When is Media Day?

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There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at and onsite in the Media Center.

What amenities are available in the media center?

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Amenities in the Media Center include food and beverages, working stations, Internet access, complimentary copy machines, computers, printers, storage, and lounging area. The Media Center also houses press kits and materials from SEMA and many exhibitors.

Where can I find an exhibitor list for the SEMA Show?

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A map and list of 2018 SEMA Show exhibitors is available at

I’m having trouble with the online registration form. Who can help me?

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Please contact Customer Service Monday-Friday, 9am-6pm, Central Time, toll free at 866/229-3687 or email International callers, please dial +1.224.563.3154.

When do I have to wear my badge?

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Badges must be worn at all times in the AAPEX and the SEMA Show areas.

Can I give my badge to a friend?

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No. Badges CANNOT be reproduced, transferred, or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

What access will my media credentials give me to the Show floor?

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Media credentials allow the badge holder to access the SEMA Show floor a half hour before Show floor hours each day.

Media from companies that are also exhibiting will receive “Exhibiting Media” badge holders and are allowed the same access as exhibitors -- access onto the Show floor two hours before regular show hours.

What if I did not register or get approved in advance to attend as media? Can I still attend the Show?

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Yes. You can register on-site in the Media Center; however, we recommend you register in advance to expedite the process and ensure that you do qualify. To register on-site, bring qualifying materials to be approved for credentials as well as a photo ID.

When and how will I receive my media badge?

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All media badges are to be picked up in the Media Center during the hours listed below. The Media Center is located in Room S229, in the Skybridge meeting rooms between Central and South Halls. Please be advised that photo ID will be required.


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