FAQs

Exhibitors

I am an exhibitor, is there a comprehensive list of everything I need to know about services, registration credentials, and details about my participation in the SEMA Show?
Yes. Please visit www.semashow.com/esm.
Where can I find an exhibitor list for the SEMA Show?
To view a list of 2015 exhibitors, go to www.semashow.com/exhibitor-list-text.
How do I access the Exhibitor Manual?
The Exhibitor Manual will be available on-line at www.semashow.com/esm on April 1, 2015. If you require assistance or need more information, contact SEMA Show Management at 909.396.0289, or e-mail sales@sema.org.
What are the Show hours?

The SEMA Show Hours Are:

  • Tuesday, Nov. 3: 9:00* am — 5:00 pm
  • Wednesday, Nov. 4: 9:00* am — 5:00 pm
  • Thursday, Nov. 5: 9:00* am — 5:00 pm
  • Friday, Nov. 6: 9:00* am — 4:00 pm

*Exhibits in the Westgate Hotel open at 8:00am daily.

How do I reserve a meeting space?

You must be a SEMA Show exhibitor to reserve a meeting room at either the Las Vegas Convention Center or any Las Vegas hotel. Exhibitors can reserve a meeting room by completing the Meeting Space Reservation Form in the online Exhibitor Manual.

Can I have a meeting in my booth before or after Show Hours?

If you are an exhibitor you may host a meeting or event in your booth either two hours prior to the Show opening or two hours after Show close, with Show Management approval. Please complete the Booth/Outside Events Form in the online Exhibitor Manual after April 1, 2015.

What is suitcasing and what do I do if I witness it?

Suitcasing is when any non-exhibitor tries to sell their products or services to attendees or other exhibitors at the Show. This includes having meetings, providing merchandise, samples, catalogs or any other materials. This is not permitted at the Show. If you witness a suitcaser, contact the Show Management Office at 702.943.3505 or your floor manager immediately.

 

What is a non-exhibiting manufacturer (NEM)?

If a company qualifies to exhibit with booth space at the Show, but chooses only to register to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds this company to be classified as a non-exhibiting manufacturer /supplier/importer/exporter, the higher registration fee of $200 each will be applied to their registration. These companies that are manufacturers and want their personnel to attend the show are limited to two (2) people, attending no more than two (2) shows.

What is outboarding and what do I do if I witness it?
Outboarding is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702.943.3505 or your floor manager. To contact Show Management in advance of the Show, please call 909.396.0289.
What is the photography policy?
Exhibitors are not permitted to photograph or video the exhibit or product of another exhibitor without prior approval. You are prohibited from entering the exhibit space of another exhibitor without permission from that exhibitor, and at no time may anyone enter an exhibit space that is not staffed. Review all information on the Intellectual Property Rights Form for further information.
Am I allowed to sell or give away product in my booth?
Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval.
How do I remove product from my booth once the Show has started?
Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C102 to remove anything from the Show from 9:00 a.m., Tuesday, November 3, through 12:00 noon, Friday, November 6, 2015. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 noon - 4:00 p.m. on Friday, November 6th.
How do I update my company’s Show Directory listing?
You will receive specific instructions via e-mail regarding your company’s SEMA Show Directory listing and how to update your company information online. The deadline to be included in the printed SEMA Show Directory is August 28, 2015. If you have any questions or need assistance regarding your company’s Directory Listing, contact Marel Del Rio at mareld@sema.org or 909.978.6740, or contact Show Management at 909.396.0289.
What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
Is Wi-Fi available at the Show?
Free Wi-Fi is available throughout the Las Vegas Convention Center, including exhibit halls. The bandwidth available is up to 128K, and we recommend only using it for e-mail and light web browsing. For all other needs, including streaming video or audio, you will need to order Internet through Cox Business.
I have questions about my booth space. Who do I contact?

Please contact your Account Manager directly. If you do not know who your account manager is, you may contact the SEMA Show Department at +1.909.396.0289 or email semashow@sema.org to be put in touch with your account manager.

How do I change my company’s designated key contact?
If you need to change your company’s designated key contact, we must receive the request in writing. Please email the new key contact’s name and email address to MargaretR@sema.org.
May I bring my child to the show?
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite.
How do I register for the SEMA Show?
https://www.compusystems.com/servlet/ar?evt_uid=242 The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. However, if you are an employee of an official exhibiting company, your company’s designated key contact will be emailed a password allowing him or her to register online exhibiting personnel working in your booth for exhibitor badges. The key contact should log onto www.SEMAShow.com/register to access the online exhibitor registration form. Buyers and media can also register there.
How much does it cost to register and get a badge?

