Hot Rod Alley

Mayhew™ to Host Steve Darnell of WelderUp and “Vegas Rat Rods” at Upcoming SEMA Show

Mayhew Steel Products, Inc. (Mayhew Tools) is excited to share that Steve Darnell, the Discovery Channel’s “Vegas Rat Rods” personality and owner of the renowned WelderUp shop, will be a guest in the Mayhew Tools booth at the upcoming Specialty Automotive Manufacturers Association (SEMA) show, happening November 5-8, 2019 in Las Vegas, Nevada. Darnell will be in the Mayhew Tools booth, #10151, from 2-3pm on Tuesday, November 5th.

The Mayhew team invites all media and attendees to stop by their booth #10151 to catch Steve Darnell in action, get an autograph, and to experience the latest products Mayhew Tools has introduced to the market. Newly released tools include the 9 Piece Pneumatic Replaceable Hammer Tip Set, the 6 Piece Non-Turning Pneumatic Tool Set, and an expansion to its popular Dominator® Pry Bar product line.

NEW Exhibitor John’s 360° Coatings: The Superior Ceramic Coating and Line of Detailing Products

Originally formulated as a ceramic coating for aircraft, you can be assured that with The Avenger two-part activated ceramic coating from John’s 360° Coatings®, your car has the ultimate protection. The Avenger is the toughest and longest-lasting ceramic coating on the market. It’s formulated using nanotechnology to produce a molecular bond that lasts 2-3x longer and is 2x stronger than the competition. The result — a surface that is hydrophobic, oleophobic, UV-protected and heat-resistant.

John’s 360° Coatings protect and preserve automotive, marine and aircraft vehicles with premium detailing products and the strongest, longest-lasting ceramic coating on the market. Learn more at

Follow John’s 360° Coatings on
Instagram: @johns360coatings



Shell is returning to The SEMA Show in Las Vegas, NV bringing the best that the industry has to offer. At the Shell “Pioneering Performance” (#60003) experience presented by Pennzoil® and Quaker State® motor oils, Shell Rotella® heavy-duty engine oil, Jiffy Lube and Shell V-Power® NiTRO+ Premium Gasoline, attendees will be able to get a first look at exciting vehicle unveils, insight on the brands’ latest product innovations, and a chance to speak with friends of the brands like John Hennessey and Pennzoil motorsports professionals, Joey Logano, Simon Pagenaud and Matt Hagan. Lubricants and fuel scientists will also be demonstrating how Shell brands help keep engines clean and working hard, just like the vehicles on display in the Shell “Pioneering Performance” experience.

JE Pistons' Masters of Motors Competition Returns to SEMA 2019

Masters of Motors returns to SEMA as the premiere engine-only award. Judged on the criterion of artistry, engineering, and style, one lucky winner will receive the coveted “Engine-uity” award, an 85-pound, aluminum work of art, hand-crafted by JE Pistons engineers.
The competition will be judged by true engine masters and industry titans David Freiburger, Steve Brulé, Brian Lohnes, and Mike Kojima and awards will take place at the JE Pistons booth (22835) on Wednesday, November 6 at 10:30am.
All winners will receive a $1,000 JE Pistons product certificate to be used on any set of JE pistons, JE Pro Seal rings, or JE Pro Seal gaskets. In addition, the winner of the “Engine-uity” award will receive the following from supporting manufacturers, a $4,500 sum across all brands.
• Dart Machinery- $2,500 toward a cylinder block.
• K1 Technologies- $750 toward a crankshaft and connecting rods.
• Trend Performance- $250 toward a set of custom pushrods.

Bed Wood and Parts Announces BedWood-X Kits

Hopkinsville, Kentucky U.S.A. October 11, 2019— Bed Wood and Parts, LLC, the automotive aftermarket’s absolute leader for show quality, custom manufactured, wooden truck bed parts and accessories, has raised the bar with the release of its new BedWood-XTM kits for classic trucks.

Bed Wood and Parts Announces 48-Hour Shipping on Many BedWood® Sets

Hopkinsville, Kentucky U.S.A. October 11, 2019— Bed Wood and Parts, LLC, the automotive aftermarket’s absolute leader for show quality, custom manufactured, wooden truck bed parts and accessories, is excited to announce 48-hour shipping from the time of order on most Red Oak, Ash, and Pine BedWood® sets.

