITRO CIRCUS MOTO MAYHEM
Location: Silver Lot, Booth #80001
This motor fueled spectacular features Nitro’s top Freestyle Motorcross daredevils showcasing their skill and precision while attempting jaw dropping stunts throughout the day. Get Ready for an exhilarating ride you gotta see to believe.
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HORSEPOWER RODEO
Location: Diamond Lot, Booth #90000
Horsepower Rodeo is the ultimate fusion of motorsport and chaos. A celebration of raw power, mechanical creativity, and pure excitement. This isn’t just another motorsport activation, it’s a living, breathing showcase of everything that makes car culture great. Headlined by superstar automotive content creator Westen Champlin and professional smoke show driver Kyle Douglas.
Horsepower Rodeo mixes drag racers with drifters, classic muscle with modern burnout monsters. It unites builders, drivers, and fans from every corner of the scene. It’s a stage where style matters as much as speed, and where multiple disciplines collide in one arena to deliver the ultimate automotive show.
In the Horsepower Rodeo arena, the rules are simple. Go big, go loud, and give the crowd a performance they’ll never forget.
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OPTIMA UNLEASHED
Location: Bronze Lot
OPTIMA Unleashed is coming back to ignite the Bronze Lot at SEMA 2025. A week full of action will culminate in the ultimate mash up of music and automotive thrill — SEMA Fest.
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SEMA COLLISION REPAIR STAGE
Location: Bronze Lot
Visit the SEMA Show Collision Repair Stage in Booth #32145 where you can experience free hands-on welding and VR demos plus daily I-CAR, SCRS and OEM presentations. Top experts will be on hand to answer your questions on the collision-repair industry.
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SEMA GEAR
Location: SEMA Gear stores are located throughout the Show
- Booth #10080, Central Hall
- Booth #11003, North Hall
- Booth# 20600 Central Hall
- Booth #30000, Upper South Hall
- Booth #34000: Upper South Hall
- Booth #40000, Lower South
- Booth #50020, West Hall Lobby
- Booth #81595: Silver Lot
- Booth #84499: South Hall Lower
- Booth #91000 Diamond Lot
EDUCATION
The SEMA Show Education program is known as one of the industry's most rewarding professional development investments. Focusing on the industry's most significant challenges, each session has been designed to drive immediate takeaways. Whether you're a C-suite executive, manager, builder, service, sales or marketing professional, or someone who simply wants to expand your industry knowledge, there's something for you.
Don’t miss out on this once-a-year opportunity to build your own personal education program to focus on leadership and skill development, network with like-minded professionals, explore emerging trends, and learn industry best practices. Stay on top of what's relevant to helping your business, and you personally, succeed and prosper.
The 2025 SEMA Show education program will take place Tuesday, November 4, through Thursday, November 6.
The SEMA learning tracks include:
- Aftermarket Updates and Future Trends
- Emerging and Executive Leadership
- Inside the Shop
- Legislative and Regulatory
- Sales and Marketing
- Small-Business Technology
- Talent Management
- Vehicle Technology
SEMA partner programs include:
- I-CAR Collision Repair Training
- SCRS Repairer Driven Education
- Tire Industry Association (TIA)
Many education sessions are free with your SEMA Show registration. Fee-based sessions are identified next to the listing.
Go to www.SEMAShow.com/attend to register and select your education sessions.
STUDENT PROGRAM
Learn how your school can attend the SEMA Show and why 200+ schools are already participating. Registration will open in August, with multiple options available to best fit your school's needs.
The SEMA Show Student Program will be taking place on Wednesday, November 5th and Thursday, November 6th. Additional program details and schedules can be found on the registration pages once registration opens.
For more information please contact semaeducation@sema.org
SHOW EVENTS
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KICK OFF BREAKFAST
Location: Westgate Paradise Event Center
Date Tuesday, November 4
Time: 7:00 a.m.