Online attendee registration is $25 USD per person until Friday, October 16. After that date, attendee registration online or onsite increases to $75 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each show. (Note: AAPEX exhibits are not open on Friday, November 6, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company’s complimentary allotment pre-show is $25 USD per person. After, Thursday, October 29, exhibitor badges ordered online or onsite in excess of your company’s complimentary allotment are $75 USD per person. Non-exhibiting manufacturer/supplier/importer/exporter (NEM) registration is $200 per person online or onsite, and is limited to 2 people from each company for no more than 2 years. Participants who have a featured vehicle in the Show, must register onsite for $25 USD each and are limited to 2 badges.

Lost or forgotten badges may be reprinted onsite for $100 USD each. Replacement badges may only be reprinted onsite a maximum of 1 time.

How can I order tickets to the Special Events and educational sessions?
Tickets for the special events and educational sessions are available when registering for the Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
What access will my exhibiting-media credentials give me to the Show floor?
Media from companies that are also exhibiting will receive “Exhibiting Media” badge holders and are allowed the same access as Exhibitors -- access onto the Show floor two hours before regular show hours.
I need a visa to enter the U.S. How can I get a letter of invitation?

If you haven’t begun the registration process, go to www.SEMAShow.com and choose exhibitor registration. On the registration profile page, click on “need a visa letter.” If you have already registered and received a confirmation (but did not request a visa letter), access your dashboard through the confirmation e-mail and click on “edit profile” on the dashboard. Once inside your profile page, click on “edit” again and click on “need visa”.

You must register before the visa letter can be sent, and the letter may only be made for the individual’s name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient.

It is the sole responsibility of the attendee to take care of any government visa requirements, and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. Any and all costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, you may contact Customer Service, Monday through Friday, 9am-6pm Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International Callers please dial direct: +1.224.563.3154.

What are registration hours? Where are the registration areas located?

Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center (LVCC), and is open the following hours:

  • Thursday, Oct. 29: 8:00am -5:00pm (Exhibitors Only)
  • Friday, Oct. 30: 8:00am -5:00pm (Exhibitors Only)
  • Saturday, Oct. 31: 8:00am -5:00pm (Exhibitors Only)
  • Sunday, Nov. 1: 8:00am -5:00pm
  • Monday, Nov. 2: 7:30am - 5:00pm
  • Tuesday, Nov. 3: 7:00am - 5:00pm
  • Wednesday, Nov. 4: 7:30am - 5:00pm
  • Thursday, Nov. 5: 7:30am - 5:00pm
  • Friday, Nov. 6: 7:30am - 2:00pm

During set up days ONLY (Thursday, October 29 thru Monday, November 2, 2015) PRE-registered exhibitors may visit a satellite exhibitor registration desk in the LVCC (Grand Lobby and South Hall). Satellite desks are for PRE-registered exhibitors ONLY who need to have their badge printed out. Badges will be printed upon providing your barcode confirmation and a government-issued photo ID (such as a driver’s license or passport). NEW exhibitor registrations cannot be processed at the LVCC satellite registration desks. Please visit on-site exhibitor registration in the Westgate Hotel adjacent to the LVCC to register and pay for exhibiting personnel badges not ordered on-line in advance. The registration fee for new exhibitor registrations on-site or online (in excess of your company’s complimentary allotment) is $75 each, beginning Thursday, October 29. Please note: Buyers or Spouses may not pick up any badge at exhibitor satellite desk locations in the LVCC.

Exhibiting media must collect their badge on-site in the Media Center at the Show (Room S220 in the Las Vegas Convention Center).

How much do exhibitor badges cost?
Badges for exhibiting personnel within the company’s complimentary allotment are no charge. Badges ordered online pre-show in excess of the company’s complementary allotment are $25 each. Once exhibitor registration is open onsite (Thursday, October 29, 2015), new exhibitor registrations on-site or online in excess of the company’s complimentary allotment are $75 each.
How do I retrieve my password?

Email aapexsema@compusystems.com and request the password be emailed to the company key contact. The password is confidential for your company’s protection. Only the company key contact designated on your Exhibit Space Rental Agreement (ESRA) may receive the password.

How do I know how many exhibiting personnel we have already registered?
When you sign into the on-line system, it will indicate how many badges you have used, how many remain in your complimentary allotment, and how many have been paid for, if any.
What if I need to change a person’s name?
Changes to badges may be made online at: www.SEMAShow.com/register (until the badges are mailed). Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area at the Westgate Hotel. The incorrect badge will need to be surrendered onsite in Exhibitor Registration in order to receive the new, updated one.
May I have my exhibitor badges made with a different company name?
No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company’s booth space application. Exhibitor badges will not be issued to exhibiting personnel non-exhibiting business associates, relatives, friends or guests.
How do I order a large number of badges?
You may use the large group registration form online. A unique email address is still required for each exhibiting staff person you enter on the large group form.
Can I bring a guest?

