SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact or 909/978-6723. 

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October 19, 2015 - 8:01am

BFGoodrich® Tires, a brand known for throwing dirt in the desert with its racing program, is bringing a taste of Baja to SEMA with its first ever Pit Crew Challenge.

This one-of-a-kind event, held outside in the BFGoodrich location in the...

October 19, 2015 - 2:12am

Solving the problem of heat soak, KTN's proprietary polymer reduces throttle body air intake by up to 30 degrees, allowing for higher performance and better fuel economy.

October 17, 2015 - 10:33am

Avon Lake, OH (October 15, 2015)…Turbos are one of the easiest and most effective ways to add horsepower. DEI’s ONYX Series™ Turbo Shield maintains consistent temperature in the turbo to maximize efficiency and reduce lag.

Building on the...

October 17, 2015 - 10:29am

Avon Lake, Ohio (October 28, 2015)…Passing fireproofing inspection for any USAC Quarter Midget race is now easier with DEI’s newly introduced Quarter Midget Fuel Line Kit. Fireproofing fuel lines became mandatory for all USAC Quarter Midget...

October 17, 2015 - 10:22am

Kansas City, Mo. – WELD will debut Cheyenne Pro, a new wheel style that is part of the company’s REKON XT line, at the 2015 SEMA Show (booth #25125). The Cheyenne Pro brings a bit of nostalgia from older WELD wheels and offers the same strength...

October 16, 2015 - 3:08pm

1962 Chevy C-10 Stepside Pickup

As featured in the Mo' Muscle Productions video "Stepside by the Seaside"

Truck will be the first car positioned on the down ramp as you enter Hotrod Alley

Builder: Mo' Muscle Cars

October 16, 2015 - 1:38pm

Energy Suspension is excited to announce it will be hosting Discovery Channel’s Street Outlaws racers Farmtruck and AZN for several autograph sessions in the Energy Suspension booth in the Central Hall (Booth no. 23567) during the 2015 SEMA Show...

October 16, 2015 - 6:37am

Our new TOW & STOW Anti-theft Lock Kit is an all-in-one towing solution. Imagine using one key to lock your hitch and trailer when towing or storing. Security and convenience in one package. Plus, it’s a great value. See this and all of our...

October 15, 2015 - 11:59pm

NorthStar Battery ( has unveiled the new SMS-AGM480 and SMS-AGM80 products to celebrate four new world records set at the United States...

October 15, 2015 - 8:26am

Houston based Mo' Muscle Cars will be exhibiting at this years show in booth 35324! As a first time exhibitor, Mo' Muscle will be showcasing two vehicles, a '62 Chevy Truck and a '57 Chevy Bel Air! Mo' Muscle Cars specializes in one off custom...

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