Education Sessions - Marketing Strategies

Marketing Strategies: How artificial intelligence is Changing the Game for the Automotive Service Business (MS5)

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When: 
October 29, 2018 - 3:00pm - 4:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

SEMA Education


 


New on-line technology is changing the way consumers seek and book automotive services. Businesses that offer customers personalized, real-time information that address their needs and to help make a decision on servicing their vehicle will prevail in highly competitive markets.

Speaker: Rob Infantino, Founder & CEO, openbay.com


Marketing Strategies: Artificial Intel: Leveraging Customer Data To Win (MS1)

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When: 
October 30, 2018 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

SEMA Education


 


Marketing Strategies: Build Your Tribe. Cut the Noise. Grow Your Business (MS2)

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When: 
October 31, 2018 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

SEMA Education


 


Every day we are bombarded with information. "Push" style messages trying to force us to buy this or recommend that. "Pull" type messages promising untold wealth and happiness if we just do these three things! Find out direct from small business boot-strappers and global business road warriors why employing on a more focused and authentic approach will enable you to punch through the "noise" and get your message to your intended audience in a compelling way, ultimately driving them to take action.

Moderator: Trevor S. Potter, President, PBL Strategy

Marketing Strategies: Connecting with the Outdoor Centric Consumer (MS3)

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When: 
October 31, 2018 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

SEMA Education


 


SDC: Want FREE Product Data? Here’s how to get it from the SEMA Data Co-op (SDC2)

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When: 
November 1, 2018 - 10:00am - 11:00am
Where: 
Las Vegas Convention Center, Upper North Hall, N263c

SDC

 

 

 

Description: The SEMA Data Co-op is hosting a valuable training opportunity for its data receivers attending the SEMA Show in Las Vegas this year.  Hosted by the SDC Data Lab on Thursday 11.01.2018, this one hour session will provide a quick overview of the SDC Product Information Management System (PIMS) including these popular topics:

• Working efficiently in the user dashboard
• Requesting access from Brands
• Setting up and managing product data exports
• Exporting data in an Excel spreadsheet
• How to find New Brands
• Understanding the Brand Scorecard System


SDC: Want FREE Product Data? Here’s how to get it from the SEMA Data Co-op (SDC3)

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When: 
November 1, 2018 - 11:00am - 12:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263c

SDC

 

 

 

Description: The SEMA Data Co-op is hosting a valuable training opportunity for its data receivers attending the SEMA Show in Las Vegas this year.  Hosted by the SDC Data Lab on Thursday 11.01.2018, this one hour session will provide a quick overview of the SDC Product Information Management System (PIMS) including these popular topics:

• Working efficiently in the user dashboard
• Requesting access from Brands
• Setting up and managing product data exports
• Exporting data in an Excel spreadsheet
• How to find New Brands
• Understanding the Brand Scorecard System


SDC: Want FREE Product Data? Here’s how to get it from the SEMA Data Co-op (SDC4)

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When: 
November 1, 2018 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263c

SDC

 

 

 

Description: The SEMA Data Co-op is hosting a valuable training opportunity for its data receivers attending the SEMA Show in Las Vegas this year.  Hosted by the SDC Data Lab on Thursday 11.01.2018, this one hour session will provide a quick overview of the SDC Product Information Management System (PIMS) including these popular topics:

• Working efficiently in the user dashboard
• Requesting access from Brands
• Setting up and managing product data exports
• Exporting data in an Excel spreadsheet
• How to find New Brands
• Understanding the Brand Scorecard System


Marketing Strategies: Data-Driven Decision Making: How to use analytics and research to grow your business. (MS4)

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When: 
November 1, 2018 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

SEMA Education



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