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

What is SEMA Ignited?

SEMA Ignited is the official SEMA Show after party, where consumers are welcome to join the industry on Friday, Nov. 6, from 3-10 pm. Taking place at the Gold Lot right across the street from the Las Vegas Convention Center, the event will include vehicles from the SEMA Show, music, food, demonstrations, entertainment and more. Consumers can purchase tickets and obtain details at www.semaignited.com.

What if I don’t want to provide unique email addresses for the exhibiting personnel I am registering? What is “click to confirm” on my email confirmation?
Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration in order to complete registration. A confirmation will be sent to each individual email address and will require the registrant to confirm receipt in order to complete the registration process and for domestic exhibiting personnel badges to be mailed. (Badges will not be mailed to exhibiting personnel who do not click to confirm their email address.) If a company shares one email address, registration will not be able to be completed. No exceptions.
I registered multiple exhibiting booth personnel; however, some of their names aren’t showing up in the “check your registration status” system. Why is this?
E-mail Customer Service at AAPEXsema@compusystems.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers, please dial +1.224.563.3154.
When will my badge(s) be mailed to me?
Domestic (US and Canadian) EXHIBITOR badges will be mailed to the designated key contact beginning mid-August and will continue to be mailed until October 16, 2015, as long as registration was completed by October 16, 2015. After October 16, 2015, you must print out and bring your barcode confirmation to Express Registration on-site at the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. International exhibitors’, media (including exhibiting media) and nonexhibiting manufacturers’ badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver’s license).
When do I have to wear my badge?
Badges must be worn at all times in the AAPEX and the SEMA Show areas.
Can I give my badge to a friend?
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.
Can I just call SEMA and register over the phone?
No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our show.
I don’t have access to the Internet or I do not want to register on-line. How can I register?

You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver’s license). If you do not have this paperwork with you, you will not be able to complete registration.

Pre-show EXHIBITORS may only register on-line via their designated key contact. Pre-show, ATTENDEES may contact Customer Service to be faxed or mailed a paper registration form. Faxed or mailed-in paper forms received prior to Friday, October 16, 2015 will be processed at $50 each. After that date, paper faxed or mailed-in forms will be processed at $100 each. On-site registration is $75. On-site Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center.

We strongly encourage you to pre-register on-line to save time and money, and receive your badge in the mail (if completed prior to domestic pre-reg deadline of October 16, and international pre-reg deadline of September 18).

I registered multiple employees; however, some of their names aren’t showing up in the “check your registration status” system. Why is this?
E-mail Customer Service at AAPEXsema@compusystems.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers, please dial +1.224.563.3154.
I have a Featured Vehicle in the show. How do I register to get a badge?
Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $25 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration at the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)
What if I lost or forgot to bring my badge to the show? Can I have it reprinted onsite?
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted onsite one time only for a fee of $100 per badge. You may not have anyone else’s badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver’s license) that must match the name in your registration record. Go to the registration desks at the Westgate Hotel to pay the fee and have your badge reprinted.
I registered and am approved to receive my badge (or received my badge in the mail). But now I find I am unable to attend the show. Can I receive a refund or credit for next year’s show?
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the show does not constitute a valid basis for a refund.
I’m having trouble with the online registration form. Who can help me?

Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International callers, please dial +1.224.563.3154.

How do I move in my booth vehicle?
Booth vehicles may be moved in once the booth is completely set up and empty freight has been removed. There must also be a clear aisle to get the vehicle to your booth. Once these criteria have been met, visit the Freeman Service Desk in your hall and a Freeman representative will assist you to your booth.
My booth is 400 sq ft or larger. How do I submit my booth plan for approval?

You must complete the Exhibit Space Design Notification Form and submit a drawing (hand drawing is acceptable), rendering or digital photo clearly detailing all booth dimensions, including length, width and height. For all multi-level booths, you must provide a copy of the architect/engineering drawing that has a current wet stamp of approval from a certified structural engineer.

