SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors.

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment.

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723.

SEMA Show Online Media Center | Press Releases

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3 Way Tool Box

July 29, 2014 - 11:17am

The new, soon to be released, Aeroklas 3-Way toolbox shows that dreams can come true. With a unique one of a kind lid system, the new 3-Way toolbox allows easy access to your gear with a standard single lid opening toolbox and the ability to open...

Miller to Offer Live Welding Demonstrations and Solutions-Based Seminars at SEMA; Unveil Two New MIG Welders

July 29, 2014 - 7:00am

APPLETON, Wis. (July 29, 2014) — Attendees of the 2014 SEMA (Specialty Equipment Market Association) Show, Nov. 4 – 7, 2014, in Las Vegas, can explore product benefits and solutions at one of four welding and cutting demonstration areas...

2014 OPTIMA® Ultimate Street Car Invitational Event Includes More Participants at the world famous Las Vegas Motor Speedway

July 29, 2014 - 9:14am

OPTIMA Batteries’ announces its highly-anticipated 2014 OPTIMA Ultimate Street Car Invitational, now taking place at the Las Vegas Motor Speedway. For the first time, the OPTIMA Invitational will host a full field of 100 vehicles, most of which...

AeroHook

July 29, 2014 - 10:39am

The patented AeroHook™ from Aeroklas is available as a universal application for cargo management. Designed to attach to the bedrail of most truck beds, the AeroHook™ comes blister packed as a pair with the installation tool and available in a...

Aggressor Electric Lid for Nissan Frontier

July 29, 2014 - 10:44am

Aeroklas offers the Aggressor™ Electric Lift Unit (ELU) tonneau cover for the 2005-14 Nissan Frontier 5' and 6' beds. Features unique styling, advanced engineered polymer constructed inner and outer shell that is lighter and stronger than...

Aggressor Electric Lid for Ford F150

July 29, 2014 - 10:55am

Aeroklas, a leading global manufacturer and innovator of automotive parts and accessories, is now releasing the Aggressor™ series Electric Lift Unit (ELU) tonneau covers for the 2009-14 Ford F150 5.5' and 6.5' beds. Built by Reaction Injection...

Aggressor Manual Lid for Ram

July 29, 2014 - 10:49am

Aeroklas offers the Aggressor™ Manual Tilt tonneau cover for the 2009-14 Ram 1500 5' 7" and 6'4" bed (not incl. Ram Box). Featuring A Unique Profile Styling, LED Light, Advanced PC/ABS Engineered Polymer Inner and Outer Shell that is lighter and...

Achilles ATR Sport 2 – The Choice of Formula DRIFT Champion, Daigo Saito

July 29, 2014 - 11:07am

Woodland Hills, Calif. – July 28, 2014 – The ATR Sport 2 is the tire that took Formula DRIFT pro driver Daigo Saito to the top of many podiums, making him the first driver to win the D1 Grand Prix, Formula DRIFT Asia, and Formula DRIFT USA...

Achilles Desert Hawk UHP – The Perfect Tire for Your Performance SUV and Light Truck

July 29, 2014 - 11:10am

Woodland Hills, Calif. – July 28, 2014 – The Achilles Desert Hawk UHP is an ultra-high performance tire for sport SUV’s and light trucks. The Directional Tread Design provides good traction for both wet and dry conditions, while the solid center...

UT Austin School of Engineering Assesses Performance Benefits of PTP Turbo Blankets' Automotive Turbocharger Heat Management System

July 29, 2014 - 11:13am

The University of Texas at Austin recently took up the project of scientifically evaluating the performance benefits of the turbocharger insulation product made by Austin-based PTP Turbo Blankets. The analysis was performed by Graduate Research...