SEMA Show exhibitors have lots of news worthy information to share with journalists. The list below is designed to help reporters find Show-related news from exhibitors. 

Press releases are displayed chronologically, and can be sorted by the type of news (general announcement, product announcement, or vehicle news) or by the market segment. 

Exhibitors post new releases on a regular basis. Reporters are encouraged to visit often to see what’s new.

Editors working on specific stories or those who need more information about the upcoming SEMA Show can contact or 909/978-6723. 

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October 25, 2016 - 6:19am

The Mishimoto 6.7L Powerstroke Aluminum Secondary Radiator is a direct fit for the 2011-2016 6.7L Powerstroke. It reduces temperatures by up to 7 degrees Fahrenheit and reduces charge air cooler temperatures by up to 6 degrees Fahrenheit. In...

October 24, 2016 - 2:21pm

AEM’s booth will be home to Chris Forsberg’s updated Datsun 280Z drift car

LAS VEGAS - When three-time Formula Drift Champion Chris Forsberg set out to build a Datsun S30 280Z for AEM’s booth at the 2016 SEMA show, we knew it would be a...

October 24, 2016 - 3:54pm

AIRAID and Icon Vehicle Dynamics team up on an off road enthusiasts dream vehicle

AIRAID has teamed up with performance suspension manufacturer Icon Vehicle Dynamics for the 2016 SEMA show in Las Vegas, Nevada. Icon has developed a hybrid...

October 24, 2016 - 5:24pm

MAHA will introduce their new two-post automotive lift series, the MAPOWER II at the 2016 SEMA Show. MAHA is the first manufacturer in this industry to achieve the 4.0 objective, the Internet of Things (loT). The MAPOWER II has the ability to...

October 24, 2016 - 4:49pm

Meet Slick from the renowned Slicks Garage at MAHA USA’s booth # 15307 on Tuesday, November 1 and Wednesday, November 2 from 2-3 p.m. Slicks Garage is the home garage to Discovery Network’s prime-time show, “Highway to Sell”. Slick has also...

October 24, 2016 - 12:19pm

Clarity Defender® Plus
Water-repellant, non-stick transportation glass coating increases all-weather visibility, cleanability

This durable self-assembling nanofilm seals transportation glass and mirrors with an optically clear...

October 24, 2016 - 12:37pm

Sessions Focus on Issues Relevant to Today’s Collision Repair Professionals

Glen Mills, PA – October 14, 2016: Experts from Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, will speak at the...

October 24, 2016 - 12:05pm

This beauty was built to be the ultimate in show and go and will prove it going from SEMA to the Optima Search for the Ultimate Street Car Event on November 5th and 6th

LAS VEGAS - You’ll find little argument here that the best of car...

October 24, 2016 - 1:23pm

TV Personality and custom bike builder, Brian Fuller’s latest creation will showcase K&N product
LAS VEGAS - Bryan Fuller is a jack of all trades. Fuller has both a degree in biology from the University of North Texas and technical...

October 24, 2016 - 12:55pm

The two-wheeled work of art pays homage to Indian’s early racing history in a modern package

LAS VEGAS - Iconic bike designers and builders, Roland Sands Design, partner with Indian Motorcycles to create a unique project that will grace...

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