Trucks, SUV's & Off-Road

New Wireless Air Command™ Kit App to Lead Firestone Industrial Products Showcase at the 2018 SEMA Show

New Wireless Air Command™ Kit App to Lead Firestone Industrial Products Showcase at the 2018 SEMA Show
Company to display new app-driven air pressure monitoring and adjustment system and air spring kits at premier automotive specialty products trade event

NASHVILLE, Tenn. (October 17, 2018) – Firestone Industrial Products Company, LLC (FSIP), an industry leader in driving innovative technology designed to eliminate vibration in global transportation, will showcase its newest Firestone Ride-Rite™ Air Command™ kit app along with air spring kits designed for use on the 2017/2018 Ford F250/350 4WD, 2019 Chevy Silverado and GMC Sierra 1500 models at the 2018 Specialty Equipment Market Association (SEMA) Show from Oct. 30 through Nov. 2 in Las Vegas.

Cup Holder Hero Attends The 2018 SEMA Show; On a Mission To Change The Way Cars Are Cleaned & Stylized

Cup Holder Hero, a producer of custom fit cup holder and console liners, will be attending the 2018 SEMA show to showcase their current and upcoming product line of interior protectant liners. Supporting over 50 models, Cup Holder Hero liners are the easiest way to maintain the resale value and customize the interior of your vehicle. The liners are one of the top selling automotive interior accessories on with thousands of 5 star customer reviews.

What are Cup Holder Heros: Cup Holder Hero liners are like custom fit floor mats that fit commonly used small storage areas of your car. These liners protect your center console, cup holders, door pockets, cargo pockets, glove box, and more from spills and crumbs. Choose from up to 10 different colors to add a splash of color to your interior.

GMC® MultiPro™ Tailgate with KICKER® Audio Now Exclusive for All-New 2019 Sierra™

STILLWATER, USA – Exclusive to the all-new 2019 GMC® Sierra™, the industry-first MultiPro™ Tailgate made with KICKER® Performance Audio provides the perfect vibe for the party or job site. Designed to turn on and off automatically when the gate is raised or lowered, this independent 100-watt, exterior audio system comes with a pair of weatherproof speakers and compact amp, a charging USB port, a 3.5mm audio jack and full Bluetooth® compatibility. KICKER Audio is the newest addition to GMC’s six-way MultiPro tailgate created to make loading, unloading and accessing the cargo box easier.

The GMC MultiPro Tailgate System featuring KICKER Audio will be unveiled to the 2018 SEMA Show viewing audience Tuesday, October 30, at 11 a.m. in the KICKER Audio booth (number 11861), located in the Las Vegas Convention Center’s North Hall. For the Show’s entirety, the tailgate and exclusive audio system will be a working part of KICKER’s 2019 Sierra demo vehicle in the brand’s booth.

All-New 2019 Chevrolet® Silverado and GMC® Sierra Offer Industry-First, App-Equipped KICKER® Audio System as Option

STILLWATER, USA – In what is an industry-first for the all-new 2019 Chevrolet® Silverado and 2019 GMC® Sierra, KICKER® Performance Audio has provided them with an app-equipped, complete audio system as an option when purchasing the vehicle at the dealership. As part of the system, consumers can make their music truly personal with KICKER’s exclusive 4.0 amplifier with digital signal processing (DSP) and accompanying FlexTune™ app for connected devices. FlexTune links to the KICKER-equipped system from the listener’s device via Bluetooth® LE to add bass or increase the clarity, allowing simple adjustments using the graphic five-band EQ or choosing any presets for easy recall.

New E-Z UP® Endeavor™ shelter now available in 3 sizes

NORCO, Calif., Oct. 24, 2018 – International E-Z UP, Inc. has introduced the strongest Instant Shelter® product in the industry with the new Endeavor™ shelter, available in 10’ x 10’, 10’ x 15’, and 10’ x 20’ sizes.

The patented one-piece professional-grade shelter features an extra-large 6061-T6 aircraft-grade aluminum frame, octagonal-shaped legs that are 2 inches in diameter, and additional stabilization points for strength and durability. The Endeavor™ shelter is the easiest-to-use, toughest, and longest-lasting portable shelter on the market.

E-Z UP Founder and Chairman Mark Carter said the Endeavor™ shelter displays the innovation and quality customers have come to expect from E-Z UP. The company created the portable shelter industry 35 years ago and continues to be the No. 1 choice for consumers.


Memphis, Tenn. Oct. 23, 2018 – Duralast®, a leading automotive aftermarket brand, is making its Specialty Equipment Market Association (SEMA) debut at this year’s show. The newest Duralast product line, loaded struts, will be featured at Booth #10755 in the North Hall along with other core Duralast product lines.

Loaded struts are the newest innovation in the Duralast family of original equipment (OE)-grade quality parts. Pre-assembled, Duralast loaded struts require much less technician time to install than conventional struts, so bays turn faster, which helps to boost shops’ profits. Duralast loaded struts are also vehicle-specific, engineered to the strictest manufacturer standards for parts and materials.

Patent Pending Transfer Case Adapter 2011 & later Allison 1000

Custom Automatic Conversions is pleased to announce we now have a new version of our patent pending transfer case adapter available for the new style GM tail housing on 2011 and newer 4 wheel drive Allison 1000 transmission. Visit new product showcase and out booth 36223 to see it!

OPTIMA Batteries to Showcase an Array of Exciting Vehicles in Booth #20323

OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 in Central Hall to hear from industry professionals, one-on-one, about their vehicles and why they choose to run OPTIMA Batteries. The OPTIMA Batteries booth will be jam packed full of vehicles including a Porsche, Mercedes-Benz, Mitsubishi and Mercury. Read more details on the some of these featured vehicles below:

• 2008 CLK63 AMG Mercedes-Benz from Mike Weiss of Weistec Engineering
Mike and his team at Weistec Engineering will be debuting the next generation world’s fastest Mercedes-Benz, the CLK63 AMG, in the upcoming 2019 drag race season. Known as the future of performance, Weistec Engineering holds the current world record for the fastest Mercedes-Benz and can speak to how they build the vehicle powered by OPTIMA Batteries.

• 911 Porsche GT3 RS from Betim Berisha of BBi Autosport

Motul and the Dakar - A New Partnership for the Future

Join us for the presentation of the toughest rally in the world – The Dakar Rally!

Motul booth Racing Annex – Motul
Booth 24721 on Tuesday, October 30th 2018 at 11:30am

Register attendance here:

“Performance is paramount on the Dakar. On the mechanical side, every single component and accessory plays its part and, of course, this is the case for Motul’s lubricants which are used by some of the competitors. More symbolically, performance also matters elsewhere: supporting each other on the ground, going the extra mile and sharing things together. It’s exactly this aspect which interested Motul.”

The words of Etienne Lavigne, Director of the Dakar Rally, perfectly encapsulated Motul’s increased involvement from 2018 to become a Major Partner, and follows on from its commitments to endurance racing classics.

The Who

Intercomp’s AS2000™ Alignment System Allows All Repair Shops to Increase Service Offerings

Intercomp’s AS2000™ Complete Alignment System gives owners of small, independent auto repair shops the opportunity to offer high-quality alignment services to their customers. There may be several reasons why a shop does not offer an intensive service like full suspension alignments, but two of the most common reasons are the cost and space requirements of full-sized alignment systems. The Intercomp AS2000™ is the portable, affordable method to many any auto repair business more profitable.

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