Hot Rod Industry Alliance Set to Shine at the SEMA Show
After scratching plans to host networking events earlier this year, the Hot Rod Industry Alliance (HRIA) scored a win at Back to the Fifties and is prepping for the SEMA Show.
"Our Back to the Fifties mixer was one of our most successful events," said HRIA Chair Danny Agosta of Steele Rubber Products (booth #22587). He credited the impressive turnout to a test-pilot marketing campaign that included a personalized invitation video emailed to contacts and a setup day walkaround to invite exhibitors.
"It was a great opportunity to meet new people and get qualified leads," said Agosta. "The pilot was so successful we plan to adopt the format for the HRIA Reception at the Show."
Industry Salute
HRIA pulls out all the stops at its annual awards reception. Held on Wednesday, November 2, 5:30 p.m.–8:30 p.m., the event raises money for the SEMA Memorial Scholarship Fund through table sponsorships.
The evening begins with an honor guard trooping of the colors and the national anthem. As guests enjoy snacks and beverages and view the hot rods on display, emcee Tim Strange, Strange Motion, will introduce award honorees.
Categories include Hall of Fame, Industry Recognition Award, Business of the Year and Chairman's Award. Two new awards are on tap, one for vehicle design and innovation, and another recognizing the evolution of the hot rod.
"This event is a celebration of the hot-rod industry and the people and businesses that contribute to its growth and success," said Agosta.
Catch the Action
Hot rods are also front and center in the exhibit space shared with the Automotive Restoration Market Organization (ARMO). The Central Hall display, booth #23295, features six vehicles, three from each council. One hot rod will be unveiled on opening day.
The display helps to promote awareness of the hobby. It also elevates the builders' profiles and spotlights the member exhibitors whose products are featured on the vehicles. "The vehicles exemplify the amazing work of our member builders, historically, some of the best in the Show," said Agosta.