Do any resources exist to help with budgeting?
Yes. For your reference, we provide a Budget Calculator. This will help you decide which items you need for your exhibit and how to succeed at the Show. Then, go to the Exhibitor Services Manual and select the forms you need in order to complete your show plan.
I will be delivering freight in my own vehicle, how do I check in?
A Personally Operated Vehicle (POV) is a vehicle driven by you or your employee and Freeman will deliver the materials to your booth. Exhibitors with 400 square feet or less will receive the first 500 lbs. of materials free. Any freight over 500 lbs. will be charged the material handling rate for onsite delivery. Delivery must take place during move-in Saturday and Sunday, 8:00 a.m. - 5:00 p.m. and Monday, 8:00 a.m. - 2:30 p.m. Exhibitors with 450 square feet of freight or larger must be moved as Material Handling by Freeman, and the applicable charges will be billed to your company.
I plan to hand carry freight to my booth, how do I go about doing this?
You may hand carry freight if your display or product is capable of being carried into the hall by hand. Only small, two-wheel dollies can be used.
How do I ship freight to the Show?
You can ship two ways: Ship in advance to the Freeman Warehouse September 24 – October 21, 2015 and Freeman will deliver your freight to your booth during your target time, or you can ship directly to the Las Vegas Convention Center (freight must arrive on your assigned target day). Drivers must check-in at the Freeman Marshaling Yard first to receive a Freight Door assignment before coming to the Las Vegas Convention Center.
What is a freight target date and how can I change it?
This date has been established for the arrival of freight at the Las Vegas Convention Center using a common carrier. Target dates are listed by booth numbers. If you miss your target date, you may be required to pay a surcharge on material handling. If you ship in advance to the Freeman warehouse, the freight will be at your exhibit space at your designated target date. If you need to change your target date, e-mail Sam Blanton of Freeman at sam.blanton@freemanco.com.
What is Lead Retrieval?
Lead Retrieval or Lead Management is a system designed to help exhibitors quickly and easily capture and qualify leads on the show floor. Using lead retrieval enables you to qualify leads with follow-up action codes, eliminates hand-keying leads into your database for quicker lead follow-up and gives demographic information on attendees. CompuSystems offers an array of lead management systems – see http://www.compusystems.com/order for ordering and more information.
What are Material Handling Services?
Material Handling is the service to move and store your freight from the freight carrier. This service includes off-loading from delivery truck; delivery to your booth; removing empty crates and boxes; storing and returning the empties: and delivery to your carrier. This service is all provided exclusively by Freeman. It is a one-time charge for incoming and outgoing. See the Material Handling order form for rates. Exhibitors with 400 square feet or less will receive their first 500 lbs. of material handling FREE with no restrictions. It can be delivered to the Freeman Advance Warehouse, shipped directly to show site or delivered in a Privately Owned Vehicle (POV) or a rental vehicle which is driven by your employee (not temporary labor) to receive the 500 lbs. free. Material Handling over and above the 500 lbs. or exhibitors with 450 square feet or more will be charged the material handling rate.
Am I able to hang a sign over my booth?
In order to qualify to hang a sign, your booth must be 20’ x 20’ or larger and may not be a linear booth. You must complete the Hanging Sign Design Notification Form and submit a rendering or digital photo of the sign showing all graphics, placement above booth, and dimensions, including width, height and circumference. Hanging signs may be hung at any height; however, the sign itself can be no more than 8' in height from top to bottom and must be finished on all sides. Freeman is required to hang all hanging signs and it is recommended that you ship in advance to ensure the sign is assembled and hung in a timely matter. Please note that Freeman costs for hanging a sign are incurred at both installation and dismantle so budget accordingly.

Attendees

Can the general public attend the SEMA Show?

No. The SEMA Show is not open to the general public. The SEMA Show is a trade-only event and only qualified individuals employed within the automotive aftermarket industry are approved to receive a badge to enter the exhibit hall. The following business categories do not qualify to attend: accounting firms, consumers, freight providers, graphics companies (non-automotive), exhibition industry service companies, insurance agents, law firms, modeling agents/agencies, packaging companies, printers, software companies (non-automotive specific), travel agencies or any non-automotive company. Those who do not qualify to attend the SEMA Show are invited to SEMA Ignited, the official SEMA Show after party where SEMA Show vehicles and excitement will be featured on Friday night upon conclusion of the Show. To purchase SEMA Ignited tickets please visit: www.semaignited.com.

What are the qualifications to attend?

You must work in the Specialty Equipment Aftermarket industry and you will be required to provide documentation. Documentation may include a business card (company name and address must correspond with information in your registration, and must include a job title), business license, tax registration certificate or business registration, recent paycheck stub, and/or business photo ID (must include company name, photo and your name). If you registered and were approved for last year’s show, --and have not changed companies, job title, address or email--, you may not be required to show proof of involvement in the automotive trade again. HOWEVER, NON-EXHIBITING MANUFACTURER/SUPPLIER/IMPORTER/EXPORTER must be approved annually. If you have questions about documentation required, contact Customer Service, Monday – Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International callers, please dial +1.224.563.3154.

