Bestop - Launches powered eTop product line for Bronco and Jeep.

**FOR IMMEDIATE RELEASE**
Bestop announced the acquisition of my top brand and launched eTop, its first power-actuated
soft top line for Jeep and Bronco.
Louisville, CO – November 5th, 2024 – Bestop, the leading manufacturer of premium Jeep soft tops
and accessories, today announced the acquisition of myTop, the innovators behind the industry's
first power-actuated convertible soft tops. With this strategic acquisition, Bestop is launching
eTop, a new product category line of power-actuated soft tops for Jeep Wrangler and Ford Bronco.
This marks Bestop's first venture into the power soft top market, continuing its long tradition of
innovation in the automotive accessory space.

Bestop's new eTop product line will leverage myTop's patented electric top technology to give offroad enthusiasts the ultimate convenience in soft top operation. With just the push of a button, Jeep and Bronco owners can raise or lower their soft tops in seconds, making it as easy as operating a modern convertible. The eTop combines the sleek, durable styling that Bestop is known for with electric power actuation.
"We are thrilled to welcome myTop to the Bestop family and bring their pioneering electric top
technology under our brand," said Ken Friedman, CEO at Bestop. "This acquisition allows us to
offer our customers even more options for enhancing their vehicles, and the introduction of eTop is
a testament to Bestop's commitment to innovation in the Jeep and Bronco aftermarket line. The
eTop product line is a game changer for enthusiasts who want both convenience and rugged, on
and off-road functionality."
Key Features of the eTop:
• Electric Power Operation: The soft top can be raised and lowered easily with the touch of a
button.
• Triple-Layer Fabric: Engineered for superior insulation, sound reduction, and durability in
any weather.
• German-Engineered Motors: Designed to last, the eTop's motors are built for high
performance and have been tested for over 10,000 cycles.
With this acquisition, Bestop is expanding its product portfolio and setting new standards in the
Jeep and Bronco markets. The eTop will be available for Jeep Wrangler and Ford Bronco, with OEM
options and aftermarket models designed for easy installation by professional installers or DIY
enthusiasts.
Launching at SEMA 2024:
The eTop will officially debut at the SEMA Show in Las Vegas this November, where media and
consumers will get an exclusive first look at the new product. Attendees can experience live
demonstrations of the eTop on both Jeep and Bronco models at Bestop's booth, where the team
will showcase its ease of use, durability, and unique features.
Availability:
The eTop will be available through Bestop's authorized dealers and installers and online via the
Company's website starting November 8, 2024. Customers can sign up for early notifications and
pre-order details by visiting [www.bestop.com/eTop](#).
About Bestop:
Founded in 1954, Bestop is the leading manufacturer of premium soft tops and accessories for
Jeep, truck, and UTV enthusiasts. For over 70 years, Bestop has delivered high-quality products
that enhance vehicle performance, durability, and style, making it the top choice for off-road and
outdoor adventurers.
About myTop:
myTop, based in Atlanta, GA, is the creator of the first power-actuated soft top for Jeep vehicles.
Known for its innovative technology, myTop has revolutionized the soft top market, providing Jeep
owners with a more convenient and luxurious driving experience.
For more information, visit [www.bestop.com] or contact:
Media Contact:
Ted Livingston, Marketing Manger
Bestop, Inc.
Email: ted.livingston@bestop.com
c: 406-544-4825
333 Centennial Pkwy | Suite B | Louisville, CO 80027

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Bestop

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Trucks, SUV's & Off-Road

Ted Livingston

ted.livingston@bestop.com

4065444825