Media

What are qualifying media registration materials?

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Qualifying materials may be required to validate that you are indeed affiliated with a media outlet that covers a topic that is relevant to the SEMA Show and to provide insight on the plans of how the SEMA Show coverage will be used. Examples of qualifying materials include a business card, samples of published work (within the last 12 months), video production work relating to the SEMA Show or automotive industry, a copy of publication masthead with name and title, etc. The qualifying materials should show a byline, what the publication is, who it targets, what its readership is, etc.

Send qualifying information to pr@sema.org.

If I was approved for media credentials in the past, will I be approved for media credentials again?

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Individuals who have been approved for media credentials in the past can use the e-mail address they used before to register this year. Even if the e-mail address has since changed, using the original e-mail address will pull up the individual’s record. (The applicant can then update his/her e-mail address.)

In some cases, the person will be automatically approved for media credentials. However, as part of the qualifying process, individuals are randomly audited and may need to re-submit qualifying materials. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

Who qualifies for media credentials?

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Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call 909/978-6722.

Do public relations or marketing representatives qualify for media credentials?

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No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials.

Approved individuals who abuse their media privileges or who misrepresent themselves in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.

How can I order tickets to the Special Events and educational sessions?

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Tickets for the special events and educational sessions are available when registering for the SEMA Show. If you have already registered and would like to order special event tickets, simply follow the instructions and shortcut link in your registration confirmation e-mail.

How do I register for the SEMA Show?

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The SEMA Show is a trade-only industry event; it is not open to consumers or the general public. If you are an exhibitor, member of the media, or an employee of a company that is qualified to attend the 2018 SEMA Show, you can register for the Show beginning in Spring 2018.

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