How do I register for the SEMA Show?
The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. However, if you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the Show, visit www.SEMAShow.com/register to access the registration form.
How much does it cost to register and get a badge?

Online attendee registration is $25 USD per person until Friday, October 16. After that date, attendee registration online or onsite increases to $75 USD per person. Attendee badges allow entrance to both APPEX and the SEMA Show all days of each show. (Note: AAPEX exhibits are not open on Friday, November 6, but the SEMA exhibits are open on Friday.) Registering exhibiting personnel in excess of your company’s complimentary allotment pre-show is $25 USD per person. After, Thursday, October 29, exhibitor badges ordered online or onsite in excess of your company’s complimentary allotment are $75 USD per person. Non-exhibiting manufacturer/supplier/importer/exporter (NEM) registration is $200 per person online or onsite, and is limited to 2 people from each company for no more than 2 years. Participants who have a featured vehicle in the Show, must register onsite for $25 USD each and are limited to 2 badges.

Lost or forgotten badges may be reprinted onsite for $100 USD each. Replacement badges may only be reprinted onsite a maximum of 1 time.

I need a visa to enter the U.S. How can I get a letter of invitation?

If you haven’t begun the registration process, go to www.SEMAShow.com and choose attendee registration. On the registration profile page, click on “need a visa letter.” If you have already registered and received a confirmation (but did not request a visa letter), access your dashboard through the confirmation e-mail and click on “edit profile” on the dashboard. Once inside your profile page, click on “edit” again and click on “need visa”.

You must register before the visa letter can be sent, and the letter may only be made for the individual’s name and company name in his or her registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Show Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. It is the sole responsibility of the attendee to take care of any government visa requirements, and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. Any and all costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter.

If you have questions, you may contact Customer Service, Monday through Friday, 9am-6pm Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International Callers please dial direct: +1.224.563.3154.

What are registration hours? Where are the registration areas located?

Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center (LVCC), and is open the following hours:

  • Thursday, Oct. 29: 8:00am -5:00pm (Exhibitors Only)
  • Friday, Oct. 30: 8:00am -5:00pm (Exhibitors Only)
  • Saturday, Oct. 31: 8:00am -5:00pm (Exhibitors Only)
  • Sunday, Nov. 1: 8:00am -5:00pm
  • Monday, Nov. 2: 7:30am - 5:00pm
  • Tuesday, Nov. 3: 7:00am - 5:00pm
  • Wednesday, Nov. 4: 7:30am - 5:00pm
  • Thursday, Nov. 5: 7:30am - 5:00pm
  • Friday, Nov. 6: 7:30am - 2:00pm
Do I have to be a SEMA member to attend the SEMA Show?
No. The company you are employed by does not have to be a SEMA member in order for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you work within the automotive industry.
Does my SEMA membership guarantee qualification to attend the SEMA Show?
No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.
How can I obtain information on the new products at the SEMA Show?
There are a number of options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media have the opportunity to check out a scanner to select the products they are interested in learning more about. You will be able to receive a print out and an e-mail that includes detailed information about the products you selected, as well as links to high-res photos of the products that can be downloaded quickly and easily.
I received postcards and/or an e-mail, but the registration system doesn’t seem to recognize my name. Why is this?
You may have used a different e-mail over the past 12 months to register for the Show, or your e-mail of record is different from the one we have on file at the registration company. Please double-check your e-mail address, and then click on company name and type in your company name to try and find your registration information that way. If you require assistance, please contact Customer Service, Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687. International callers, please dial +1.224.563.3154. Or, email aapexsema@compusystems.com.
How many people from my company can go to the show? It says “only two.”
If it says “only two,” that means the system recognizes your company’s name as a non-exhibiting manufacturer (NEM). If you have any questions about what it means to have NEM status, contact SEMA Show Management at regmgr@sema.org, or phone 909.396.0289.
What is a non-exhibiting manufacturer (NEM)?
If a company qualifies to exhibit with booth space at the Show, but chooses only to register to attend (walk the exhibits), they will be classified as an NEM. If during the qualification process, Show Management finds this company to be classified as a non-exhibiting manufacturer /supplier/importer/exporter, the higher registration fee of $200 each will be applied to their registration. These companies that are manufacturers and want their personnel to attend the show are limited to two (2) people, attending no more than two (2) shows.
I didn’t print the acknowledgement, now what do I do?
You will receive confirmation by e-mail with your identification number. You can also determine your registration status online at “registration look-up” at http://www.semashow.com/register.
How can I add one or more persons to my registration?
Use your confirmation e-mail to click through to the dashboard and click on “Add another”. Note that each person may be required to provide qualification materials.
I registered multiple employees; however, some of their names aren’t showing up in the “check your registration status” system. Why is this?

