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SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors.
Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment.
Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.
Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723.
SEMA Show Online Media Center | Press Releases
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Tire pressure monitoring systems - Huf´s Revolutionary “IntelliSens” Universal Sensor
Germany, October 2013 In accordance with the needs of tire and repair shops in the aftermarket Huf has developed a revolutionary concept for tire pressure monitoring systems (TPMS): The “IntelliSens” universal sensor. Car manufacturers design TPMS according to their individual concepts which leads to a large range of variants leaving tire and repair shops with the problem of stocking numerous part numbers. Huf offers the solution by developing a universal sensor which – in only very few variants – covers almost all car models and helps to keep stocks low.
Avery Dennison Showcases Car Wrapping Film Portfolio and Application Techniques at 2013 SEMA Show
Mentor, Ohio, November 4, 2013 – Avery Dennison today announced that its wide selection of color change wrap films, the Supreme Wrapping Film portfolio, will be featured in Booth 12255 at the SEMA Show 2013, November 5 – 8, 2013 in Las Vegas, Nevada. In addition, vehicle wrap application techniques will be demonstrated several times each day and the winner of the “Wrap Like a King” Challenge will be honored during the SEMA Show.
“The Avery Dennison® Supreme Wrapping Film portfolio offers the broadest selection of color change wrap films, with more than 50 colors in pearlescent, metallic, matte and gloss finishes, for the restyler and car customization industry,” said Meghan Lagoni, channel marketing manager, Avery Dennison Graphics Solutions. “Our experts, Paul Roba and Justin Pate, will demonstrate proper color change wrap installation techniques for the restyling community throughout the show.”
Huf TPMS “IntelliSens” now supported by Bartec tools
Velbert/Germany, October 2013 Huf, one of the leading German tire pressure monitoring systems (TPMS) manufacturer has agreed with Bartec Ltd. to have the new “IntelliSens” universal sensors operated by their diagnosis tools. The leading TPMS tool supplier in the US has updated its database to also service the requirements of Huf´s “IntelliSens”.
Huf to provide services and TPMS training
Velbert/Germany October 2013 Huf, a tire pressure monitoring system (TPMS) supplier offers a range of services to tire and repair shops in the aftermarket, in order to support them when training their personnel.
“We want to help our partners in the aftermarket to sell and use our products in the best way possible”, John Stratton, Aftermarket Sales Manager for Huf North America explains.
FMS AUTOMOTIVE BRINGS BACK PERFORMANCE AND HERITAGE TO THE SEMA SHOW 2013 WITH TWO HIGHLY ANTICIPATED JETTAS
FMS Automotive returns to the SEMA show with two highly modified Volkswagen Jetta models.
• 400+ Horsepower Jetta brings to life any Racer’s dream
• 1.8T Jetta pays tribute to the 80’s special edition ‘HELIOS’ Jetta GLI
After the incredible response to their three SEMA show Beetles from 2012, landing them coverage in multiple US and European magazines, enthusiast blogs, as well as on display at multiple enthusiast shows, and on the lobby floor at Volkswagen of America’s Herndon, VA headquarters, the FMS Automotive team is excited to unveil their two new custom vehicle builds for this year’s SEMA Show 2013. With support from Volkswagen Genuine Accessories and other partners, FMS Automotive focused their SEMA show efforts on two impressive Mk6 Jetta’s: A high performance 2.0T equipped Jetta sedan pushing out over 400 horse power and a tribute Jetta 1.8T inspired by the very limited
