automotive

Social Media: Create Killer Content Using Images and Video (SM5)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Corey Perlman, eBootCamp.com

Social media has evolved into a multimedia communication tool. Learn best practices on how to easily transform your static content into shareable images and video.

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Business Management: Don't be a Meeting Hack (BM4)

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When: 
November 2, 2017 - 11:15am - 12:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Robert Coakley, Upgrade Performance, Inc.; Stuart Chant, Upgrade Performance, Inc.

Industry Trends: Who are your customers? (TR5)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Gavin Knapp, SEMA

SEMA Market Research helps you better understand  the overall consumer base and profiles of six specialty-equipment buyer types to help you target product and marketing decisions.


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Vehicle Technology: Connected and Autonomous Vehicles: Smart, Cool and Connected, powered by ETTN (TBS4)

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When: 
November 2, 2017 - 1:00pm - 2:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Presented by: John Waraniak, SEMA

Social Media: How YELP has Changed the Trust Landscape in Business (SM6)

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When: 
November 2, 2017 - 1:00pm - 2:00pm
Where: 
Las Vegas Convention Center, Upper North Hall, N253

Presented by: Kent Lewis, Anvil Media, LLC.

This presentation will cover a handful of topics relating to the trust landscape, including:

-Recent research regarding the reputation economy
-Claiming and monitoring profiles on online review sites like Yelp, Google My Business and others
-When and how to respond to (negative) online reviews
-How local and mobile search impact reputation and revenue
-An overview of tools that can help you monitor and manage online reviews
-How to best solicit reviews from customers (without getting in trouble)
-How to leverage online reviews in online and offline marketing efforts

Legal & Regulatory: Legal Round Tables for Small Business Protection (LR2)

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When: 
November 2, 2017 - 2:00pm - 3:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N263c

SEMA's Government Affairs office brings together a collection of subject-matter-experts to help your business navigate several of today's most pressing issues. Attendees will have the opportunity to participate in round table discussions on the following topics:
1) Proposition 65
2) Design Copyrights
3) MAP Policies
4) Exporting
5) Product Liability

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Marketing & Sales: Tune Your Brand – Rev Your Brand’s Growth Potential (MS7)

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When: 
November 2, 2017 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N254

Presented by: Mike Brown, The Brainzooming Group   

It’s easy to take the attitude that your brand is just your logo. Easy, and wrong! Tuning your brand lets you maximize your brand’s performance to shape your company’s direction, get your employees on the same page, and reach the right customers.
In this workshop, you’ll learn actionable tools to tune your brand, including:
• Enhancing your brand’s big statements
• Clarify brand benefits with one question
• Finding the competitive spot no competitor can match
You’ll leave with a tuned-up brand that’s ready to accelerate!


Finance & Operations: Maximize Cash Flow and Manage Risk: Secrets of Credit Management Revealed! (FO3)

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When: 
November 2, 2017 - 2:15pm - 3:15pm
Where: 
Las Vegas Convention Center, Upper North Hall, N256

Presented by: Mike Mitchell, Credit Management Association

Legal & Regulatory: Navigating Emissions Compliance in 2018: What You Need to Know (LR3)

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When: 
November 2, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N258

Year after year, focus on aftermarket emissions compliance intensifies as regulatory agencies pursue more and more enforcement actions.  As all of us should be aware, the U.S. Clean Air Act prohibits certain performance modifications of street vehicles without proper certification.  Fortunately, the California Air Resources Board (CARB) provides a method by which manufacturers can certify emissions–related products.  The CARB certification is recognized by the U.S. EPA and provides coverage for all 50 states.
 
SEMA’s program to expedite the certification process with CARB allows members to proceed immediately to product testing, saving enormous amounts of time and energy.  Through the SEMA Emissions Compliance Center, staff can perform R&D or certification emissions testing, assist in the analysis of test data (including modal data), prepare certification applications and provide other laboratory and marketing services.  

Finance & Operations: Don’t Overpay Your Taxes: An introduction to the R&D Tax Credit and IC-DISC Export Incentive (FO4)

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When: 
November 2, 2017 - 3:30pm - 4:30pm
Where: 
Las Vegas Convention Center, Upper North Hall, N252

Presented by: Kirk Chen, Meritum Consulting

The interest in the R&D Tax Credit continues to remain strong amongst SEMA members, so we’ll once again take an introductory look at it and how the tax credit might apply to their business. But this year, we’ll be adding something new to the discussion. After speaking with members over the years, we’ve decided that it would be important to the SEMA community to include an introductory look at the IC-DISC Export Incentive. This is another potential tax-savings opportunity for certain US-based businesses who have significant foreign or export sales.


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