E-mail Customer Service at AAPEXsema@compusystems.com and describe the situation. A representative will follow up with you via e-mail within 24 hours (one business day). If you do not receive a timely reply, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers, please dial +1.224.563.3154.

I was denied registration. Why?
If you were denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. In that case, e-mail regmgr@sema.org with your name, company and website. You will be contacted and given the opportunity to explain your situation. Or, if you would prefer to speak with someone directly, contact SEMA Show Management at 909.396.0289.
How do I add a spouse?
After you register, the system will ask you if you wish to register another attendee, or a spouse. You can register your spouse at that time. If you have completed your registration and want to add a spouse at a later date, use the link in your confirmation to return to the dashboard and click on "Add a Spouse".
Can I bring a guest?
No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.
What is SEMA Ignited?

SEMA Ignited is the official SEMA Show after party, where consumers are welcome to join the industry on Friday, Nov. 6, from 3-10 pm. Taking place at the Gold Lot right across the street from the Las Vegas Convention Center, the event will include vehicles from the SEMA Show, music, food, demonstrations, entertainment and more. Consumers can purchase tickets and obtain details at www.semaignited.com.

I am unable and/or unwilling to submit the documents you are asking for the Show.
The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show Management be sure that everyone in attendance is involved in the automotive industry. If you have any questions or concerns, you may contact SEMA Show Management at 909.396.0289.
How can I update/edit the information that I entered while registering online?
E-mail Customer Service at aapexsema@compusystems.com with the information you wish to change after you have completed your online registration. If you do not receive a timely reply or log back into your record and do not see the correction(s) has been made, please call, toll free, 866.229.3687, Monday-Friday, 9am-6pm, Central Time. International callers, please dial +1.224.563.3154.
The Registration Company was unable to answer my question(s). Now what do I do?
Because each case is different, e-mail regmgr@sema.org, or phone 909.396.0289 and someone will assist you.
I registered multiple employees; however, some of their names aren’t showing up in the “check your registration status” system. Why is this?
E-mail regmgr@sema.org and describe the situation. Someone will follow up with you via e-mail within 24 hours (one business day).
I am an attendee (not media, exhibitor or nonexhibiting manufacturer) and I live in the U.S. When is the last day for me to register and still receive my badge in the mail?
The deadline for domestic attendees to pre-register is October 16, 2015. After that date, you may still register online, but your badge will not be mailed. You will need to print out and bring to the show your barcode confirmation. Visit the Express Registration desk at the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center, present your photo ID, and your badge will be printed out. International exhibitors’, media (including exhibiting media) and non-exhibiting manufacturers’ (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver’s license).
I am an attendee (not media or non-exhibiting manufacturer) and do not live in the U.S. When is the last day for me to register online and still receive my badge in the mail?
When is the last day for me to register online and still receive my badge in the mail? The deadline is September 17, 2015. Media (including exhibiting media) and Non-Exhibiting Manufacturers must pick up their badges on-site.
When will my badge be mailed to me?
Domestic (US and Canadian) ATTENDEE and EXHIBITOR badges will be mailed out beginning mid-August and will continue to be mailed until October 16, 2015, as long as registration was completed by October 16, 2015. If you register after October 16, 2015, you must print out and bring your barcode confirmation to Express Registration on-site at the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center. Upon presenting an official, government-issued photo ID that matches the name in your registration record, your badge will be printed out. International ATTENDEE badges cannot be mailed after September 18, 2015. International exhibitors’, media (including exhibiting media) and non-exhibiting manufacturers’ (NEM) badges are not mailed and must be picked up on-site upon presenting an official, government-issued photo ID (such as a passport or driver’s license).
I do not live in the U.S. When will my badge be mailed to me?
Badges will begin mailing in mid-August and will continue to be mailed until September 17 as long as registration is completed by September 17. If you register after September 17, you must pick up your badge at the on-site Will Call. Media (including exhibiting media) and Non-Exhibiting Manufacturers must pick up their badges on-site.
How can I order tickets to the Special Events and educational sessions?
Tickets for the special events and educational sessions are available when registering for the Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
When do I have to wear my badge?
Badges must be worn at all times in the AAPEX and the SEMA Show areas.
Can I give my badge to a friend?
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.
Can I just call SEMA and register over the phone?
No. Neither Show Management nor Customer Service can take your information over the phone. No exceptions. You must register on-line or in person onsite, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our show.
I don’t have access to the Internet or I do not want to register on-line. How can I register?

