EMBARGO UNTIL - July 9, 2019

LIBERTYVILLE - As Maxxsonics prepares for success in the next decades, Alden Stiefel (CEO of Maxxsonics) has tapped Brian Sherman as one of the company’s future leaders effective immediately.

Stiefel said, “As obsessed techno consumers, we all devour advanced technology; we barely notice as it evolves in our products and our lives. Brian is the perfect team leader to bring these cutting edge technologies into Maxxsonics products in the years to come.”

In his new role Brian will be bring his 30 years of consumer electronics experience to the senior management team, helping guide product vision and marketing strategy across all business units including the company’s OEM efforts. Additionally, Brian will be playing a key role in managing suppliers for all products delivered across all Maxxsonics business segments.

Fumoto Engine Oil Drain Valve to be featured at 2019 SEMA Show in Las Vegas

Fumoto USA is proud to announce their participation in the 2019 SEMA Show. From November 5 through 8, Fumoto will be hosting an exhibit on the show floor at booth no. 34308 in South Hall Upper. On display will be Fumoto’s revolutionary engine oil drain valves for any of the 70,000 domestic and international buyers who want an easier, cleaner, and more efficient way to change their fleet’s oil.

Fumoto USA President Yuho Yamamoto expresses, “Participating in this premier industry event is an honor for us. Fumoto Engine Oil Drain Valves have been sold all over the world since 1976, but this is our first appearance at SEMA. We are very excited to attend.”

The Tools and Equipment Featured Product display will spotlight Fumoto’s newest product, the patented SX Valve with its unique through-bolt design that allows for 360° orientation of the valve body.

MAXXSONICS APPOINTS SALES DIRECTOR FOR LATIN AMERICALuis M. Larralde will super charge Maxxsonics brands’ sales for Latin America

CHICAGO – Maxxsonics brands, Hifonics, MB Quart, Crunch and Autotek are growing across business units and in global markets. In order to strengthen the company’s market share in Latin America, Alden Stiefel, CEO of Maxxsonics USA has appointed a new director to drive the market development. Mr. Luis M. Larralde has been named as Latin America Sales Director effectively immediately.

Stiefel said, “Mr. Larralde brings 20 years of experience in the Latin America markets and understands the culture of business and the tech of the audio game better that anyone I’ve met. We are anxious to have Luis on the phone and on the road, meeting Maxxsonics’ longtime customers while establishing relationships with new partners and countries.”

In his new role, Luis brings two decades of experience in consumer electronics where he headed the International sales efforts.


OPTIMA Batteries is proud to announce its inaugural Ride Shotgun promotion, offering lucky enthusiasts a once in a lifetime opportunity to experience thrilling adventures with six OPTIMA PowerPro Ambassadors. Enthusiasts interested in entering the promotion will be able to explain why they deserve the chance to ride shotgun with their favorite OPTIMA PowerPro Ambassador at One lucky winner will be selected for each unique Ride Shotgun experience.

The Ride Shotgun promotion runs until September 15, with final winners being announced at the 2019 SEMA Show in Las Vegas on November 5.

• Ride Shotgun with James Clay at the 24-Hour Race in Nürburgring: The winner of this experience will travel to Germany for the legendary 24-hour Nürburgring race where they will receive crew passes and join James for the pre-race/practice run on the track.

New PRO® Website Press Release

Tustin, CA June 2019 – PRO® Products, the professional division of BAF Industries, has announced the launch of the new redesigned website and is inviting detailers to explore. The new website has been redesigned to offer the ultimate user-friendly experience with improved navigation and functionality while allowing customers to see the full product portfolio PRO® can offer.

Created with the user experience in mind, the site includes many new features to help users to quickly and easily navigate the site and find the professional car care product they need.

New features include:

User-Friendly Design & Navigation - to more easily navigate the website with fewer clicks.
Powerful Search Functionality - to easily narrow down the product portfolio by name, number or attributes.
Modern Clean Layout - shows off PRO® Products at higher resolutions.
Responsive Web Design - allowing the site to be compatible with all browsers and mobile devices.

