Show to Feature Elevated Educational Program


Always a pillar of the SEMA Show, SEMA Education features high-profile experts and industry leaders addressing a diverse range of topics.

Dozens of industry leaders and experts will take the stage at the 2022 SEMA Show Education Program. 

Beginning on Monday, October 31, the program will include more than 70 free and premium sessions within 14 tracks. Showgoers may choose individual sessions across different tracks, mixing and matching the offerings for personalized learning that meets their individual needs. 

“The Education Program is one of the SEMA Show’s key pillars, and it’s always been highly rated by participants,” said Pamela Brown-Matthis, SEMA director of education. “We challenged ourselves and pushed to make the program better than ever and are bringing in elite subject-experts and high-profile industry 
leaders.”

New this year are four sessions focused on challenges and opportunities associated with diversity, equity, and inclusion (DEI) in the workplace. The first DEI session, “Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace,” takes place Tuesday, November 1, and will presented by James Pogue, Ph.D., president & CEO of JP Enterprises. Part of the Business Management Track, each DEI session will feature thought leaders, skill-building seminars, networking, inspiring role models, and action-oriented content.

In addition, African American Racers Association Cofounder Chris Harris will moderate “Celebrity Insights.” Featuring automotive celebrities, legends and luminaries with diverse backgrounds and experiences, the one-hour discussion will give attendees a glimpse into the lives of some of their favorite personalities. The session takes place Friday, November 4, along with five other sessions that comprise the brand-new Enthusiast Track program. 

Returning by popular demand is the Leadership Essentials Track, presented by Dale Carnegie. Consisting of six courses spread out over three days, the program can be taken as a whole or individually.  

Also continuing in 2022 are comprehensive programs from partners, including the Society of Collision Repairers (SCRS), the Inter-Industry Conference on Auto Collision Repair (I-CAR), and the Tire Industry Association (TIA). 

Further education information can be found on p. 40. Registrants can sign up for the education program while applying for SEMA Show credentials at 
www.SEMAshow.com/registration. Sessions can also be added through the SEMA Show online dashboard or the mobile app.