LANSING, Mich. (October 15, 2025) — Air Lift Company and Air Lift Performance will return to the 2025 SEMA Show, held November 4–7 at the Las Vegas Convention Center, to showcase their latest air suspension innovations and connect with industry professionals from around the world. Recognized as the premier event for the automotive aftermarket, the SEMA Show draws more than 160,000 attendees and thousands of exhibiting brands each year. Air Lift Company will be represented in the West Hall (Booth #58087) and Air Lift Performance is in the Central Hall (Booth #22631), featuring products that highlight the company’s commitment to performance, quality, and safety. In the West Hall, Air Lift Company will display the LoadLifter 5000 Ultimate with Air Spring Cradles installed on a new 2025 RAM RHO, alongside other products from its load-support lineup designed for towing and hauling applications. In the Central Hall, Air Lift Performance will showcase a custom 1964 Chevy C10 built by the father-son team of Tony and Anthony Leal, representing the craftsmanship and creativity that define the brand’s performance segment. In addition to product displays, Ryan Rutledge, Air Lift’s Director of Innovation, will participate in the Wheel’s Up Lunch & Learn panel discussion on Thursday, November 6, where experts will discuss best practices for modifying a vehicle’s wheel, suspension, and brake systems. Air Lift invites attendees to visit both booths during the show to explore product innovations, speak with company experts, and learn how Air Lift continues to redefine comfort, control, and capability in the suspension industry. About Air Lift Company Founded in 1949 and proudly headquartered in Lansing, Michigan, Air Lift Company has been a leader in suspension innovation for over 76 years. Built on a legacy of enhancing safety, comfort, and confidence for drivers everywhere, Air Lift remains dedicated to delivering load support and air suspension solutions that fit, work and last. Air Lift’s portfolio includes two powerful brands: Air Lift — focused on towing and hauling solutions for trucks, SUVs, and vans. airliftcompany.com Air Lift Performance — the go-to brand for automotive enthusiasts looking to customize their vehicles with show-stopping stance and rock-solid reliability. airliftperformance.com From daily drivers to street showstoppers, Air Lift Company exists to help drivers go further, haul safer and ride better. Press Release Type: Product Company: Air Lift Company Booth #: 58087 Show Categories: Trucks, SUV's & Off-Road Media Contact Name: Michael Alexander Media Contact Email: malexander@airliftcompany.com Media Contact Phone: 951-249-6478 Photo Gallery: 102821