Power Sports & Utility Vehicles

DEI Strengthens Digital Team with the Hire of Jason Pokines as Social Media Specialist

Avon Lake, Ohio (October 24, 2018)...Heat and sound solution performance market leader, Design Engineering, Inc., is pleased to announce the addition of Jason Pokines as the company’s new Social Media Specialist. The new position was filled in early October to strengthen DEI’s digital / social media / e-commerce team with a more strategic approach to customer engagement, branding, and sales.

Pokines will be responsible for developing social media campaigns supported by analytics across multiple platforms to enhance DEI’s complete line of heat control and sound insulation products – DEI, Boom Mat, CryO2 and Radiator Relief. Additionally, he will work with the company’s web manager, marketing, and graphics team to develop a social media strategy to integrate and improve content development and engagement for multiple markets including: automotive aftermarket, 12 volt/Car Audio, powersports, marine, and commercial/industrial channels for print and digital.

DEI Introduces Heat Screen GOLD™ Metalized Matting

Avon Lake, Ohio (October 26, 2018)…DEI, a leading specialist in heat protection for automotive, powersports, marine and industrial markets, now offers a versatile GOLD™ metalized radiant matting to reduce the harmful and damaging effects of heat that can be installed almost anywhere in a vehicle. Heat Screen GOLD™ is manufactured from a high temperature rated metalized polyimide film bonded to a robust 20 oz. heat treated glass fiber base material. Capable of reflecting direct heat up to 800° F and radiant heat up to 1100° F, Heat Screen GOLD has been proven in heat flux tests to reduce heat 36%.

NASCAR driver Bubba Wallace to sign autographs at the Cobra Booth #11620 on Tuesday, October 30, from 1pm - 3pm

LAS VEGAS, NV – October 28, 2018 – Cobra Electronics, the leading designer and marketer of award-winning automotive, mobile and consumer electonics, today announced it will showcase its latest products at SEMA 2018 in Las Vegas and partnership with NASCAR driver, Bubba Wallace, who will appear at the Cobra Booth #11620 on Tuesday, October 30 from 1pm – 3pm.

On display will also be Cobra’s full suite of connected products, its full line of portable power packs and jump starters, including the new Cobra JumPack® mini and its off-road, mobile communications products.

ZyCoat®, LLC releases ZyCor® Primer ZyCor is part of the ZyCoat® Family of Thermal Coatings Proven in High Temperature Applications

OLATHE, KANSAS (October 29, 2018) – ZyCoat, LLC announces the release of ZyCor high temperature, corrosion resistant primer. ZyCor primer can be used as a standalone coating or as a base coat for ZyCoat, LLC’s ZyBar high temperature thermal dissipation color coats. ZyCor is a do it yourself, easy to apply coating offering over 5,000 hours of corrosion resistance.

From the Ultimate in Comfort to "Calculated Thrills": Recaro Performance Seats at SEMA 2018

Take a seat and feel the performance: At SEMA 2018, visitors can experience the broad range of Recaro seats from the ultimate in comfort and ergonomics to the uncompromising calculated thrill in motorsports. The premium seat manufacturer is showcasing its portfolio for the U.S. aftermarket at its booth #51119 in the Performance Pavilion. It will also unveil a brand-new and exciting performance seat concept that addresses “next generation seating by Recaro”.

Las Vegas, Nevada, October 26, 2018 – “Our seats are more than just a set of components – they are made of innovation, quality, premium materials, craftsmanship and a serious passion for cars”, said Martin C. Klein, head of Recaro Automotive Seating. “At our booth at this year’s SEMA, American car enthusiasts can experience our brand and the Recaro lifestyle in many ways“.

Rust-Oleum unveils new appearance products at SEMA

Vernon Hills, Ill., Oct. 29, 2018 – Rust-Oleum continues to bring innovative products to the automotive aftermarket industry. From electrofusion wax technology to custom chrome finishes, Rust-Oleum offers a full line of products to protect and enhance vehicle appearance. At this year’s SEMA Show, Rust-Oleum will showcase several new products at booth #13073.

New additions to Rust-Oleum’s automotive line include:

First to Market - Brushless Chevy Diesel Pickup Fans & More

First to Market - Brushless Chevy Diesel Pickup Fans and Shrouds & More.

Willmar, MN, October 29, 2018 – Expanding on Northern Radiator’s diesel performance cooling line, we have introduced a total of 6 new performance brushed & brushless diesel fans with shrouds; four Chevy applications and two Dodge. Northern is first to the market with a brushless fan and shroud line for the Chevy 2001-2010 diesel pickup. By overcoming native wiring obstacles we’ve created an installer friendly cooling solution. Unlike the typical brushed fan that has a peak power surge at start up and then runs at a maximum power draw, our SPAL brushless fans draw minimal AMPs at start and only draws what is needed, when it is needed. Brushless fans are more efficient by utilizing a larger percent of the energy being supplied to the motor.
Additional benefits to brushless fans
• Increases horsepower and fuel economy
• Last Longer than a brushed fan
• No AMP Spike

KEN OH USA UNVEILS A NEW LED LIGHT BAR WITH BUILT-IN COVER THAT DOUBLES AS A DIRECTIONAL FLOOD LIGHT (SOLVING COMMON LIGHT BAR ISSUES AND ADDING EXTRA UTILITY)

Ken Oh USA is proud to showcase this new (US patented) product, "The KO Automotive LED Light Bar", to the Automotive Lighting Industry, at this year’s 2018 SEMA Show in Las Vegas (Booth #53028). This product will knock out all your old light bar problems. It’s the only one on the market that solves common light bar issues while providing added utility.

Our product is the first ever multi-purpose LED Light bar that features an adjustable flip cover with an energy saving, low-wattage, LED flood light built-in. This allows for controlled lighting in desired areas for a longer duration, which is useful when lighting camp/work sites while minimizing disturbance to others.

The strong cover also protects against dust, flying debris, weather and sun damage. It’s aero-dynamic design is built for reduced wind-resistance. And most importantly, it

OPTIMA® Batteries Unveils Collection of New Battery Accessories

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is debuting a collection of new battery accessories at the 2018 SEMA show. This new offering will allow enthusiasts to install an OPTIMA battery tray or case in their vehicle for more protection and further customization. The new OPTIMA accessories will be available on the OPTIMA Batteries website and in retail locations in 2019.

Vibration and impact shock can significantly affect performance in extreme applications and the new OPTIMA battery accessories provide superior impact shock reduction and vibration isolation. They can be used in a wide range of applications, including off road, drag racing, street rods, boating and more.

New Motorcycle Products from Metra PowerSports Debuting at SEMA

Headlights for Victory® Motorcycles and AX-DSP T-Harnesses To Be Introduced

Heise LED Lighting Systems® by Metra Electronics® is introducing their first replacement LED headlights designed for Victory Motorcycles® at the 2018 SEMA Show. Two new Axxess AX-DSP plug-n-play harnesses and a dash kit designed for Harley-Davidson® will also join the growing line of custom motorcycle audio accessories under the new Metra PowerSports® brand. “Motorcycle owners are looking for better options to replace their factory lights and sound systems, but need solutions designed specifically for their vehicle applications. Metra PowerSports is excited to introduce even more products this year for Harley-Davidson, and now our brand’s first-ever replacement headlights for Victory Motorcycles,” says Angelo Margotta, Director of Product Development for Metra PowerSports.

Replacement LED Headlights for Victory Motorcycles

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