Speedmaster, trusted and respected for its people and its products. Globally.

Speedmaster creates unique & distinctive DNA items inspired by the blend of old and new technology.

Newly Minted 18-Year-Old Fabricator with J. Auston Fabrications Celebrates Adulthood with a Brand New Custom Camaro Courtesy of GEARWRENCH at SEMA 2018

LAS VEGAS – When John “Jack” Auston, III, became an official adult on Oct. 3, 2018, little did he know that less than 30-days later he’d be the winner of the GEARWRENCH Win A Camaro Challenge at the 2018 SEMA Show in Las Vegas. He did, in fact, receive the birthday gift of a lifetime – a brand new, custom Chevy Camaro.
Auston, 18, lives in Highlands Ranch, Col., just outside of Denver, and was participating in the 2018 SEMA Show, an annual gathering of 160,000 auto industry professionals and technicians. He works as a fabricator for his father, John Auston, Jr. at J. Auston Fabrications and is a senior at Highlands Ranch High School.
The GEARWRENCH Challenge is designed off the side profile of the No. 1 Monster Energy NASCAR Cup Series race car, driven by Jamie McMurray. It includes four timed activity stations using GEARWRENCH tools. GEARWRENCH is a premier hand tool brand from Apex Tool Group


Salt Lake City, Utah – Nov 1, 2018 – The PowerWiper team was recognized with the 2019 Global Media Award this week at the SEMA Show in Las Vegas for its revolutionary windshield cleaning product the PowerWiper.

"What a great debut for the PowerWiper at the SEMA show! Our invention, the PowerWiper, was just chosen for a Global Media Award. To be recognized in this manner is a true and humbling honor!" said James Nelson, the founder and Director for

The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers in countries outside the United States. The products are voted on by a prestigious group of international journalists who serve as judges.

Toyo Tires® Announces the Winners of the Toyo Tires® SEMA Top Build Awards

LAS VEGAS, NV – Toyo Tire U.S.A. Corp. (Toyo Tires®) announces the winners of the Toyo Tires® SEMA Top Build Awards at the 2018 SEMA Show. Two prizes have been awarded, a Best Toyo Tires SEMA Car Build and a Best Toyo Tires SEMA Truck/SUV Build. Each winner received a check for $5,000 and a Toyo Tires trophy.

Tony Arme from American Legends in Phoenix, AZ walked away with the award for the Best Toyo Tires SEMA Car Build. His 1968 Ford Mustang has extensive modifications including a Ferrari 430 engine with a Ferrari California intake. The paint finished in a specially mixed BASF Magnetic Metallic color. Arme did extensive work on the interior with a custom formed dash along with 3D printed components and carbon fiber work. Wilwood six-piston front and four-piston rear calipers clamp 14-inch rotors. The 18-inch front and 20-inch rear wheels are wrapped with Toyo® Proxes® R888R™ DOT competition tires.


Tom Burden, Founder and Inventor of the Grypmat and previous SharkTank and SEMA Launchpad Winner, is debuting a groundbreaking, student-made Electric Race car at Booth #10005 at this year’s SEMA show.

After winning SEMA Launchpad last year as well as the Global Media Award for Best New Product, Grypmat has returned to this year’s show with the debut of an Electric Hybrid Race Car in collaboration with Clemson University’s International Center for Automotive Research (CU-ICAR.)

Grypmat is a SharkTank company in proud partnerships with Richard Branson, Mark Cuban, and Lori Greiner. Grypmats are used by organizations such as Google, NASA, Virgin Orbit, and NASCAR and the company has received awards such as the Gold Edison Award, Unique Design at the National Hardware Show, Core77 Design award, Best New Product award at the Good Guys car show, and is in consideration for TIME’s Invention of the Year Award.

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