You may register on-site using a paper registration form, but depending upon the day and time you arrive, the lines for new, on-site registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver’s license). If you do not have this paperwork with you, you will not be able to complete registration.

Pre-show EXHIBITORS may only register on-line via their designated key contact. Pre-show, ATTENDEES may contact Customer Service to be faxed or mailed a paper registration form. Faxed or mailed-in paper forms received prior to Friday, October 16, 2015 will be processed at $50 each. After that date, paper faxed or mailed-in forms will be processed at $100 each. On-site registration is $75. On-site Registration is located in the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center.

We strongly encourage you to pre-register on-line to save time and money, and receive your badge in the mail (if completed prior to domestic pre-reg deadline of October 16, and international pre-reg deadline of September 18.)

If I have a badge for the SEMA Show, do I need to register for the AAPEX Show, also?
No. One badge allows you entrance to both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at the Sands Expo Center and is not open on Friday, November 6. The AAPEX Show is only open Tuesday – Thursday, November 3-5. Please see their website: www.AAPEXShow.com for more information on their event.
I am unemployed or retired from the automobile aftermarket industry. Or, I am a car club member/ car enthusiast. How do I register to attend the Show?
The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member or car enthusiast, you do not qualify to receive a badge.
I have a Featured Vehicle in the show. How do I register to get a badge?
Feature Vehicle badges are not mailed. Each Featured Vehicle is entitled to a maximum of two (2) badges at $25 each, and registration must be done on-site when you arrive at the show. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration at the Westgate Hotel (formerly the Las Vegas Hotel) adjacent to the Las Vegas Convention Center to register up to 2 people, maximum, per vehicle. (Spouses are included in the 2.)
What if I lost or forgot to bring my badge to the show? Can I have it reprinted onsite?
Yes. If you arrive on-site and for any reason do not have your badge, you may have it reprinted onsite one time only for a fee of $100 per badge. You may not have anyone else’s badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver’s license) that must match the name in your registration record. Go to the registration desks at the Westgate Hotel to pay the fee and have your badge reprinted.
I registered and am approved to receive my badge (or received my badge in the mail). But now I find I am unable to attend the show. Can I receive a refund or credit for next year’s show?
No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the show does not constitute a valid basis for a refund.
I’m having trouble with the online registration form. Who can help me?

Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International callers, please dial +1.224.563.3154.

Where can I find an exhibitor list for the SEMA Show?
To view a list of 2015 exhibitors, go to www.semashow.com/exhibitor-list-text.
Are there exhibits at the Westgate Hotel?
Yes. Exhibits in the Westgate Hotel open at 8am, 1 hour earlier than exhibits at the Las Vegas Convention Center. Your badge allows you entrance into the Westgate Exhibits.
What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
May I bring my child to the show?
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite.  

Media

How do I register for the SEMA Show?
The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. However, if you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the Show, visit www.SEMAShow.com/register to access the registration form.
How can I order tickets to the Special Events and educational sessions?
Tickets for the special events and educational sessions are available when registering for the Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.
Who qualifies for media credentials?

Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry, or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact Monika Earle at pr@sema.org , or +1.909.978.6722.

Do public relations or marketing representatives qualify for media credentials?

No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials.

Approved individuals who abuse their media privileges or who misrepresent themselves in obtaining their media passes may risk having their credentials revoked, and their names banned from attending the SEMA Show in future years.

If I was approved for media credentials in the past, will I be approved for media credentials again?

Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual’s record. (The applicant can then update his/her e-mail address.)

In most cases, the person will be automatically approved for media credentials. However, as part of the qualifying process, individuals are randomly audited and may need to re-submit qualifying materials. If you have questions about whether you qualify for media credentials, please contact Monika Earle at pr@sema.org, or +1.909.978.6722.

What are qualifying media registration materials?

Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show, and to provide insight on the plans of how the SEMA Show coverage will be used. Examples of qualifying materials include a business card, bylined article or photograph showing past work (within last 12 months), a copy of publication masthead with name and title, etc. The qualifying materials should show what the publication is, who it targets, what its readership is, etc.

Send qualifying information to one of the following:

E-mail: pr@sema.org
Attn: SEMA Show PR Dept.
Fax: 909.860.1709
Mail: 1575 S. Valley Vista Drive, Diamond Bar, CA 91765

When and how will I receive my media badge?