In the age where rapid fulfillment of an order has become expected regardless of the product, Bed Wood and Parts is excited to announce that we are shipping most unfinished Red Oak, Ash, and Pine BedWood® sets within 48 hours of the time the order is placed. “Our customers spoke and we listened. We made the capital investment to allow us to provide our customer a very rapid order fulfillment unmatched in our segment of the industry. Bed Wood and Parts, who is known for creating many firsts, is extremely proud to provide this service to our customers,” said Jeff Major, CEO.

About Bed Wood and Parts LLC:

OPTIMA Batteries Offers Live Product Technical Support at SEMA

The ‘Ultimate Power Source’ now fits more vehicles than ever before
OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is giving attendees the chance to see its full product offering in action through product demonstrations and live technical support during the 2019 SEMA Show.
The battery leader invites attendees to visit the OPTIMA Batteries booth (Central Hall #20323) to learn more about its DIN fitment solution, which expands fitment to more vehicles. This offering allows a variety of modern vehicles, ranging from late-model domestic performance to European models, to experience the power and performance of OPTIMA Batteries. This newest additions to the OPTIMA YELLOWTOP line are now offered in DIN group sizes H6 and H7.

The OPTIMA® Ultimate Street Car Invitational To Return to

OUSCI Competition Returns to LVMS the Weekend After the SEMA Show
OPTIMA® Batteries, the global leader in high-performance automotive and marine batteries and digital battery chargers, is proud to present the 12th-annual OPTIMA Ultimate Street Car Invitational, presented by Advance Auto Parts(OUSCI), where nearly 100 of the nation’s top-performing street cars from across the country compete for the title of the Ultimate Street Car. The 2018 winner Mike DuSold will be back again in his 1967 Chevrolet Camaro to defend the title.
The OUSCI will return to the Las Vegas Motor Speedway following the 2019 SEMA Show on Saturday, Nov. 9, and Sunday, Nov. 10. The top competitor in each class will be awarded a Class Cup as well as a complimentary entry into a qualifying event for the 2020 OPTIMA Search for the Ultimate Street Car (OSUSC) season.
Spectators are invited to watch as competitors and their vehicles are put to the test through a series of challenges, including:

OPTIMA® Batteries Street Car Alley Returns to SEMA Show

Contenders for the ‘Ultimate Street Car’ Title On-site All Week
SEMA Show attendees will have a chance to meet the stars and their cars from the hit TV series, OPTIMA's Search for the Ultimate Street Car, presented by Advance Auto Parts, all week long in OPTIMA Alley, located between the Westgate Hotel and the LVCC North Hall.
OPTIMA Batteries hosts regional qualifying events as part of “OPTIMA's Search for the Ultimate Street Car Series,” presented by Advance Auto Parts, at legendary tracks around the country. From these events, nearly 100 cars and trucks qualified for the OPTIMA Ultimate Street Car Invitational, and will be displayed at the SEMA Show. Up to ten additional vehicles, from across the SEMA Show, will be invited to compete in the OPTIMA Ultimate Street Car Invitational (OUSCI) at Las Vegas Motor Speedway on the Saturday and Sunday after the SEMA Show concludes.

Detroit Speed, Inc. Releases New Selecta-Speed™ Wiper Kit for 1973-83 Squarebody C10 Applications

MOORESVILLE, NC (July 17th, 2019) – Detroit Speed, Inc. introduces the new Selecta-Speed™ Wiper Kit designed to greatly improve your vision when your Squarebody has a run-in with the rain.

Voted Best New Product of 2019 in the Electrical category by Goodguys, this is the first ever aftermarket wiper kit available for the 1973-83 Squarebody C10 platform. The wiper kit contains a low profile, 7-speed wiper motor (5 delays, low speed, and high speed), rotary switch, adapter plate, and wiring harness. The laser-cut steel adapter plate mounts the wiper motor to the stock firewall bolt pattern and requires no permanent modifications to the vehicle.

New improved features include...

LED Switch Plate (1975-83 only):
Improve the brightness and clarity of the illuminated wiper decal. Adjustable brightness to match factory or aftermarket gauges.

Easier Installation:

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