COVERING THE SHOW

Media credentials are reserved exclusively for working members of the media. In order to maintain a B2B business-to-business environment conducive for buyers and sellers to do business, media credentials are only available to media in the automotive industry or those that cover small businesses or another relevant topic.

Qualifying materials may be required to:

  • Verify that the company is an editorial/media body that covers the SEMA industry, its members, or its products, and
  • Verify that the applicant is associated with the company.

Click the "MORE INFO" button below to get more details.

SHOW SECTIONS

SHOW SECTIONS

WEST HALL


Restyling & Car Care Accessories

Find a wide range of products focused on vehicle personalization, maintenance and protection including interior and exterior styling enhancements, car-care maintenance, replacement parts and general automotive accessories.


Trucks, SUVs & Off-Road

Explore the latest products and parts tailored for trucks, SUVs, and off-road vehicles, such as truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

MORE INFO

BUY A BOOTH


Restyling & Car Care Accessories

Find a wide range of products focused on vehicle personalization, maintenance and protection including interior and exterior styling enhancements, car-care maintenance, replacement parts and general automotive accessories.


Trucks, SUVs & Off-Road

Explore the latest products and parts tailored for trucks, SUVs, and off-road vehicles, such as truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

NORTH HALL


First-Time & Featured Exhibitors

See the latest innovations and emerging brands featuring products from every major category across the SEMA Show. Find the next big thing from emerging brands displaying fresh ideas and cutting-edge technology.


Business Services

Evaluate essential tools and opportunities to grow your business with software solutions, hardware and technology, financial and accounting services, logistics, and supply chain solutions, online selling platforms, human resources and related products.


Mobile Electronics & Technology

Review new products and services to enhance safety, entertainment and connectivity including advanced audio, video, satellite radio, GPS, cameras, security systems, radar detection, remote-start systems, mobile applications and connected-vehicle technology.


3

First-Time & Featured Exhibitors

See the latest innovations and emerging brands featuring products from every major category across the SEMA Show. Find the next big thing from emerging brands displaying fresh ideas and cutting-edge technology.


4

Business Services

Evaluate essential tools and opportunities to grow your business with software solutions, hardware and technology, financial and accounting services, logistics, and supply chain solutions, online selling platforms, human resources and related products.


5

Mobile Electronics & Technology

Review new products and services to enhance safety, entertainment and connectivity including advanced audio, video, satellite radio, GPS, cameras, security systems, radar detection, remote-start systems, mobile applications and connected-vehicle technology.


INTERNATIONAL PAVILION


First-Time & Featured International Exhibitors

Experience innovation from around the world in this exciting section featuring a curated collection of the latest products from every SEMA Show category. Discover breakthrough technologies, and unique sourcing and material component options you won’t find anywhere else.


3

First-Time & Featured International Exhibitors

Experience innovation from around the world in this exciting section featuring a curated collection of the latest products from every SEMA Show category. Discover breakthrough technologies, and unique sourcing and material component options you won’t find anywhere else.

CENTRAL HALL


Racing & Performance

Enter the heart-pounding world of motorsports and performance products, featuring racing parts, performance equipment, and engine-building components. From state of the art tuning solutions to car haulers and specialty tools, this is where speed and innovation meet.


Powersports & Utility Vehicles

Discover the latest products and services in performance upgrades and gear for motorcycles, ATVs, UTVs, side-x-sides and scooters, highlighting innovations and must-have components across the Powersports business landscape.


Hot Rod Alley

Step into a world of classic style and custom craftsmanship, featuring the latest products and services for street rods, hot rods, and early-production vehicles. From vintage builds to timeless restorations, this section features products for enthusiasts passionate about performance.


Restoration Marketplace

Explore a wide range of products and services dedicated to restoring muscle cars and classic vehicles that are 20 years or older. From high-quality parts to precision equipment, find products needed to bring iconic cars back to their original glory.


6

Racing & Performance

Enter the heart-pounding world of motorsports and performance products, featuring racing parts, performance equipment, and engine-building components. From state of the art tuning solutions to car haulers and specialty tools, this is where speed and innovation meet.


7

Powersports & Utility Vehicles

Discover the latest products and services in performance upgrades and gear for motorcycles, ATVs, UTVs, side-x-sides and scooters, highlighting innovations and must-have components across the Powersports business landscape.