Celebrate with us as we recognize the winners of the annual New Product Award competition, as well as honor the recipients of the Channel Partner & Manufacturer of the Year Awards. SEMA’s annual New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 15 award categories, with each category having one winner and two runners-up. Join us as we officially kick off the SEMA Show and the industry’s most important week of business! For more information about the New Products Showcase, visit www.SEMAShow.com/new-products. Doors open and breakfast starts at 7 AM. Program to begin at 7:20 AM.
NHRA BREAKFAST
The NHRA Breakfast returns to the 2025 SEMA Show on Wednesday morning at the Westgate Las Vegas Casino Paradise Event Center. Join for an unforgettable panel celebrating the mentors and legends who helped shape their careers. Enjoy behind-the-scenes stories, NHRA trivia, prizes, and much more. Seating is limited so don’t miss this high-energy, must-attend event for racing fans and industry pros alike.
SEMA FEST
Location:Las Vegas Convention Center
Date: Friday, November 7
Time: Gates open at 3:00 p.m.
SEMA Fest brings together the captivating world of music and automotive culture that can only be found at the SEMA Show with Queens of the Stone Age, The Black Crowes and Neon Trees. To learn more and purchase tickets visit www.SEMAfest.com .
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INDUSTRY HONORS
Location: Fountainbleau Las Vegas, BleauLive Theater
Date:Thursday, November 6
Time:6:00 p.m. Reception, 7:00 p.m. - Westgate Palm Court
Join the 2025 SEMA Industry Honors event at the Fontainebleau Las Vegas and connect with top leaders from across the automotive world. Enjoy an evening of recognition, networking, and celebration as we honor the industry’s most influential voices, including Content Creator and Person of the Year. Doors and bars open at 6 PM. SEMA Industry Honors will begin at 7 PM.
SEMA CRUISE
Location:Silver Drive
Date: Friday, November 7
Time:4:00 p.m.
Vehicles from the 2025 SEMA Show begin parading out of the convention center at Show close—4:00 p.m. on Friday—thrilling thousands of fans in the grandstands along the route. Each year an impressive contingent of vehicles takes part in the SEMA Cruise. The Cruise has become one of the Show’s most anticipated events with attendance open to all. The finale connects Show participants and parade-goers in a shared passion for cars, trucks and everything automotive, creating memories and millions of social-media impressions in the process.
EDUCATION
This site contains information for the 2024 SEMA Show. The information should be used for general planning purposes and will be updated in 2025.
The SEMA Show Education program is known as one of the industry's most rewarding professional development investments. Focusing on the industry's most significant challenges, each session has been designed to drive immediate takeaways. Whether you're a C-suite executive, manager, builder, service, sales or marketing professional, or someone who simply wants to expand your industry knowledge, there's something for you.
The 2024 SEMA Show education program will take place Tuesday, November 5, through Thursday, November 7.
The SEMA learning tracks include:
- Aftermarket Updates and Future Trends
- Inside the Shop
- Legislative and Regulatory
- Management Essentials for Leaders, Presented by Dale Carnegie
- Sales and Marketing
- Small-Business Technology
- Vehicle Technology
SEMA partner programs include:
- I-CAR Collision Repair Training
- SCRS Repairer Driven Education
- Tire Industry Association (TIA)
Many education sessions are free with your SEMA Show registration. Fee-based sessions are identified under the description.
Go to www.SEMAShow.com/Education to view the education program and to register for sessions and to create, customize and plan your itinerary via the My Show Planner feature.
STUDENT PROGRAM
BRING YOUR STUDENTS TO THE SEMA SHOW
Learn how your school can attend the SEMA Show and why 200+ schools are already participating. To select a registration method that works best for your school, click here and click on the orange "SEMA Students & Educators" box to begin.
The SEMA Show Student Program will be taking place on Wednesday, November 6th and Thursday, November 7th. Additional program details and schedules can be found on the registration pages.
