Racing & Performance

AkzoNobel Vehicle Refinishes Returns to SEMA Show Celebrating 10-Year Partnership with McLaren Racing

TROY, Michigan – AkzoNobel, a leading provider of vehicle refinishing products, today unveiled its programming for the 2018 Specialty Equipment Market Association (SEMA) Show. The event takes place in Las Vegas from October 30 through November 2, 2018.

AkzoNobel will exhibit at booth #25163, where attendees will be able to view two new cars from hot rod builder Dave Kindig (renderings below). AkzoNobel will also lead a press conference to celebrate the company’s 10-year partnership with McLaren Racing, and will offer show attendees product demonstrations. In addition, AkzoNobel will have a presence at the Rig (#61014), host an Education Session, and participate in the SEMA Student Career Day.

Erie Coast Customs at SEMA

Congratulations to Mike Apelons & Patty Rolko with Erie Coast Customs. Their Award winning 1976 Chevy Van, “Vangerine” has been invited to be on exhibit at the booth #37229 with Mr. Tail Light himself, Steve Dempsey at the SEMA 2018 International Show in Las Vegas. “Vangerine” is a Five Time Van Nationals, Six Time Autorama ISCA winner, Two Time ISCA Award for Best Interior Truck & most recently was awarded the Super Chevy Editors Choice this past September in Rockingham, NC. Special thanks goes to Phillip Anderson with Anderson Custom Interiors. To see more of their custom built vans visit & follow them on Facebook & stop at the booth while at SEMA 2018!!!

Quiet Vacuum Pumps by LEED Brakes

Buffalo, NY- The LEED Brakes Bandit series vacuum pump provides an efficient, quiet & vibration free solution for your brake vacuum assist needs. The vacuum pump used in our kit is a Rotary Vein style pump which is 60% quieter than the noisy “Piston Style” pumps on the market today. The Bandit series vacuum pump is also 30% more efficient giving you the required vacuum in less time which extends the life of the pump & makes your ride much more enjoyable.
Each pump is pre-wired and tested on the assembly line to assure a trouble-free and easy installation. Installation is a breeze with a simple 2-wire installation.Simply run your 2 switched power & ground wire, mount the pump with the included hardware and run your vacuum line.

3M Hire Our Heroes 500 Set to Take the Green Flag during 2018 SEMA Show as Collision Repair Industry’s Top Shop Owners, MSO Leaders and Companies Race to Claim the Honors

3M Hire Our Heroes 500 Set to Take the Green Flag during 2018 SEMA Show as Collision Repair Industry’s Top Shop Owners, MSO Leaders and Companies Race to Claim the Honors

Event to Benefit 3M Hire Our Heroes Program to Provide Scholarships and Tool Grants to
Military Veterans and Their Families

ST. PAUL, Minn., (October 19, 2018) – 3M Automotive Aftermarket Division, along with the Collision Repair Education Foundation, is putting its effort to provide collision repair education opportunities for military members into high gear this year, launching the 3M Hire Our Heroes 500 at Las Vegas Motor Speedway.


MILWAUKEE – BOLT Lock has joined with Monster Hook to provide their “Breakthrough One-Key Lock Technology” on a new swivel hook produced in conjunction with Monster Hook. Swivel hooks produced by Monster Hook are already sturdy due to being crafted from aircraft grade 6061-T6 aluminum, but the BOLT Lock technology will bring added security by supplying a lock specifically programmed to the vehicle’s ignition key.

Recovery hooks are an important accessory for pickup trucks, SUVs and Jeeps®. Monster Hooks swivel hooks are designed to be 99-percent faster than other ¾-inch pin shackle hooks due to the latching mechanism rather than the standard method of unscrewing the top in order to loop the tow strap. The addition of the BOLT lock located on the hook itself prevents the pin used to attach the hook to the vehicle from moving freely when locked. Using BOLT lock technology, the new Locking Recovery Hook will be the first locking hook on the market.


Professional Drivers to Give Slingshot ‘Joyrides’ to Experience the Fun of
Riding on a Custom Course in the Westgate Lot

MINNEAPOLIS (October 18, 2018) – Polaris Slingshot, a three-wheeled roadster which delivers a joyride and a customization platform unlike anything on the road, today announced its attendance at the Specialty Equipment Market Association (SEMA) Show in Las Vegas. In its SEMA debut, Slingshot® will showcase its 2019 lineup and host attendees with its one-of-a-kind “Joyride” ride-along experience in the Westgate Lot (Booth #80050).

Throughout SEMA, October 30-November 2, show-goers can ride passenger as a professional driver demonstrates the Slingshot’s fun driving capabilities by whirling around multiple tight corners within a custom-built, 18,000-square-foot course. Attendees will experience the unmatched fun of riding “shotgun” in the three-wheeled, five-speed, 173-horsepower Slingshot roadster.

TMG Performance Rolls Out a New Volant Performance Air Intake Program

TMG Performance Rolls Out a New Volant Performance Air Intake Program

BEREA, Ohio – Since 1998 Volant Performance has been a fixture in the air intake marketplace and has been on the cutting-edge of the air intake category with items such as: closed-box aftermarket air intake designs, air scoops and the introduction of 100,000 mile plus, no maintenance, Donaldson PowerCore® Dry Filtration. Now Volant Performance is re-writing its story again with a new look, new marketing and stronger brand promises.
After Volant was acquired by TMG Performance Products in the fall of 2013 there has always been a vision to take the already strong brand and improve upon it and in Q4 2018 that vision is becoming a reality. By investing in Air Intake design language, new improved lid designs, better packaging, improved instruction sheets, lifetime warranty protection, enhanced Map Pricing Program and the “Volant for Life” air filtration program, TMG Performance is moving toward that vision.

World’s Fastest Mercedes-Benz and other OPTIMA® Batteries-Powered Cars Featured at 2018 SEMA Show

OPTIMA Batteries to Showcase Industry Professionals and Their Vehicles at 2018 SEMA Show

October 17, 2018 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 (Central Hall).

The OPTIMA Batteries booth will be jam packed full of vehicles including Porsches, Mercedes-Benzes, Mitsubishi and Mercury. In addition to one-on-one access with industry professionals, OPTIMA Batteries will be sharing new product concepts.

“The collection of vehicles in our booth this year highlights the versatility of the OPTIMA Batteries brand and our product portfolio,” said Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls. “We’ll also be sharing new innovations and concepts around battery accessories that will elevate OPTIMA’s position as The Ultimate Power Source."

Drive-by-wire systems explained: What is throttle lag and how can it be overcome?

What exactly is a Drive-by-wire throttle system (also known as fly-by-wire) and why does it create lag?

Well first we have to take you back, to the good old days of throttle cables and carburettors. In the old days, the gas pedal was directly connected to the engine's throttle plate by a cable, and any lack of response from the engine could be attributed to a couple of things. Either the cable has stretched enough to create slack and, consequently, a delay in pedal response, or the engine was out of tune which meant it was not making as much power as it should've been. Easy fix, by a new throttle cable for $20 and get your carby tuned. Nowadays though, unfortunately it's not that simple.

Let's look at how modern electronic throttles work.


October 16, 2018

Two leaders in the automotive space will extend their partnership at SEMA Show in Las Vegas

FORT WORTH, TEXAS (October 16, 2018) – Dickies®, the preferred brand for the automotive industry, expands its leadership and legacy in the space through a unique partnership as the official workwear brand of Detroit Speed, Inc., a company best known as an award-winning manufacturer of aftermarket performance suspension for muscle cars and trucks. This partnership is the first of its kind for Dickies and will be publicly introduced at SEMA 2018 in Las Vegas later this month.

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