8

Hot Rod Alley

Step into a world of classic style and custom craftsmanship, featuring the latest products and services for street rods, hot rods, and early-production vehicles. From vintage builds to timeless restorations, this section features products for enthusiasts passionate about performance.


9

Restoration Marketplace

Restoration Explore a wide range of products and services dedicated to restoring muscle cars and classic vehicles that are 20 years or older. From high-quality parts to precision equipment, find products needed to bring iconic cars back to their original glory.

SOUTH HALL UPPER


Collision Repair & Refinish

Spot the latest products and technologies for collision repair and refinishing with advanced tools, paint equipment, paint booths, repair accessories, software and management programs. Ensure your business has everything you need to streamline operations and deliver optimal results


Tools & Equipment

Shop for necessities and advanced solutions across a full range of tools and equipment, uniforms, and other supplies. Discover the latest products and innovations designed to enhance efficiency, accuracy, and shop performance.


10

Collision Repair & Refinish

Spot the latest products and technologies for collision repair and refinishing with advanced tools, paint equipment, paint booths, repair accessories, software and management programs. Ensure your business has everything you need to streamline operations and deliver optimal results.ools, paint booths, accessories, software and management programs.


11

Tools & Equipment

Shop for necessities and advanced solutions across a full range of tools and equipment, uniforms, and other supplies. Discover the latest products and innovations designed to enhance efficiency, accuracy, and shop performance.g shop tools and equipment, uniforms and other supplies.

SOUTH HALL LOWER


Global Tire Expo

Review products and innovations from equipment manufacturers, recyclers, retreaders, suppliers, and industry organizations—bringing together every segment of the global tire industry in one dynamic marketplace.ters, suppliers and affiliated organizations.


Wheels & Accessories

Discover the latest in wheels and accessories for cars, trucks, and racing applications. This comprehensive section brings together innovative designs and performance solutions from around the world—all in one destination.f wheels and accessories for cars, trucks and racing.


12

Global Tire Expo

Review products and innovations from equipment manufacturers, recyclers, retreaders, suppliers, and industry organizations—bringing together every segment of the global tire industry in one dynamic marketplace.retreaters, suppliers and affiliated organizations.


13

Wheels & Accessories

Discover the latest in wheels and accessories for cars, trucks, and racing applications. This comprehensive section brings together innovative designs and performance solutions from around the world—all in one destination.lays of wheels and accessories for cars, trucks and racing.

 

FAQ

FAQ

FREQUENTLY ASKED QUESTIONS

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.

The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.

Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, please return to your Registration Resource Center to add additional event tickets. 

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.

Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

A list of 2024 SEMA Show Participating Exhibitors can be found at semashow.com/participating-exhibitors and a map of current exhibitors can be found at www.semashow.com/floorplan.

The list of 2025 SEMA Show Exhibiting companies will be available in May 2025.

  • Saturday, November 2: 9:00 a.m. - 5:00 p.m.
  • Sunday, November 3: 9:00 a.m. - 5:00 p.m.
  • Monday, November 4: 8:00 a.m. - 6:00 p.m.
  • Tuesday, November 5: 7:00 a.m. - 6:00 p.m.
  • Wednesday, November 6: 8:00 a.m. - 6:00 p.m.
  • Thursday, November 7: 8:00 a.m. - 6:00 p.m.
  • Friday, November 8: 8:00 a.m. - 3:00 p.m.

Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.

NEW THIS YEAR: Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.

There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.

The 2025 SEMA Show Hours Are:

  • Tuesday, November 4th: 9:00 am — 5:00 pm
  • Wednesday, November 5th: 9:00 am — 5:00 pm
  • Thursday, November 6th: 9:00 am — 5:00 pm
  • Friday, November 7th: 9:00 am — 4:00* pm

*Registration closes at 2:00pm

Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.

The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show at the Las Vegas Convention Center or Westgate Hotel due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items is NOT allowed at the Las Vegas Convention Center or Westgate Hotel. This includes all non-ADA-approved mobility devices.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

Badges must always be worn in the AAPEX and the SEMA Show areas.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.

*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and W.T. Glasgow, Inc.- 708-226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909-396-0289).

"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.