For more information please contact semaeducation@sema.org
SHOW EVENTS
More information on 2024 Show events will be coming soon. In the meantime, look back to 2023 SEMA Show events!
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SEMA AWARDS PRESENTATION
The annual SEMA Awards, given to the top-trending vehicle models in multiple categories. The awards are presented to innovative automakers for the SEMA Car of the Year, Full Size Truck of the Year, Mid-Size Truck of the Year, 4x4-SUV of the Year, Sport Compact of the Year and Electric Vehicle of the Year.

SEMA SHOW KICK OFF BREAKFAST
Start your Show experience with the latest innovations from new product award winners, as well as the presentation of the Manufacturer of the Year and the Channel Partner of the Year awards. Enjoy a full breakfast and network with a global community before the Show officially opens, plus see Ant Anstead, re-cap the build of the winning car from the Pikes Peak International Hill Climb.
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SEMA INDUSTRY AWARDS BANQUET
Join the annual celebration of the specialty-equipment industry and experience unique entertainment, industry trends, networking, and an evening to remember. This once-a-year extravaganza provides the backdrop for several industry awards, and a few surprises! Looking for a host table? Contact Courtney Wright at courtneyw@sema.org to learn more.
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GENERAL MEMBERSHIP MEETING
This meeting will provide SEMA Business Members with an exciting opportunity to network with other SEMA Business Members and learn about their association benefits and services, year-round business solutions and SEMA's latest initiatives. Complimentary refreshments will be provided. Attend to help fuel your business growth at the world's premier automotive trade event.
Active SEMA Business Members only.

SEMA CRUISE
Vehicles from the 2023 SEMA Show begin parading out of the convention center at Show close—4:00 pm on Friday—thrilling thousands of fans who take to the grandstands along the route. Each year an impressive contingent of vehicles takes part in the SEMA Cruise. The Cruise has become one of the Show's most anticipated events with attendance open to all!
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SEMA FEST
Announcements for SEMA Fest 2024 will be COMING SOON! Please visit www.SEMAFEST.com to sign up for the lates updates on the 2024 music line-up, participating sponsors and how you can get your tickets.
Visit www.SEMAfest.com to learn more.
SHOW FEATURES
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NEW PRODUCT SHOWCASE
This dedicated section enables buyers to focus their efforts on the product innovations they need to see to keep their inventories fresh. Media attendees can also get a glimpse of the latest trends that will be shaping the marketplace today, and tomorrow. Download the mobile app to scan products, view photos, review detailed product info and find manufacturers' booths.

FUTURETECH STUDIO
Building on the foundation of last year's SEMA Electrified exhibit, we are excited to announce the debut of the SEMA FutureTech Studio. This immersive experience will feature technology spotlights, live education, product displays, and sponsor vehicles highlighting technologies that are advancing and redefining the performance aftermarket.
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OPTIMA VILLAGE
The return of the Optima Village will present another chapter in the storied history of this favorite Show Feature. Adding to the tire smoke in 2023 will be celebrity driver appearances and demonstrations, as well as amazing project vehicles from OPTIMA. The OPTIMA Village is shaping up to be one of the most action-packed parts of the SEMA Show!
BATTLE OF THE BUILDERS
This unique program helps attendees, and millions following the action online, to spot trends and see the latest techniques of some of the world's most influential builders. The action unfolds throughout the week.
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FEATURE VEHICLE DISPLAYS
The SEMA Show is renowned for the innovative parts and accessories displayed on Show vehicles representing every industry niche , from cars to trucks to powersports. Much more than rolling works of art, the feature vehicles offer an in-person look at the real-life applications of the aftermarket's latest and most exciting products.

SEMA GARAGE: ADAS, EMISSIONS, PRODUCT DEVELOPMENT
This feature offers an expanded exhibition of various tools and services related to ADAS technology, emissions compliance and product development, available through the SEMA Garage. Staff and industry partners will be on-site with interactive displays, demos, and knowledge to help SEMA members develop high-quality, robust and compliant products.

