Americans’ love affair with pickups is deep and long-standing. The best-selling vehicle in the United States has been a pickup for more than 40 consecutive years. It’s no wonder, given the versatility and ruggedness a truck has to offer—and nowadays, they come equipped with all the comfort and convenience items traditionally found on more technologically sophisticated passenger cars. According to a recent issue of “SEMA Market Trends,” pickups trucks, Jeeps, SUVs and CUVs are forecast to account for roughly 80% of all new vehicles sold by 2027.

As consumer preferences have gravitated in recent years toward larger vehicle platforms, a strong and vibrant aftermarket has grown to supply them with all the parts and products they need to strengthen, upgrade, and otherwise personalize their rides. The truck aftermarket accounts for some $14 billion in annual sales, or approximately 30% of the total market. It’s no surprise, then, that OE manufacturers maintain a strong presence at the SEMA Show, with Dodge (booth #23642), Mopar/Stellantis (booth #44137) and Toyota/Lexus (#22200 and #22250) all occupying prominent places on the Show floor.

For the 2022 SEMA Show, the Truck, SUV & Off-Road aftermarket returns to West Hall, the brand-new, 1.4-million-sq.-ft. exhibition facility at the Las Vegas Convention Center. What’s more, Showgoers can peruse the latest builds and products for the fast-growing overlanding market at SEMA Overland Experience, also in West Hall in booth #62236. From restomods to overlanders, from show trucks to daily drivers, there will surely be a truck to suit everyone’s taste at the 2022 SEMA Show.