All media badges are to be picked up in the Media Center. Note: The Media Center will be located in Room S220 of the Las Vegas Convention Center. The Media Center is open the following hours:

  • Friday, Oct. 30: 10:00 am – 4:00 pm
  • Saturday, Oct. 31: 10:00 am – 5:00 pm
  • Sunday, Nov. 1: 10:00 am – 5:00 pm
  • Monday, Nov. 2: 7:30 am — 6:00 pm
  • Tuesday, Nov. 3: 7:00 am — 6:00 pm
  • Wednesday, Nov. 4: 7:30 am — 6:00 pm
  • Thursday, Nov. 5: 8:00 am — 5:30 pm
  • Friday, Nov. 6: 8:00 am — 3:00 pm
Can a friend or colleague pick up my media credentials for me?
No. Those who register and are approved in advance will need to present a photo ID to pick up their media credentials. You are not allowed to pick up credentials for colleagues.
What if I did not register or get approved in advance to attend as media? Can I still attend the Show?

Yes. You can register on-site in the Media Center at the Show (Room S220 in the Las Vegas Convention Center). However, we recommend you register in advance to expedite the process and ensure that you do qualify. To register onsite, bring two forms of qualifying materials to be approved for credentials as well as a photo ID.

What access will my media credentials give me to the Show floor?

Media credentials allow the badge holder to access the SEMA Show floor a half hour before Show floor hours each day. Show hours are:

  • Tuesday, Nov. 3: 9:00 am* — 5:00 pm
  • Wednesday, Nov. 4: 9:00 am* — 5:00 pm
  • Thursday, Nov. 5: 9:00 am* — 5:00 pm
  • Friday, Nov. 6: 9:00 am* — 4:00 pm

*Exhibits in the Westgate Hotel open at 8am daily.

Media from companies that are also exhibiting will receive “exhibiting media” badge holders and are allowed the same access as Exhibitors -- access onto the Show floor two hours before regular show hours.

When do I have to wear my badge?
Badges must be worn at all times in the AAPEX and the SEMA Show areas.
Can I give my badge to a friend?
No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the show floor and both of you may not be allowed to attend a future show.
I’m having trouble with the online registration form. Who can help me?
Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866.229.3687 or email aapexsema@compusystems.com. International callers, please dial +1.224.563.3154.
Where can I find an exhibitor list for the SEMA Show?
To view a list of 2015 exhibitors and to view a floorplan, go to www.SEMAShow.com/exhibitor-list-text.
What are the media center hours?

Media Center hours are as follows:

  • Friday, Oct. 30: 10:00 am – 4:00 pm
  • Saturday, Oct. 31: 10:00 am – 5:00 pm
  • Sunday, Nov. 1: 10:00 am – 5:00 pm
  • Monday, Nov. 2: 7:30 am — 6:00 pm
  • Tuesday, Nov. 3: 7:00 am — 6:00 pm
  • Wednesday, Nov. 4: 7:30 am — 6:00 pm
  • Thursday, Nov. 5: 8:00 am — 5:30 pm
  • Friday, Nov. 6: 8:00 am — 3:00 pm
What amenities are available in the media center?
Amenities in the Media Center include food and beverages, working stations, Internet access, complimentary copy machines, computers, printers, storage and lounging area. The Media Center also houses press kits and materials from SEMA and many exhibitors.
When is Media Day?

There is not a designated Media Day at the SEMA Show. Media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.SEMAShow.com and onsite in the Media Center.

The 2015 SEMA Show will also include a Media Preview Event, presented by the Light Truck Accessory Alliance (LTAA). During the event, Monday, Nov. 2, 11:00 am – 3:00 p.m., members of the Light Truck Accessory Alliance (LTAA) will provide editors and reporters with exclusive early access to the products they will be unveiling, along with spokespersons to interview.

Sign up for the Media Preview Event when applying for media credentials, or contact Monika Earle at pr@sema.org, or +1.909.978.6722, for information.

How can I obtain information on the new products at the SEMA Show?
There are a number of options available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media have the opportunity to check out a scanner to select the products they are interested in learning more about. You will be able to receive a print out and an e-mail that includes detailed information about the products you selected, as well as links to high-res photos of the products that can be downloaded quickly and easily.
What is appropriate attire when attending the SEMA Show?
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
May I bring my child to the show?
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show management does not provide childcare services onsite.
Are there exhibits at the Westgate Hotel?
Yes. Exhibits in the Westgate Hotel open at 8am, 1 hour earlier than exhibits at the Las Vegas Convention Center. Your badge allows you entrance into the Westgate Exhibits.