COLLISION REPAIR & REFINISH STAGE
Visit the SEMA Show Collision Repair & Refinish Stage where you can see free hands-on welding demos and I-CAR, SCRS and OEM presentations. Top experts will be on hand to answer your questions and lead interactive demonstrations on the collision repair industry. This interactive area will showcase the latest techniques and products being used in the market today.

OVERLAND EXPERIENCE
New this year, the SEMA Overland Experience moves to an outside location to showcase the many products and solutions in the environment they were designed for. The specialized exhibit will include dozens of customized vehicles with fully popped-out tents, survival accessories and portable kitchen systems all displayed among various exhibitors supporting the growing overlanding market.

ART WALK
Some of the industry's premier artists will be displaying their latest creations at the Art Walk. This unique show area is designed to showcase and celebrate car culture with a variety of mediums and displays.
HOTEL AND TRAVEL
HOTEL BOOKING ALERT
Please be vigilant if approached by any other company or service other than onPeak that implies or claims to be an official housing provider of the SEMA Show. We have been made aware of other housing companies or travel agencies that may be aggressively pursuing you, or your company, to book your guest rooms through their company at supposedly significant discounts.
Reservations made through an agency other than onPeak will be at your own risk. If you are contacted by another housing company trying to sell hotel rooms, please notify Show Management at 909/396-0289.
AIRFARE DISCOUNTS
SEMA Show organizers have been working with major air carriers to secure discounted airfare for 2025 SEMA Show attendees. Alaska, Delta and United are among the airlines offering the following discounts on round-trip airfare to Las Vegas.

Alaska Airlines:
- Discount: 7% off published fares
- Valid Travel Dates: October 31 – November 8, 2025.
To make airline reservations
- Online Reservations: www.alaskaair.com and enter discount code ECMO139
- Phone Reservations: Group Desk at 1-800-445-4435, a $15 per-person ticketing fee will be applied to phone reservations

United Airlines
- Discount: 2% to 10% based on origin location.
- Valid Travel Dates: October 30 – November 9, 2025
- Online Reservations: Click on discount code ZPKE658685 or visit the special link here.
- Phone Reservations: United Meetings at 1-800-426-1122, provide them with the following information; Z Code: ZQT8 Agreement Code: 615759. Please note that a service fee will be collected per ticket when booking by phone.
- Agreement Code: 658685

Delta Airlines
Delta Air Lines is pleased to offer special discounts for SEMA
Please click here to book your flights.
You may also call Delta Meeting Network® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY3RX
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
TRANSPORTATION
This site contains information for the 2024 SEMA Show. The information should be used for general planning purposes and will be updated in 2025.
SEMA Showgoers are encouraged to use hotel shuttles and the Las Vegas Monorail to get to and from the SEMA Show in Vegas, as parking will be impacted by construction at the Las Vegas Convention Center (LVCC) during the event. Free hotel shuttle service will be available to and from the LVCC and more than 45 hotels, and discounted tickets are available to Showgoers for the Monorail, which will operate at extended hours during SEMA Show week.
Let the Las Vegas Monorail be your Transportation Solution! The Las Vegas Monorail provides a quick and reliable transportation alternative for leisure and business travelers on the Las Vegas Strip. Directly connected to several Strip resort hotels as well as the Las Vegas Convention Center, the Monorail is the easiest, fastest and most convenient way to get from one end of the Strip to the other in just minutes. Trains arrive every few minutes at each of our seven stations: MGM Grand Station, Horseshoe/Paris Las Vegas Station, Flamingo/Caesars Palace Station, Harrah's/TheLINQ Station, Boingo Station at Las Vegas Convention Center, Westgate Las Vegas Station and SAHARA Las Vegas Station. The system is open 7 am to Midnight Monday, 7 am to 2 am Tuesday through Thursday and 7 am to 3 am Friday through Sunday.
