SEMA Education Track: International


Education Days


Monday, November 4

11:00 AM - 12:00 PM | Middle East: Opportunities for SEMA Member Manufacturers

Meet with buyers from throughout the region who can let you know what their customers want! Learn how to cash in on this lucrative region with passionate consumers with disposable income. The United Arab Emirates and surrounding countries provide some of the best opportunities for U.S. specialty-parts manufacturers. Off-roading, classic-car collecting and motorsports are all strong markets throughout the region. Attendees will also learn about the details of the 2020 SEMA Middle East.


12:00 PM - 1:00 PM | Australia/New Zealand – Downunder Opportunities for SEMA members

Meet for lunch and conversation with top buyers from Down Under.  Learn the latest trends from distributors of off-road, styling, restoration and performance products and the opportunities in this country of pickup (utes) and SUV customizing fanatics, V8 lovers and diehard hot-rod enthusiasts.   Learn the challenges (such as the late arrival of the JL Wrangler and the 2019 Mustang and – not to mention – it’s a right hand drive market.  Find out how US manufacturers and their Australian partners have overcome these hurdles and are getting product  to their Australian and New Zealand customers.


2:00 PM - 3:00 PM | Latin America

Due to popular demand this session is back for a second year! Trade buyers and the media from Central and South America will discuss their respective markets and the opportunity in this pickup truck and car crazy region.  Learn what’s hot – and what’s not.  Get insider tips into which vehicles are local customizers’ rides of choice, and the top selling products.  Learn more about the opportunities and challenges US manufacturers seeking to sell into Latin America –everything from language issues, tariffs, and small fragmented markets and how US companies have overcome these challenges


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