RESERVE YOUR BOOTH
THE GLOBAL STAGE FOR WHAT MOVES THE AFTERMARKET NEXT.
Exhibiting at the SEMA Show puts your brand in front of thousands of qualified buyers and influential media from around the world.
HAVING TROUBLE APPLYING?
Call 240-275-7362 (240-ASK-SEMA)
RACING & PERFORMANCE
SHOWCASE PRODUCTS THAT DRIVE DEMAND.
Position your brand in high-traffic categories and connect with buyers looking for performance-first innovation.
TRUCKS, SUVS & OFF-ROAD
LOCK IN YOUR 2026 BOOTH POSITION EARLY.
Reserve space, align deadlines, and streamline exhibitor planning with one connected workflow.
EXHIBITOR RESOURCES ACCESS
BOOK YOUR BOOTH
SECURE FOOTPRINT →SEMA FEST
EXPLORE SEMA FEST →EXHIBITOR RESOURCES
OPEN PORTAL →SUPPORT
OPEN PORTAL →EXHIBITOR FLOW: 3 STEPS
1. REGISTER
Review audience fit, ROI potential, and go-to-market timing. [3 MIN READ]
2. ESTIMATE INVESTMENT
Compare package tiers and forecast outcomes before you commit. [PRICING]
3. START EXHIBITING
Finalize your booth package, submit details, and confirm launch readiness. [START NOW]
Ready to move forward? Start your exhibitor application now.
START YOUR APPLICATIONEXHIBITOR CAMPAIGNS
Start with one campaign lane, then reveal additional options as needed.
RACING & PERFORMANCE
Prefer a guided path? Begin with one lane and expand when ready.
SHOW FEATURES
Explore the features that drive exhibitor momentum.
Powersports, SxS & Lifestyle
Explore Section
Restyling & Car Care
Explore Section
Trucks, SUVs & Off-Road
Explore Section
Racing & Performance
Explore SectionSHOW EVENTS
TUESDAY
KICK OFF BREAKFAST
FRIDAY
SEMA CRUISE
FONTAINEBLEAU
INDUSTRY HONORS
FRI & SAT
SEMA FEST
EXHIBITOR RESOURCE PANELS
FIRST TIME EXHIBITOR
EXHIBITOR SERVICE MANUAL
IMPORTANT DATES
SHOW HOURS & INFO
WHY EXHIBIT
TURN 4 DAYS INTO 12 MONTHS OF PIPELINE
For brands on the fence: SEMA is where qualified buyers, media, and partners decide what they will stock and promote next. If 2026 growth matters, being absent is a competitive risk.
DAY 1
Buyers in Live Product Conversations
DAY 2
Show-Floor Visibility at Scale
DAY 3-4
SEMA Presence That Drives Commitments
Returning exhibitors can fast-track placement and lock preferred booth zones now.
APPLY TO EXHIBITHOTEL & TRAVEL
PLAN YOUR TRIP
Book through the official SEMA housing provider for preferred rates and proximity.
BOOK YOUR HOTELGETTING AROUND
- Hotel Shuttle Service
- Las Vegas Monorail
- Rideshare (Uber / Lyft)
- Vegas Loop at LVCC
READY TO LOCK IN YOUR 2026 STRATEGY?