1989 Helios Jetta GLI Special Edition.
A RACER’S DREAM IN BLACK AND WHITE
Outside
Hypertech Interceptor Tuning For 2007-2014 Toyota Tundra
Hypertech Interceptor Tuning For:
2007-2014 Lexus/Toyota Truck/SUV 5.7 iForce
Premium Octane: +17HP & +23TQ
Regular Octane: +15HP & +21TQ
• Automatically optimizes tuning for
regular and premium octane on-the-fly
• Optimized engine tuning for popular
cold air intakes*
• Part throttle tuning improves power
response and drivability
• Smoother throttle response
under all driving conditions
• Easy plug-and-play installation with
factory-style connectors (no splicing)
• Untraceable after un-installing
• Fully internet updateable
Part# 706001:
2007-2014 Toyota Tundra 5.7L
2008-2014 Toyota Sequoia 5.7L
2008-2014 Toyota Land Cruiser 5.7L
2008-2014 Lexus LX570 5.7L
Mercury Racing Unveils QC4v Crate Engines at SEMA
Mercury Racing Set to Unveil QC4v Crate Engine at SEMA
FOND DU LAC, Wis., Nov. 5, 2013 – Mercury Racing has unveiled a concept automotive crate engine at the 50th annual Specialty Equipment Market Association (SEMA) show this week in Las Vegas.
Designed and developed in-house, the quad-cam, four-valve (QC4v) design revolutionized the recreational sport boat industry in 2010 when Mercury Racing introduced its turbocharged 1350 sterndrive.
This is Mercury Racing’s inaugural SEMA show and there is a lot to see. They brought an exotic super car fitted with a turbocharged QC4v 1650 crate engine. The car is complimented with an equally exotic DCB M41-Wide Body catamaran sport boat powered by twin 1350 sterndrives.
Beanco Technology introduces a brand new product at SEMA 2013 - Bluminate [Auto]
PLANO, TX (November 1, 2013) – Beanco Technology LLC announces their second innovative product Bluminate™ [Auto] (Patent Pending), an aftermarket add-on device that enhances the vehicle ownership experience. Debuting at The SEMA Show, the premier automotive specialty products trade event in the world, Bluminate™ [Auto] looks to light up the technology market with its smart design. From the same company that brought you Mobile HomeTM, the ultimate iPhone®/iPod touch® companion for drivers wanting maximum productivity without distraction, Beanco Technology now expands its technological reach by offering drivers Bluminate™ [Auto].
With its patent-pending PBI (Passive Bluetooth Invocation) technology, Bluminate™ [Auto] eliminates the barrier between you and your vehicle allowing for seamless entry and feature invocation. No hands needed. No apps to install. Just have your mobile phone with you and Bluminate™ [Auto] will do the rest.
Dedication To Safety
Introducing the “Hitch Demon” Truck Accessory, a Wi-Fi-enabled Micro Projector that Displays Images on the Back of a Vehicle
Salt Lake City, Utah, October 29, 2013 – Hitch Demon, LLC. announces the patent-pending imaging device called Hitch Demon. Hitch Demon, targeted as an aftermarket truck accessory, allows a user with the free Hitch Demon mobile app to remotely interchange and project any image onto the back of a truck tailgate or any other suitable vehicle.
The Hitch Demon hardware device inserts into the hitch receptacle and aligns to the back of the tailgate or vehicles with a flat surface. The Hitch Demon serves as a Wi-Fi access point so that the free mobile app, available from i-Tunes app store for i-Phone and Droid, can communicate with it. The Hitch Demon app sends images to the projector wirelessly and illuminates the image onto the back of the vehicle. The app can also control the Hitch Demon device to start or stop an image slide show and control brightness.
MAHLE’s New HV385 All Steel 1mm, 1mm, 2mm Ring Sets, Another Industry Breakthrough
Fletcher, NC… October 28, 2013 Starting with high strength carbon steel alloy the top rings are coated using MAHLE’s patented HV385 thermal spray process accelerating the particles to supersonic speeds, fueled by pure oxygen and RP1 jet fuel. The HV385 coating exhibits superior bonding and wear characteristics suitable for daily driver to high output power adder applications. The second rings are Napier construction and the oil rings use the proven CP-20 design. The 1.0mm, 1.0mm, 2.0mm sizing and all steel construction provide a high level of conformability resulting in unmatched ring seal, oil control, strength and exceptionally low coefficient of friction.
MAHLE, the world's largest piston manufacturer operates its U.S. Motorsports division in Fletcher, NC. For more information, contact www.mahlemotorsports.com, or call toll free: 888-255-1942.