The Las Vegas Monorail is offering SEMA 2024 attendees exclusive fare discounts. Purchase exclusive discounts at https://tix.lvmonorail.com/SEMA24 and Let your phone be your ticket to ride!
Skip the line and scan your phone right at the gate (paper tickets are still available at ticket vending machines and customer service desks on the station for full price). Use the Monorail to travel the Strip and to the convention without the hassles of traffic and wasted time. In minutes, Monorail riders can travel the Las Vegas Strip in a safe, clean, and climate-controlled environment.
There will be three designated transportation hubs where ride-sharing services, such as Uber or Lyft, and taxi will be able to drop-off and pickup quickly and easily.
- LVCC BLUE LOT (Located at East end of Grand Lobby, adjacent to Central Hall)
- LVCC PLATINUM LOT (Located Across Sierra Vista Dr. from South Hall East Lobby)
- MAJESTIC LOT (Located across from West Hall at Convention Center Dr. and Debbie Reynolds Dr.)
There are three designated drop-off and pick-up areas.
- LVCC BLUE LOT (Located at East end of Grand Lobby, adjacent to Central Hall)
- LVCC PLATINUM LOT (Located Across Sierra Vista Dr. from South Hall East Lobby)
- MAJESTIC LOT (Located across from West Hall at Convention Center Dr. and Debbie Reynolds Dr.)
The Las Vegas Convention Center also offers fast, convenient, free on-campus transportation!
Vegas Loop at the Las Vegas Convention Center quickly transports passengers throughout the 200-acre Las Vegas Convention Center campus in a fun and convenient way, free of charge. The system consists of two one-way, .8-mile-long tunnels built to accommodate all-electric Tesla vehicles driving at speeds of up to 35 mph. Four passenger stations offer convenient access between the new West Hall and the existing campus (North/Central/South Halls). Typical walk time between the West Hall to the existing North/Central Hall can take up to 25 minutes. The same trip on LVCC Loop takes approximately 2 minutes
Attendees can access Vegas Loop at Las Vegas Convention Center via four stations:
- South Station – Adjacent to South Hall, this station is located above ground
- Central Station – Near the Central Hall Main Entrance, this station is located belowground and is accessible via escalator or elevator
- West Station – Adjacent to West Hall, this station is located above ground
- Riviera Station – At the North side of the West Hall closest to Elvis Presley Drive, with direct access to Resorts World. This station is located above ground.
The Vegas Loop has officially opened the Resorts World Passenger Station, providing direct access to and from the Las Vegas Convention Center. Riders can now access the Resorts World station from any of the Convention Center stations (South Station, Central station, West Station and Riviera Station).
There is no charge to travel between stations at the Las Vegas Convention Center. A valid Vegas Loop Ticket will be required for any rides arriving from or departing to any station outside of the Convention Center Campus.
Visit lvloop.com/tickets to purchase tickets. Hours of operation will vary based upon event calendar at the Las Vegas Convention Center. The current schedule is always available at: https://lvloop.com/operating-hours.
The LV public bus service runs from downtown Las Vegas, to the LVCC, and to the Strip. Service starts at 7:00 am on days with major conventions at the LVCC. Service includes 18 stops between the LV Premium Outlets in downtown, to the City Parkway, to the LVCC, to the Fashion Show Mall/Bellagio/Excalibur/Mandalay Bay and to South Strip Transfer Terminal. Visit www.rtcsnv.com for details.
Hours of Operation:
Daily:9:00 am –12:30 am, approximately every 15 min.
Service starts at 7:00 am on Show days.
