Wheels & Accessories

PIRELLI TUNES INTO SEMA 2018: FUSING TOP AUTOMOTIVE DESIGN WITH A MUSICAL NOTE

Pirelli’s P Zero and Plus tire lines for North America take center stage, including the newest Scorpion All Terrain Plus

Brantley Gilbert’s Ford F-150 truck equipped with P Zero tires; Pirelli’s booth to feature the Karma Revero, 1964 Porsche 365 “Emory Special” and Dodge Demon custom build, plus new Pirelli IXOOST Speakers on display with a Big Machine Records playlist

GENTEX TO DEBUT CUSTOM MICHIGAN-THEMED CHEVY COLORADO AT SEMA CAR SHOW

GENTEX TO DEBUT CUSTOM MICHIGAN-THEMED CHEVY COLORADO AT SEMA CAR SHOW

Vehicle Highlights :

• Heavily modified 2018 Chevy Colorado Z71 Crew Cab equipped for camping and outdoor adventure
• Unique Michigan-themed wrap depicting the state’s distinctive natural attributes
• Integrated YETI craft-beer dispenser
• Gentex multi-camera rear vision system and car-to-home automation

LAS VEGAS, NV, October 29, 2018 – As Michiganders will attest, the “Great Lakes State” is prime for outdoor adventure, with abundant coastline, an extensive trail system, and weather that supports nearly every type of seasonal sporting activity. At this year’s SEMA show, Michigan-based Gentex Corporation (NASDAQ: GNTX) will unveil a customized, Michigan-themed 2018 Chevy Colorado designed and equipped to highlight all the state has to offer.

NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm

LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.

On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.

SEE THE STARS OF BITCHIN’ RIDES, ROADKILL, IRON RESURRECTION, WHEELER DEALERS AND MORE AT SEMA SHOW 2018 IN THE FREE FAN EXPERIENCE MOTOR TREND LIVE

FOR IMMEDIATE RELEASE

CONTACTS:

Andrew Scafetta: 240.662.6063 Andrew_Scafetta@discovery.com

– OR – Rob Quigley: 310.363.4086 Robert.Quigley@motortrend.com

SEE THE STARS OF BITCHIN’ RIDES, ROADKILL, IRON RESURRECTION, WHEELER DEALERS AND MORE AT SEMA SHOW 2018 IN THE FREE FAN EXPERIENCE MOTOR TREND LIVE

Bartec USA announces partnership with TCS!

Sterling Heights, MI [October 2018] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces their partnership with TCS, an ARI company. According to Scot Holloway, Bartec CEO: “We are excited to announce a new partnership integration to help tire and automotive dealers use the Tech200Pro tool to capture and send over tread depth measurements, and tire pressure readings to the TCS Digital Inspections App as well as the Tireworks HD software interface.” This is the first time Bartec is facilitating an integration from the Tech200Pro with a Software provider. TCS (booth 42175) and Bartec (booth 40039) will be showcasing this integration at each of their booths during SEMA week!

KEN OH USA UNVEILS A NEW LED LIGHT BAR WITH BUILT-IN COVER THAT DOUBLES AS A DIRECTIONAL FLOOD LIGHT (SOLVING COMMON LIGHT BAR ISSUES AND ADDING EXTRA UTILITY)

Ken Oh USA is proud to showcase this new (US patented) product, "The KO Automotive LED Light Bar", to the Automotive Lighting Industry, at this year’s 2018 SEMA Show in Las Vegas (Booth #53028). This product will knock out all your old light bar problems. It’s the only one on the market that solves common light bar issues while providing added utility.

Our product is the first ever multi-purpose LED Light bar that features an adjustable flip cover with an energy saving, low-wattage, LED flood light built-in. This allows for controlled lighting in desired areas for a longer duration, which is useful when lighting camp/work sites while minimizing disturbance to others.

The strong cover also protects against dust, flying debris, weather and sun damage. It’s aero-dynamic design is built for reduced wind-resistance. And most importantly, it

Schrader’s TPMS Training Expert, W Rippetoe, to Speak at AAPEX and SEMA Events

Schrader Performance Sensors, the leading OE manufacturer of tire pressure monitoring systems (TPMS), is proud to announce that their Senior Technical Lead, W Rippetoe, will be providing exclusive insights and training around the latest TPMS technology and service best practices.

On Tuesday, October 30th, W will be presenting at TIA’s TPMS at 10 at SEMA South Hall, S115 at 10:00am. He will highlight Schrader’s latest and greatest OE TPMS trailer technology that is currently available on the market. W will also include an explanation of the basic functionalities of TPMS for trailer, features and benefits, as well as best practices during service.

OPTIMA® Batteries Unveils Collection of New Battery Accessories

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is debuting a collection of new battery accessories at the 2018 SEMA show. This new offering will allow enthusiasts to install an OPTIMA battery tray or case in their vehicle for more protection and further customization. The new OPTIMA accessories will be available on the OPTIMA Batteries website and in retail locations in 2019.

Vibration and impact shock can significantly affect performance in extreme applications and the new OPTIMA battery accessories provide superior impact shock reduction and vibration isolation. They can be used in a wide range of applications, including off road, drag racing, street rods, boating and more.

New E-Z UP® Endeavor™ shelter now available in 3 sizes

NORCO, Calif., Oct. 24, 2018 – International E-Z UP, Inc. has introduced the strongest Instant Shelter® product in the industry with the new Endeavor™ shelter, available in 10’ x 10’, 10’ x 15’, and 10’ x 20’ sizes.

The patented one-piece professional-grade shelter features an extra-large 6061-T6 aircraft-grade aluminum frame, octagonal-shaped legs that are 2 inches in diameter, and additional stabilization points for strength and durability. The Endeavor™ shelter is the easiest-to-use, toughest, and longest-lasting portable shelter on the market.

E-Z UP Founder and Chairman Mark Carter said the Endeavor™ shelter displays the innovation and quality customers have come to expect from E-Z UP. The company created the portable shelter industry 35 years ago and continues to be the No. 1 choice for consumers.

DURALAST SHOWCASING NEW LOADED STRUTS AT SEMA 2018

Memphis, Tenn. Oct. 23, 2018 – Duralast®, a leading automotive aftermarket brand, is making its Specialty Equipment Market Association (SEMA) debut at this year’s show. The newest Duralast product line, loaded struts, will be featured at Booth #10755 in the North Hall along with other core Duralast product lines.

Loaded struts are the newest innovation in the Duralast family of original equipment (OE)-grade quality parts. Pre-assembled, Duralast loaded struts require much less technician time to install than conventional struts, so bays turn faster, which helps to boost shops’ profits. Duralast loaded struts are also vehicle-specific, engineered to the strictest manufacturer standards for parts and materials.

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