Tools & Equipment

Cutting Edge Technology in Automotive Seating: Recaro Performance Seats Manufactured with Passion and Pride

101 minutes per day. 798,000 miles in a lifetime. That’s the time and distance an average American spends driving a car, following a study done by the Harvard Health Watch. Recaro Automotive Seating is manufacturing premium seats that make the difference: in driving safer, more comfortable, and more controlled. At this year’s SEMA, Recaro is inviting visitors to share this unique seating experience – and to feel the difference.

Las Vegas, Nevada, October 29, 2018 – “Recaro knows seating like no one else”, said Martin C. Klein, head of Recaro Automotive Seating. “Our rich history and heritage reach back to 1906, when Wilhelm Reutter founded his car body shop. It included the production and fitting of seats right from the start. Reutter’s passion lives on in the first two letters of our brand – as well as in everything we do today with pride.”

NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm

LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.

On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.

Lake Country Manufacturing Launches New Power Tool Company LC Power Tools Previews First Tool at SEMA 2018

(Oconomowoc, WI) -- Lake Country Manufacturing, a leader in the premium buffing and polishing pad market, has launched a new professional power tool company, LC Power Tools ( With an initial concentration on power tools for the professional detailing market, LC Power Tools will focus on creating innovative, user-defined tools to make life easier for detailers.

Lake Country Manufacturing has strong roots in the detailing market, having developed hundreds of wool, foam and microfiber pads and products over the past forty years, including many patented designs. The company's dedication to introducing new and improved products to serve the detailing market’s ever-changing needs led to the decision to create the new power tool company.

ENGINEER TURNED ENTREPRENUER PITCHES FOR $10,000 , Startup set to launch at SEMA Launchpad Competition as a finalist

[GAFFNEY, SC, OCTOBER 21, 2018] Steven Owens wants to change the way you change your oil and win $10,000 in the process at this year’s Specialty Equipment Market Association (SEMA) Launchpad competition. He will have just two minutes to pitch his new specialty tool to a panel of five automotive industry leaders in the competition being held in Las Vegas on Monday, October 29th, 2018.

Owens’s idea for the tool, which lets you to drain oil from an oil filter before removing it, came as a result of a dirty, hot summer job at a local car dealership’s service department. He carried that concept and experience with him while earning a BS in mechanical engineering and a MBA degree, both from Clemson University. He entered the idea in the Launchpad competition at the suggestion of his friends in his cohort and his MBA professors.

I promise you haven't used anything like this before! Patented Liquid Nano Monomolecular Polarizing Metal Conditioner used by NASA, the military and racing

Do you want to get more horsepower, RPM's and laps out of your fuel? How about removing friction so the components last many more laps or hours than before? How about lowering the temperature and improving oil pressure? Even better, let's do all of that at the same time.

About 30 years ago a need for a lubricant that could hold up under INCREDIBLE heat and pressure was needed for the Space Shuttle. Something that could withstand 4500 degrees and 17,000 pounds of pressure. AN aerospace engineer came up with a product already being used for farming equipment and oil field, modified it for NASA's needs and BOOM! No more lubricant issues and the Shuttles started launching.

ALLDATA to Showcase Award-Winning ALLDATA Diagnostics with Unlimited Scans at SEMA 2018


Company’s scan tool helps limit shops’ liability and increase revenue with ALLDATA’s industry-leading OEM repair info built-in

ELK GROVE, Calif. – Oct. 29, 2018 – ALLDATA LLC, an AutoZone company, will showcase the newest features in ALLDATA Diagnostics™ at Booth #10631 in the North Hall, SEMA 2018.

ALLDATA Diagnostics turns a tablet into a professional-level scan tool with direct ALLDATA access (requires a subscription to ALLDATA Repair® or ALLDATA Collision®). It includes unlimited pre- and post-scans with no per-scan charge, plus free software and data updates. There’s not even an upfront charge for the equipment – it’s all included in one low-cost subscription.

E-Z UP to host stars of ‘Street Outlaws’ at SEMA

NORCO, Calif., Oct. 30, 2018 – SEMA Show attendees can meet Sean “Farmtruck” Whitley and Jeff “AZN” Bonnett, stars of the show “Street Outlaws” on the Discovery Channel, from 11 a.m. to noon Oct. 31 at the E-Z UP® Booth, No. 20269.
E-Z UP was introduced to the dynamic duo from Oklahoma City during last year’s SEMA Show and formed a perfect partnership with the team as Farmtruck and AZN have been fans of E-Z UP® products for years.

From the Ultimate in Comfort to "Calculated Thrills": Recaro Performance Seats at SEMA 2018

Take a seat and feel the performance: At SEMA 2018, visitors can experience the broad range of Recaro seats from the ultimate in comfort and ergonomics to the uncompromising calculated thrill in motorsports. The premium seat manufacturer is showcasing its portfolio for the U.S. aftermarket at its booth #51119 in the Performance Pavilion. It will also unveil a brand-new and exciting performance seat concept that addresses “next generation seating by Recaro”.

Las Vegas, Nevada, October 26, 2018 – “Our seats are more than just a set of components – they are made of innovation, quality, premium materials, craftsmanship and a serious passion for cars”, said Martin C. Klein, head of Recaro Automotive Seating. “At our booth at this year’s SEMA, American car enthusiasts can experience our brand and the Recaro lifestyle in many ways“.

Bartec USA announces partnership with TCS!

Sterling Heights, MI [October 2018] – Bartec USA, the North American leader in TPMS Diagnostic tools and solutions, announces their partnership with TCS, an ARI company. According to Scot Holloway, Bartec CEO: “We are excited to announce a new partnership integration to help tire and automotive dealers use the Tech200Pro tool to capture and send over tread depth measurements, and tire pressure readings to the TCS Digital Inspections App as well as the Tireworks HD software interface.” This is the first time Bartec is facilitating an integration from the Tech200Pro with a Software provider. TCS (booth 42175) and Bartec (booth 40039) will be showcasing this integration at each of their booths during SEMA week!

New Universal Impact Extensions Expand on GEARWRENCH® X-CORE Pinless Impact Tool Line

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Sparks, Md.—After releasing its X-CORE Pinless Impact Tool Line less than a year ago, GEARWRENCH®—a premier brand of hand tools and accessories from Apex Tool Group—saw an opportunity to improve on the success. This year, GEARWRENCH developed the new X-CORE Pinless Universal-Joint Impact Extensions and Socket Extensions, giving the X-CORE line even more leverage on the competition.

Compared to even the best pinned impacts, X-CORE Pinless impact tools deliver far greater durability and access. The exclusive four-lug ball-and-socket design of these GEARWRENCH universal-joints, sockets and extensions provides the long-lasting strength and capability needed to take on the toughest automotive and industrial applications.

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