Limited parking at the following locations:
Piero’s Italian Cuisine
355 Convention Center DrLas Vegas, NV 89109
Westgate
3000 Paradise RdLas Vegas, NV 89109
Residence Inn
3225 Paradise RdLas Vegas, NV 89109
Courtyard Las Vegas
3275 Paradise RdLas Vegas, NV 89109
SpringHill Suites
2989 Paradise RdLas Vegas, NV 89109
Renaissance
3400 Paradise RdLas Vegas, NV 89169
Fontainebleau
2777 S Las Vegas BlvdLas Vegas, NV 89109
Embassy Suites
3600 Paradise RdLas Vegas, NV 89169
Guests can find additional nearby parking options on apps like SpotHero or Parkopedia for potential rates.
- Parkopedia browse garage and street parking
- SpotHero reserve spots in advance
SEMA CRUISE
Attend the SEMA Cruise Friday, November 4.
See more than 1,000 of the coolest vehicles on the planet in an organized parade exit the convention center at 4:00 pm on Friday. The sights and sounds are something you'll never forget.
SEE NEW TRENDS AND GET IDEAS
1,000+ vehicles are displayed in exhibitor booths and around the interior and exterior areas of the Las Vegas Convention Center. These vehicles showcase the industry's latest trends and newest technologies.
Use the SEMA Show mobile app to scan and learn more about the feature vehicles displayed throughout the Las Vegas Convention Center. With a simple scan of the vehicle QRcode discover the make, model, year, products installed, vehicle builder and connect to the exhibiting company sponsoring each vehicle.

SHOW APP
The 2024 SEMA Show Mobile App will be available in the Fall.
Mobile app features include:
- Interactivity: Users can receive detailed information about feature vehicles displayed throughout the Las Vegas Convention Center. By simply scanning a vehicle's QR code, located on a feature vehicle sticker attached to the vehicle during check-in, the app will display the vehicle's year, make and model; information on the exhibitor displaying the vehicle; and a list of products used on the vehicle.
- Turn-By-Turn Directions: Find the quickest route from one place to another without the need of a GPS or data service. Simply enter an exhibitor name or room nearest to you and where you want to go, and the app will provide directions.
- My Schedule: Create a schedule to keep track of the events you wish to attend.
- New Products Showcase: View all of the products entered into the New Products Showcase, complete with detailed information and photos, exactly where within the Showcase the product is displayed, and directions to the exhibitor's booth on the Show floor.
- Product Scanner: Use your smartphone as a scanner at the New Products Showcase to create a list and map of the scanned products.
- Maps: View floorplans of all SEMA Show halls and how/where they connect to make passage from hall to hall as easy as possible.
- Exhibitors: Look up all SEMA Show exhibitors by name, Show section or product category.
- Events, Celebrity Appearances and Speakers: See lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
- Social Media: Keep up with the feeds of the official SEMA Show social media accounts, including Instagram, Facebook, Twitter and YouTube.
- Ground Transportation: Find the best way to arrive at the Las Vegas Convention Center. Obtain information on the Las Vegas Monorail, rideshare and hotel shuttles, including pickup locations.
SEMA INDUSTRY AWARDS BANQUET
Location: Westgate Paradise Event Center
Date: Thursday 11/7
Time: 6:00pm Reception | 7:00pm Banquet
Save the Date!
Fasten your seatbelts. The aftermarket night of the year returns Thursday, November 7. Join the celebration complete with great friends, food, entertainment, and a few surprises. The extravaganza also reveals the winner of several prestigious awards including:
- Content Creator of the Year
- Robert E. Petersen Lifetime Achievement Award
- SEMA Person of the Year
TICKETS REQUIRED - PURCHASE NOW
Host tables are available for $2,000, providing VIP seating and a 30-second commercial spot played during the jaw dropping Banquet program. Contact Courtney Wright at courtneyw@sema.org to learn more and get involved.
WHY FRIDAY?
Get ready, automotive fans! The SEMA Show Friday Experience is your all-access pass to the epicenter of the automotive industry. For one day only, the doors of the world-renowned SEMA Show open to the public — bringing you face-to-face with cutting-edge innovations, jaw-dropping custom builds, and adrenaline-pumping motorsport action.
