Atturo Tire Unveils New Trail Blade H/T Tire at 2024 SEMA Show A New Standard in SUV, Crossover, and Pickup Highway Tires: Quiet, Durable, All-Weather Performance Las Vegas, NV – November 1, 2024 – Atturo Tire, a segment leader in tires for light trucks and SUVs, proudly announces the launch of the Trail Blade H/T at the 2024 SEMA Show. Designed for SUVs, crossovers, and pickups, the Trail Blade H/T sets a new standard in comfort, durability, and all-weather performance, delivering the perfect balance of quiet road manners and rugged utility. The Trail Blade H/T will be on display at Atturo’s booth in the South Hall, number 44077. It is also an entrant in the SEMA New Product Display, contending for best new product the tire category. The Trail Blade H/T has been engineered to meet the needs of drivers who demand more from their vehicles—from daily commutes, family road trips, or heavy duty work. Key highlights of the new model include: • Ultra-Quiet Ride: Engineered for a whisper-smooth ride, the Trail Blade H/T ensures minimal road noise, allowing drivers to enjoy a more comfortable and refined driving experience. • All-Weather Traction: With 3PMS (Three-Peak Mountain Snowflake) certification, the Trail Blade H/T provides reliable performance in rain, snow, and other adverse weather conditions. • Heavy-Duty Durability: Designed for hard work, the construction and tread compound handle heavy loads, making it ideal for towing and work vehicles. • Excellent Wet Traction: With four center channels that efficiently flush water from the contact patch, drivers can count on enhanced control and safety, even in wet conditions. • Stylized Sidewall Design: In keeping with the aggressive aesthetics of the Trail Blade series, the H/T features a sidewall element inspired by knife blade designs, giving vehicles a bold and distinctive look. The H/T is a tire dealers can sell everyday with premium features and outstanding capability yet maintaining appeal to the value conscious consumer. “The Trail Blade H/T brings together the rugged toughness Atturo is known for, with a focus on comfort, quietness, and all-season versatility,” said Michael Mathis, President of Atturo Tire. “Whether for daily driving, work, or adventure, this tire provides the performance and reliability SUV, crossover, and pickup owners demand.” The initial series includes 20 sizes with rim diameters from 16 through 22 inches. The range includes metric, LT and C-class rated tires for a variety of applications. The Trail Blade H/T is Atturo’s fourth tire to carry the three peak mountain snowflake designation. The all-weather capability of the Atturo range is unmatched among private brands. The Trail Blade H/T will be available through Atturo’s network of authorized dealers following its unveiling at the 2024 SEMA Show. Attendees of the show are encouraged to visit Atturo's booth to see the new tire and learn more about the ever-expanding Atturo range of tires. About Atturo Tire Established in 2009, Atturo Tire is a brand dedicated to the growing Light Truck, SUV, Crossover, UTV, Performance, Hybrid, and EV vehicle segments. Atturo designs and distributes stylishly aggressive tires built to fit the needs – both on and off-road – of drivers worldwide who embrace the freedom of the active outdoor lifestyle. Committed to continuous improvement and innovation, Atturo is the only private brand in the industry solely focused on delivering tires to support your daily adventure. Atturo Tires are offered through independent distributors and dealers globally. Learn more at www.atturo.com. For more information, please contact Atturo at marketing@atturo.com. Press Release Type: Product Company: Atturo Tire Corp. Booth #: 44077 Show Categories: Global Tire Expo | Powered by TIA Media Contact Name: Joe Gomez Media Contact Email: Marketing@Atturo.com Media Contact Phone: 855-632-8031 Photo Gallery: 102821