WHERE PERFORMANCE MEETS THE AFTERMARKET
The SEMA Show puts your products directly in front of the builders, teams, and shops shaping the racing and performance market. Race engineers, tuners, and brands come to discover the latest upgrades in engines, suspension, brakes, and high-performance components.
Your products get in front of the people who push the limits and define what's next in automotive performance.
OWN THE SHOW.
OWN THE PERFORMANCE MARKET.
From engines and turbo kits to suspension, brakes, and high-performance components, the 2026 SEMA Show is the ultimate launchpad for your brand. Connect with the teams, builders, tuners, and shops who define speed and performance in the automotive aftermarket.
A MEGAPHONE FOR YOUR BRAND
Your booth is just the beginning. With thousands of content creators and media outlets on the floor, your launches go viral before the Show even ends.
Exhibiting at the SEMA Show gives your brand visibility, credibility, and influence that fuels sales all year long.
Unmatched Reach
Qualified Buyers
Media Dominance
WHERE PERFORMANCE TAKES THE LEAD
The Racing & Performance section of the SEMA Show is designed for discovery. Your booth is positioned where buyers come to find the latest high-performance innovations, from engines and suspension to brakes, tires, and track accessories.
BE PART OF THE MOVEMENT
When you exhibit at SEMA, you're not just renting space; you're joining a community that fights for the Right to Ride.
We protect land access and provide the research you need to stay competitive. Grow your brand while protecting your industry.
INDUSTRY ADVOCACY
Support for land access and rider rights
MARKET RESEARCH
Exclusive trend reports and data
YEAR-ROUND SUPPORT
Member resources and networking
Put your brand at the center of performance innovation
READY TO EXHIBIT IN
2026?
Space is limited. Applications due March 27, 2026
