Hot Rod Alley

Holley Releases Single Plane Split-Design Race Intake Manifolds

Holley/MSD is pleased to announce the release of Single Plane Split-Design Race Intake Manifolds, which have been developed specifically for high-performance and race Gen III LS engines with cathedral port heads and 4150-style square-bore flanged carburetors or throttle bodies. Their special two-piece split configuration allows easy disassembly for direct access to internal plenum and port surfaces and makes custom porting and matching a snap – a feature usually found only on the most expensive race intakes.

Lighter and less than half the price of other split race manifolds, Holley Single Plane Split-Design Race Intake Manifolds are ideal for 5.3L to 6.2L+ displacement applications and rock-solid up to 7000 rpm. The single-plane design provides extra hood clearance and optimal performance across the entire RPM band, and captured O-ring seals at the split and all eight head ports make reassembly simple and precise.

Holley Releases Sniper EFI Systems For Quadrajet Applications

Holley/MSD is pleased to announce the release of Sniper EFI Systems for Quadrajet applications, which eliminate the need to continually rebuild 50-plus-year-old Quadrajet carburetors on classic Chevys, Pontiacs, Buicks, Oldsmobiles, and GMCs. Able to support up to 500 naturally aspirated horsepower with four 100 pound-per-hour injectors, it's the first bolt-on spread-bore electronic fuel-injected throttle-body system that doesn't require additional adapters, sealing plates, or intake manifold swaps.

OPTIMA® Batteries Unveils Collection of New Battery Accessories

OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is debuting a collection of new battery accessories at the 2018 SEMA show. This new offering will allow enthusiasts to install an OPTIMA battery tray or case in their vehicle for more protection and further customization. The new OPTIMA accessories will be available on the OPTIMA Batteries website and in retail locations in 2019.

Vibration and impact shock can significantly affect performance in extreme applications and the new OPTIMA battery accessories provide superior impact shock reduction and vibration isolation. They can be used in a wide range of applications, including off road, drag racing, street rods, boating and more.

Mittler Bros. Machine & Tool announces collaboration with LAZZE Jansson on Bead Roll line.

(Wright City, MO) Mittler Bros. Machine & Tool is proud to announce a collaboration with world-renowned metal fabricator Lars “LAZZE” Jansson on a line of LAZZE Bead Rolls.

LAZZE Bead Rolls have been designed for use with all existing Mittler Bros. Power Drive Bead Rollers with adjustable shafts.

“Mittler Bros. is very excited to work with LAZZE to bring his designs to our customers, many of whom have requested these bead rolls”, said Mittler Bros. president, Mike Mittler. “This is a win-win for all parties. He’s a true craftsman and I have a great deal of respect for all he has accomplished in the metal shaping field and I look forward to our collaboration.”


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Western New York Automotive Manufacturer Releases a Direct Fit Caliper Upgrade for 1965-1982 Corvettes

Clarence, New York — Stainless Steel Brakes Corporation (SSBC) has released an America-made replacement kit for 1965-1982 Chevrolet Corvettes. The Direct Fit Caliper Upgrade Kit contains everything a Corvette owner needs to upgrade to stainless steel sleeved calipers, including all correct hardware.

The made-in-the-USA SSBC kit features four-piston cast iron piston calipers, stainless steel sleeves, eight caliper mounting bolts, metallic brake pads, OEM dust boots and seals, stainless steel bleeders, four DOT rubber flex hoses and more.

The kit maintains the C3 Corvette brake system with high-performance seals. The OEM C3 front suspension components are notoriously prone to wear and leaks. SSBC solves this issue with its stainless steel design and engineering.


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Western New York Automotive Manufacturer Releases Its Master Cylinder for 1964½ - 1969 V8 Ford Mustangs

Clarence, New York — Stainless Steel Brakes Corporation (SSBC) has released a new Master Cylinder Upgrade for V8 Ford Mustangs. The Dual Bowl Master Cylinder fits 1964½ to 1969 Mustangs with either manual or automatic transmissions.

The Master Cylinder features an “Original Look” with its Jelly Jar design; a highly desirable upgrade for American classics such as Mustangs. The Master Cylinder from SSBC increases stopping power while improving overall braking performance, style and safety, and can be installed without any cutting of vehicle chassis.

Erie Coast Customs at SEMA

Congratulations to Mike Apelons & Patty Rolko with Erie Coast Customs. Their Award winning 1976 Chevy Van, “Vangerine” has been invited to be on exhibit at the booth #37229 with Mr. Tail Light himself, Steve Dempsey at the SEMA 2018 International Show in Las Vegas. “Vangerine” is a Five Time Van Nationals, Six Time Autorama ISCA winner, Two Time ISCA Award for Best Interior Truck & most recently was awarded the Super Chevy Editors Choice this past September in Rockingham, NC. Special thanks goes to Phillip Anderson with Anderson Custom Interiors. To see more of their custom built vans visit & follow them on Facebook & stop at the booth while at SEMA 2018!!!

Quiet Vacuum Pumps by LEED Brakes

Buffalo, NY- The LEED Brakes Bandit series vacuum pump provides an efficient, quiet & vibration free solution for your brake vacuum assist needs. The vacuum pump used in our kit is a Rotary Vein style pump which is 60% quieter than the noisy “Piston Style” pumps on the market today. The Bandit series vacuum pump is also 30% more efficient giving you the required vacuum in less time which extends the life of the pump & makes your ride much more enjoyable.
Each pump is pre-wired and tested on the assembly line to assure a trouble-free and easy installation. Installation is a breeze with a simple 2-wire installation.Simply run your 2 switched power & ground wire, mount the pump with the included hardware and run your vacuum line.

World’s Fastest Mercedes-Benz and other OPTIMA® Batteries-Powered Cars Featured at 2018 SEMA Show

OPTIMA Batteries to Showcase Industry Professionals and Their Vehicles at 2018 SEMA Show

October 17, 2018 (MILWAUKEE) – OPTIMA® Batteries, a global leader in high-performance automotive and marine batteries and digital battery chargers, invites SEMA attendees to visit the OPTIMA Batteries booth #20323 (Central Hall).

The OPTIMA Batteries booth will be jam packed full of vehicles including Porsches, Mercedes-Benzes, Mitsubishi and Mercury. In addition to one-on-one access with industry professionals, OPTIMA Batteries will be sharing new product concepts.

“The collection of vehicles in our booth this year highlights the versatility of the OPTIMA Batteries brand and our product portfolio,” said Cam Douglass, director of marketing, OPTIMA Batteries, Johnson Controls. “We’ll also be sharing new innovations and concepts around battery accessories that will elevate OPTIMA’s position as The Ultimate Power Source."

Drake Automotive Group hires Brad Bricker as VP Sales and Marketing


Drake Automotive Group Hires VP Sales & Marketing

Growing brand adds industry veteran to expand sales and marketing efforts.

Henderson, Nevada – October 2018

Drake Automotive Group has named Brad Bricker as its Vice President of Sales & Marketing. Bricker will be responsible for leading all global sales and marketing activities, supporting the existing customer base and developing new opportunities.

Bricker has over 23 years of automotive aftermarket sales experience with a proven track record in developing strong customer relationships, developing new business and creating innovative marketing programs. Most recently, Bricker lead the sales and marketing team at Putco with the bulk of his career spent in a variety of positions at Bestop. Bricker comments “I am excited to be joining the Drake team with their strong portfolio of diverse and industry-leading companies that offer such unique, high quality products.”

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