GEARWRENCH Showcases Tool Innovation and Attainability at SEMA 2024

You may know GEARWRENCH as the pioneer of the original combination ratcheting wrench, but the tool brand returns to SEMA this November with new solutions that break all the rules by offering top-quality products without the big tool debt.

With the introduction of its MEGAMOD Master Mechanic Tool Sets, GEARWRENCH expanded its mechanic tool set offering with five new high piece count master sets. The brand also stretched beyond hand tools to enter a new product category with a Professional Diagnostics tool line in 2024. The products are the latest in the company’s 20-year innovation journey to disrupt the tool industry.

“Over 30 percent of our product line is three years old or less, and growing,” explains Ray Smith, vice president of marketing for GEARWRENCH. “We have grown from a ratcheting wrench brand to a full line assortment with over 4,000 SKUs in our product portfolio.”

Jarrett Wolf, senior product manager for GEARWRENCH, notes the company is positioned to be a leader in diagnostics, just as they are with hand tools.

“With the power of innovation and an unwavering commitment to our customers, we are ready to drive new conversations and partnerships at SEMA this year,” he says.

Since GEARWRENCH brought its first combination ratcheting wrench to market in 1995, its research and development team has developed hundreds of high-quality, affordable products to make work easier for auto techs. That includes nontraditional ratcheting wrenches and bringing ratcheting technology to screwdrivers and other tools.

Wolf says GEARWRENCH knew they could do more to help auto techs. The company released its first modular tool set in 2022 to help techs keep tools organized in labeled foam trays. The introduction of the MEGAMOD Master Tool Sets expanded that thinking with five master sets, complete with tools, storage and shop equipment. The product has already won innovation awards from PTEN and Pro Tool Innovation Awards.

GEARWRENCH’s entry into the diagnostics space is also a game-changer, says Wolf, as more vehicles require diagnostics tools to begin the repair process. He says that can be a big financial barrier for technicians.

“In what other industry do you have to spend $13,000 to do your job?” asks Wolf. “The new diagnostics line is just one way GEARWRENCH is making work more affordable and efficient for auto technicians. We’re committed to bringing new products to market that solve real problems and allow techs to spend their money on life, not tool debt.”

Visit GEARWRENCH at SEMA Booth 38017
The GEARWRENCH experience at SEMA is all about getting your hands on our products.
- Visit the MEGAMOD Wall, an interactive display featuring a selection of our MEGAMOD Master Mechanic Tool Sets and see for yourself how our modular foam storage trays can turn a disorganized drawer into functional storage.
- Demo our new Professional Diagnostics tools
- Step inside the GEARWRENCH trailer to experience GEARWRENCH tools and accessories.
- Test your ratcheting skills against friends by using the award-winning 90T ratchet.
- Get up close and personal with Murray Kruger’s Tacoma build and hear from him how he brought his vision to life.
- Stop by for free swag, including a limited-edition SEMA 2024 GEARWRENCH MEGAMOD sticker, t-shirts and more.
- Get your hands on our new Diagnostics and 90T Demo Drawer

Learn more about GEARWRENCH’s new and innovative tools and see how the company is pushing the status quo at GEARWRENCH.com.
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About GEARWRENCH ®
GEARWRENCH is a premier hand tool brand from Apex Tool Group. Since the launch of the original five-degree ratcheting wrench, the GEARWRENCH brand has led the industry with breakthroughs in pass-thru ratchets, sockets, screw/nut drivers, pliers, and specialty tools. For more information, visit gearwrench.com.

Press Release Type:
Announcement
Company:
GEARWRENCH
Booth #:
38017
Show Categories:
Tools & Equipment
Media Contact Name:
Jennifer Nigro
Media Contact Email:
jennifer.nigro@signaltheory.com
Media Contact Phone:
785-830-0036
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