SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact pr@sema.org or 909/978-6723. 

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July 21, 2016 - 12:47pm

• Cleans, conditions, and protects in one quick, easy step
• A hard-working customer favorite now in a spray formula
• Helps resist staining, protects from harmful UV rays
• Works great on all leathers

Griot's Garage...

July 21, 2016 - 8:46am

The VELO15-230 Onboard Air™ System for the Ford F-150 Super Crew is 100% bolt-on, features a heavy-duty compressor with air tank and the earth shaking sound of the Model 230 Train Horn. Now you can have onboard air without spending a fortune to...

July 21, 2016 - 8:05am

The JKOBA Onboard Air™ System is a heavy-duty high volume air source that quickly and easily inflates 37 inch tires at the end of a day of four wheeling. The compressor and tank with steel cage and integral skid plate can support air lockers and...

July 25, 2016 - 2:20pm

Santa Ana, CA - CalTrend® Custom Tailored Seat Covers are now available for 2016 Toyota Tacoma Access Cab and Double Cab pickups. Made in the U.S.A., CalTrend® custom seat covers are designed to slip over the original upholstery and are easy to...

July 25, 2016 - 2:29pm

Santa Ana, CA - CalTrend® is celebrating 50 years of Ford Mustangs with a complete line of Custom Tailored Seat Covers for all Mustang models from 1964-1/2 thru 2016 coupes and convertibles. Designed to protect the vehicle's upholstery, CalTrend...

July 25, 2016 - 2:13pm

Santa Ana, CA - Owners of classic Ford Mustangs can add a level of protection to their vehicle's OE interior, with new custom seat covers from CalTrend®. Designed to protect the vehicle's upholstery, CalTrend® custom seat covers are tailored to...

July 25, 2016 - 2:03pm

Santa Ana, CA - CalTrend® now offers Custom Tailored Seat Covers for 2016 model Nissan Titan XD pickups that provide a superior level of protection from moisture, dirt, and abrasions.

Made in the U.S.A., CalTrend® custom seat covers slip...

July 25, 2016 - 2:11pm

Diode Dynamics Universal RGBW™ Demon Eye

St. Louis, MO – With full multicolor functionality, the new specialty product from Diode Dynamics is the brightest demon eye on the market and features a unique optical sensor, making it perfect for...

July 25, 2016 - 1:38pm

Santa Ana, CA - Owners of 2016 model Toyota Tundra pickups can protect their vehicle's factory upholstery with a variety of new CalTrend® Custom Tailored Seat Covers that are specifically designed for Toyota's Regular Cab, Double Cab, and Crew...

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