Explore thousands of one-of-a-kind vehicles and new products, meet the masterminds behind the builds, and immerse yourself in the energy that makes SEMA the ultimate automotive playground. Whether you’re a car enthusiast or just looking for an unforgettable experience, Friday at SEMA is your chance to be part of it all.
Do you work in the automotive industry? You’re eligible to attend as a business member. Click here to learn more.
BUY TICKETSSEMA SHOW FRIDAY - Open to the Public
Get ready, automotive fans! The SEMA Show Friday Experience is your all-access pass to the epicenter of the automotive industry. For one day only, the doors of the world-renowned SEMA Show open to the public — bringing you face-to-face with cutting-edge innovations, jaw-dropping custom builds, and adrenaline-pumping motorsport action.
Explore thousands of one-of-a-kind vehicles and new products, meet the masterminds behind the builds, and immerse yourself in the energy that makes SEMA the ultimate automotive playground. Whether you’re a car enthusiast or just looking for an unforgettable experience, Friday at SEMA is your chance to be part of it all.
Do you work in the automotive industry? You’re eligible to attend as a business member. Click here to learn more.
NETWORKING
GROW YOUR NETWORK
The SEMA Show is where connections are built. Network with exhibitors, industry leaders and celebrities from more than 140 countries and regions. Use the Show's mobile app to see lists of all the events, seminars, conferences, celebrity appearances and speakers, including day, time and location.
CONNECT WITH SEMA COUNCILS AND NETWORKS
This year's program includes fun receptions, happy hours, and meetings, all designed to help you advance your business and grow your network. You'll also meet face-to-face with others in the industry and build meaningful relationships that will lead to real results and quality connections.
NEW PRODUCTS SHOWCASE
SEE THE NEW PRODUCTS SHOWCASE
Visit the New Products Showcase to discover thousands of the latest exhibitor products displayed in one location in the North Hall of the Las Vegas Convention Center.
Use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the SEMA Show has ended.
Questions? Call 909-396-0289 or e-mail newproducts@sema.org.
HOW IT WORKS
Scan Products using SEMA Show App
Capture the Product Descriptions, Images and Exhibitor Booth Number
INDUSTRY NIGHT

Thanks for joining us for Industry Night @ SEMA. Be sure to join us next year.
Network with the automotive industry as opening day continues into the night.
Kick the week off in Las Vegas style with an industry party like no other.
DRIVE THE VOTE
About Drive The Vote
SEMA's Drive The Vote webpage contains resources that automotive afterparts industry leaders can use to prepare for the 2024 general election. Learn about the top issues and what to say to candidates, along with election and voting information for your state. Watch for new resources leading up to the election and share how your organization is getting involved.
If you're planning to attend the 2024 SEMA Show in Las Vegas, Nov. 5-8, consider voting early! Learn more
PRI is a proud supporter of the Drive The Vote campaign. Read the press release here
Use #DriveTheVote on social media to spread the word!
Advocacy Issues Support SEMA PACOther Voting and Election Resources
Voter Registration Information
Candidate News and Views
2024 Election Calendar
SEMA SHOW KICK OFF BREAKFAST
Thank you for attending the Kickoff Breakfast. Have a great show and we'll see you in 2025.
Before you hit the Show floor, plan to start your experience with the SEMA Show Kickoff Breakfast, Tuesday, November 5, at the Paradise Event Center in the Westgate Las Vegas Resort & Casino.
Network with a global automotive community before sitting down with a plated breakfast, celebrity keynote and special presentations. See the future direction of the automotive aftermarket and the presentation of New Products Awards.
Seating is limited, reserve your spot today!
Location: Westgate Las Vegas Resort & Casino - Paradise Event Center
Date Tuesday, November 5
Time: 7:00 - 8:45 am




