SEMA Fest 2025 will feature live music from the biggest names in the entertainment industry. Announcement on SEMA Fest line up, location and ticket sales will take place in late Spring 2025. To get updates please sign up for the latest SEMA Fest news at www.semafest.com

The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com or onsite at the Las Vegas Convention Center in Main Registration - Lower South Hall EAST side. Exhibiting personnel may only register online via their company's key contact, who is designated on your company's booth's Exhibit Space Rental Application (ESRA).

Attendee Types
*Except $399 rate
Deadlines Fees 
Attendees* and Spouse Registered April 28 – June 27, 2025 $50.00 
Attendees* and Spouse Registered June 28 - September 26, 2025  $75.00 
Attendees* and Spouse Registered after September 26 - November 7, 2025  $100.00 
Attendees* and Spouse Lost badge reprint can be printed one (1) time onsite $100.00 
*Non-Exhibiting Company (NEC) and Spouse of NEC
---------------------
*Financial Investment Services (FIN)
*Manufacturer/Supplier/Buyer (MSB)
*Vehicle/Manufacturer/OEM (VMO)
No end date
Including Lost badge reprint can be printed one (1) time onsite
$399.00 
Exhibitor, Exhibitor Media and Feature Vehicle Deadlines Fees
over badge allotment 
Exhibitor and Exhibitor Media Registered April 28 – June 27, 2025 $50.00 
Exhibitor and Exhibitor Media Registered June 28 – October 29, 2025 $75.00 
Exhibitor and Exhibitor Media Registered October 30 – November 7, 2025 $100.00 
Feature Vehicle: Each Feature Vehicle is entitled to a maximum of two (2) badges Registration must be done onsite. When checking in vehicle, you will receive a special registration form which you must take to Exhibitor Registration desk(s). $75.00
Exhibitor, Exhibitor Media and Feature Vehicle Lost badge reprint can be printed one (1) time onsite $100.00 

 

When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.

Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.

No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.

Main Registration Locations: Lower South Hall EAST

Main Registration Hours: 

  • Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, October 31st: 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, November 2nd : 8:00 am -5:00 pm
  • Monday, November 3rd : 7:30 am - 5:00 pm
  • Tuesday, November 4th : 7:00 am - 5:00 pm
  • Wednesday, November 5th : 7:30 am - 5:00 pm
  • Thursday, November 6th : 7:30 am - 5:00 pm
  • Friday, November 7th : 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Barcode Registration Locations: West Hall or Lower South Hall EAST

Barcode Registration Hours:

  • Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, October 31st : 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, November 2nd : 8:00 am -5:00 pm
  • Monday, November 3rd : 7:30 am - 5:00 pm
  • Tuesday, November 4th : 7:00 am - 5:00 pm
  • Wednesday, November 5th : 7:30 am - 5:00 pm
  • Thursday, November 6th : 7:30 am - 5:00 pm
  • Friday, November 7th : 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.

EXHBITOR Barcode Satellite Locations: Central Lobby or Lower South Hall WEST

Exhibitor Barcode Satellite locations are for REGISTERED Exhibitor badge pick-up ONLY. Exhibitors will need to present a valid government-issued photo ID (such as a valid driver's license or passport) to pick up their own badge. NEW exhibitor registrations cannot be processed at these Exhibitor Barcode Satellite desks.

Exhibitor Barcode Satellite Hours:

  • Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, October 31st : 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, November 2nd : 8:00 am -5:00 pm
  • Monday, November 3rd : 7:30 am - 5:00 pm
  • Tuesday, November 4th : 7:00 am - 5:00 pm
  • Wednesday, November 5th : 7:30 am - 5:00 pm

Note: Each person must pick up their own badge. They may not send anyone else in their place. The exhibiting key contact may NOT pick up all badges registered for personnel working in their booth. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the Exhibitor Barcode Satellite locations. The name on the photo ID must match the name on the badge.

Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.

No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.

Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration and a confirmation will be sent to each registrant. If a company shares one email address, registration will not be able to be completed. No exceptions.

Please contact customer service Monday – Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment. We strongly encourage you to pre-register online to save time and money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 26th, and international pre-reg deadline of September 12th.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. 

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two (2) badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two (2) registrants, maximum, per vehicle. (Spouses are included in the 2.)

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.