Each year at the SEMA Show, SEMA Education presents a variety of free daily seminars aimed at helping member companies realize their potential, increase their earnings, maximize efficiencies and stay abreast of the latest and most consequential changes to the workplace. The following are some program highlights. Register to attend at www.SEMAShow.com/education.

How to Market and Sell in the Post-Pandemic World

• Monday, October 31, 9:00 a.m.– 10:00 a.m.
• Location: N258

The pandemic drastically altered the business world. What will the marketplace look like throughout the decade? How can your company adapt to an evolving business climate? Understand what drives customers' purchasing decisions and how to influence their journey. Gain insights into the best ways to connect with B2B, B2C or e-commerce buyers. Discover the tools and messaging that can make your company as a market leader.

Uncover Strategies for a Profitable Automotive Business

• Monday, October 31, 11:00 a.m.– 12:00 p.m.
• Location: N258

Running an automotive business can be challenging. Whether dealing with cash-flow issues, looking to up your marketing game or trying to hire the next best employee, this session is for you. Identify proven strategies to uncover hidden profit and build a consistent flow of qualified leads.

Ideation to Creation: A Roadmap to Developing a Profitable Product

• Monday October 31, 1:00 p.m.– 2:00 p.m.
• Location: N258

What does it take to bring an idea through the design process and create a successful product? Grasp the essentials of the product-development process. Follow a roadmap from idea inception and prototyping to the role of research and competitive analysis to engineering and manufacturing.

Diversity and Inclusion: How You Can Advance Equal Opportunity in Your Workplace

• Tuesday, November 1, 9:00 a.m.–10:00 a.m.
• Location: N258

It has never been more important to understand the social constructs of diversity, equity, inclusion and belonging, and how these concepts impact communities and organizations. Gain valuable insights and information about what companies can do to advance equal opportunity within their workplaces.

Keys to Running a Lucrative Tuning Business

• Tuesday November 1, 3:00 p.m.– 4:00 p.m.
• Location: N254

Modifying vehicles to optimize engine performance and handling characteristics takes time, talent and technical know-how. Pinpoint the keys to running a successful tuning business, beginning with the challenges involved in tuning modern vehicles.

Leadership for Remote Teams: Sharpening Your Skill Set

• Wednesday, November 2, 11:00 a.m.–12:00 p.m.
• Location: N252

Post-pandemic aftershocks have transformed workplace environments. Many companies are pivoting to an all-remote or hybrid workforce. Remote teams need a remote leader with a unique skill set. Uncover techniques to sharpen soft skills, such as empathy, coaching and active listening. Nail down long-term strategies to create an organizational culture that cultivates employee loyalty.

Understanding Private Equity in the Aftermarket Industry

• Wednesday, November 2, 1:00 p.m.–2:00 p.m.
• Location: N254

Private equity can take on many forms, from complex leveraged buyouts to venture capital. Private-equity firms are very active in the automotive aftermarket. Join a panel of industry professionals, including institutional investors, fund managers and specialist advisors, as they cover a wide range of topics.

Tips and Tactics to Rally Your Career

• Wednesday, November 2, 3:00 p.m.–4:00 p.m.
• Location: N252

Discover hidden parallels between an off-road rally and an aftermarket career pathway. Compare the challenges of an all-female desert rally to navigating everyday workplace situations and the need to rely on teammates for motivation and resources.

10 Ways to Increase Revenue

• Thursday, November 3, 11:00 a.m.– 12:00 p.m.
• Location: N258

Increasing revenue streams is essential to long-term success. Hear humorous and time-tested examples of real-world techniques to help shop owners, managers and salespeople increase sales. Understand how to build an impactful brand strategy. Get a handle on basic sales processes.

Proven Strategies to Recruit and Retain Top Talent

• Thursday, November 3, 1:00 p.m.– 2:00 p.m.
• Location: N254

With unemployment at an all-time low, employers need to up their game to attract and retain top talent. Learn how compensation trends and regulations, overtime, paid time off and other factors influence a company's ability to hire, motivate and engage employees.